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Nilanjo! Boutique

Nilanjo! Boutique; Where Fashion, Beauty & Wellness Meet! We are your All-In-One place to shop & explore.

$240
pledged of$2,000 goal
6
339Days Left
Fund it
Campaign Ends on April 12, 2022

Project Description

Nilanjo! Boutique was established in Massachusetts as a Limited Liability Company (LLC) located at 75 North Main Street #256, Randolph, Massachusetts 02368, poised for rapid growth in the Fashion & Beauty industry.  Nilanjo! Boutique has developed a digital fulfillment platform of fashion, beauty and wellness products via an eCommerce website, www.nilanjoboutique.com, which has the following specifications: 

Nilanjo! Boutique is an online boutique on the Shopify platform that sells curated as well as handmade fashion, beauty and wellness products. Our fashion products are unique and culture rich, offering one of a kind style and bold colors. Our accessories are classic yet trendy, allowing our customers to enjoy them again and again over time. We also offer journals, candles, bath bombs, salt soak, fragrances, sage, soap and skin creams. Our fragrances, soaps, lotions and creams are made with natural ingredients and pure essential oils. Nilanjo! Boutique provides an all-in-one solution by allowing customers to order products from the ease, privacy and comfort of their computer or smart phone. While the core business focuses on fashion and beauty, we will continue to add new products to help expand the Nilanjo! Boutique customer base. As our customers evolve, so will we.

Our mission is to curate and create quality items that are bold, new and exclusive; to support small business enterprise by way of partnership and collaboration with other small business owners and entrepreneurs. The goal for our brand is to connect with our customers; to build a lifestyle brand, and offer culture-rich fashion products on a timely basis. Our customers are the reason and inspiration for everything we do.

The Business is led by Nika Hollingsworth, who serves as Owner.  Marketing and administrative duties are performed by a student marketing agency on a part-time basis. Nika Hollingsworth is a Fashion Designer & Event Planner. She manages all aspects of the production as well as writes and distributes Nilanjo's online blog, Nilanjo! Excellence. Operating with expertise and integrity to accomplish the goal of using fashion to encourage, empower and inspire women; encouraging self-love; and helping to promote positive self-esteem and community wellness. An award-winning writer with a Master of Business Degree and certification as a National Engaged Leader, Nika produces a variety of products for Nilanjo! Boutique in addition to personally curating items from local sources. Nika is often seen wearing bold, culturally inspired jewelry and head wraps. People often asked if she made the items herself. She started researching and connecting with vendors and wholesalers and now personally selects all jewelry and accessories, offering matching masks for the head wraps. After seeking natural remedies for day to day ailments such as dry skin, hyper-pigmentation, headaches and looking for alternatives to pricey perfumes and fragrances, Nika began creating lotions, scrubs and skin creams. Shea butter, coconut oil and/or olive oil are the base to almost every product along with a variety of carefully blended essential oils. Nika has been featured as a vendor, guest fashion designer,  panel speaker, stylist and sponsor at events throughout the community.

 

Updates

The Campaign FAQs

Frequently Asked Questions:

What are the goals of Nilanjo! Boutique ?

  • to increase our social media presence;
  • to provide customers with detailed and accurate product pages that answer any and every question they may have
  • to reduce management costs
  • to develop lasting and impactful business relations with other small businesses and entrepreneurs within our supply chain
  • to provide a unique customer experience; to increase the number of returning, loyal customers
  • to boost the efficiency of services; make our ecommerce website as responsive as possible
  • to increase sales each month

 What marketing strategies will Nilanjo! Boutique use to insure constant growth?

  • Advertising through press releases to industry publications and local newspapers.
  • Use of internet marketing to increase customer engagement
  • Execution of direct sales strategies
  • Posting signage and flyers about the new business on bulletin boards in stores and public places
  • Sales and promotions, including promo codes sent via email marketing campaigns and social media campaigns

 

Tanika Thomas
04/28/2021
Gift Certificate
$30
JB Washington
04/20/2021
Gift Certificate
$30
G Collerone
04/14/2021
Monetary Contribution
$25
JaVy Anderson
04/14/2021
Gift Certificate
$30
Rico Elysse
04/13/2021
Gift Certificate
$100
John Arroyo
04/13/2021
Monetary Contribution
$25
30.00 USD
Gift Certificate

Receive a $10 gift certificate via email to www.nilanjoboutique.com when you donate $30 to our campaign. 

4 Supporters
Select this reward

Rewards

30.00 USD
Gift Certificate

Receive a $10 gift certificate via email to www.nilanjoboutique.com when you donate $30 to our campaign. 

4 Supporters
Select this reward