The mission of Helen Rose Skincare is to create inclusiveness within the Wellness Industry and directly support survivors of domestic violence in healing from trauma.
Helen Rose Skincare creates all-natural, vegan, eco-friendly skincare products that are designed to moisturize, heal and restore dry, damaged and irritated skin while soothing mood disruptions such as anxiety, depression, and insomnia.
Problems in the Wellness Industry That We Are Trying to Change
Self-care is an immensely important component in protecting our physical and mental health in our world of increasing uncertainty but there is a lack of representation and options for the majority of consumers as self-care is marketing primarily to the elite.
People of Color, specifically Black people, are greatly underrepresented marketing, distribution and accessibility of all-natural skincare products that are free from fillers and harmful ingredients often found in common grocery store brands.
The majority of our target consumers are not aware that skin irritations can be directly related to mental health and mood disruptions and can be soothed by adopting a self-care routine that includes essential oils and aromatherapy.
Self-care is viewed and marketed as expensive indulgence only accessible to the rich and elite. People of Color are routinely excluded from and underrepresented in self-care marketing. We waste money on mass produced skin remedies that don't work because there is a lack of education on natural skincare ingredients and benefits.
One in every 13 people globally have reported experiencing symptoms of anxiety and that number jumps to 1 in every 8 in the United States. There is a sense of urgency to find natural, alternative solutions to soothe commonly felt mood disruptions. As an avid advocate against domestic violence, we feel an even more urgent need to support those healing from trauma by making wellness options available in a variety of modalities.
How Helen Rose Skincare is Helping
Helen Rose Skincare products long lasting deep moisture from ingredients with proven skin healing benefits. Our marketing campaigns are inclusive and showcase people of color in a way that has not been done before. This includes Black men with dark skin tones as being the headline of our visuals and highlighting Black families in a generational bond.
Helen Rose Skincare celebrates the diversity of all skin tones and body types. Our products are all natural and contain therapeutic grade essential oils hand picked for there ability to ground emotions, soothe symptoms of anxiety and promote restful sleep.
What We are Raising Money For
Our fundraising goals are twofold.
Goal 1 - We are raising $20,000 in Capital to scale our business and procure equipment needed to serve in a larger capacity. This includes raw, natural, organic ingredients of the highest quality and production equipment needed to ensure a consistent product in every handmade batch.
Goal 2 - We are raising $30,000 to fund the lease takeover of a turn-key yoga studio space for Om Thrive Foundation. This space will be dedicated to providing free yoga and wellness classes to survivors of domestic violence and 200 hour Yoga Teacher Certification classes for people of color.
Meet the Owner
Helen Rose Skincare was founded by Day Bibb with the intent of creating a direct funding resource for her nonprofit organization, Om Thrive Foundation. The mission of Om Thrive is to provide healing yoga and wellness resources and yoga practice to survivors of domestic violence and underserved communities of color. Day's primary focus is to provide support to underserved and underrepresented communities to promote empowerment and change.
The idea for Om Thrive came from Daynelle’s personal experience of coping with health problems resulting from physical and emotional trauma. She was also experiencing physical and mental symptoms of PTSD as a result of domestic violence. The symptoms included exhaustion, headaches, chest tightness, insomnia, and intense back spasms. She did not know the profound effect that yoga would have, not only to ease her physical symptoms but also help her navigate through her mental and emotional symptoms. The more she practiced the more she found strength in her physical AND emotional body. Om Thrive is Daynelle’s way of sharing this component of healing with communities that are severely underserved and underrepresented.
Thank you. Thank you. Thank you. All of the Thank you's for supporting this project and our overall mission to help people heal!