Nicole Bach: Custom Suiting for Women
There is a lack of options and personalization for women's professional clothing and we're looking to change that.
Project Description
Mission
To empower women to look and feel their best.
The Problem
Tailored women's clothing is an underdeveloped market that is currently saturated with off-the-rack options that offer little to no personalization in a narrow size range that only serves 10-15% of women.
Market opportunity
The women's clothing and accessory market in Canada alone is over $17 billion and 7% of that is considered to be luxury goods.
The market for professionals women's apparel is on the rise due to steady growth of the presence of women in the workforce.
The solution
Our product is made to order suiting for women. We offer made-to-measure and bespoke options for blazers, trousers and skirts that are made locally in Canada. With over 20 fabric books sourced from mills in Europe and custom button options, every client gets to craft their own garments based on personal style and lifestyle needs.
Our services are personal shopping, styling and sourcing for women.
Use of funds
This capital is for marketing costs. Between digital advertising, influencer engagement, and strategic event sponsorship, these funds will be allocated to build brand awareness and grow our pipeline.
The Team
Oksana - President & CEO: Over 8 years of retail experience in both the fast fashion and luxury market. She was the top sales representative in Canada at La Senza, a million dollar seller at Saks Fifth Avenue, a training and development specialist, and holds an undergraduate degree in Global Management.
John - CFO & COO: Over 10 years of experience in retail at a variety of luxury clothing labels. He operated a local men's suiting shop as the business development manager increasing the overall store sales by 30% YOY. He also holds an undergraduate degree in Human Resources.
Updates
The Campaign FAQs
ETA for orders?
6-8 weeks for MTM and 8-12 for bespoke.
Where are garments made?
Locally in Toronto.
Are there other items available to order?
Overcoats, vests and blazer dresses are all potentially available through made-to-measure. Bespoke services can be any category.
Do you make menswear?
No, only womenswear.
What if I don't like the fabric options?
We do custom sourcing.
Just Because I Care
We will make you a made-to-measure suit of your choosing from the house fabric collection. This can be either a skirt suit or a trouser suit.
You will get to design and order your own blazer in the fabric of your choice from the house collection.
Rewards
Just Because I Care
We will make you a made-to-measure suit of your choosing from the house fabric collection. This can be either a skirt suit or a trouser suit.
You will get to design and order your own blazer in the fabric of your choice from the house collection.