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Natural Skincare Fighting Domestic Violence

Black owned natural skincare with mood supporting benefits that dedicates profits to survivors of domestic violence.

$12,468
pledged of$50,000 goal
205
6Days Left
Fund it
Campaign Ends on July 15, 2020

Project Description

Our Mission

The mission of Helen Rose Skincare is to create inclusiveness within the Wellness Industry and directly support survivors of domestic violence in healing from trauma.

Helen Rose Skincare creates all-natural, vegan, eco-friendly skincare products that are designed to moisturize, heal and restore dry, damaged and irritated skin while soothing mood disruptions such as anxiety, depression, and insomnia.

Problems in the Wellness Industry That We Are Trying to Change

Self-care is an immensely important component in protecting our physical and mental health in our world of increasing uncertainty but there is a lack of representation and options for the majority of consumers as self-care is marketing primarily to the elite.

People of Color, specifically Black people, are greatly underrepresented marketing, distribution and accessibility of all-natural skincare products that are free from fillers and harmful ingredients often found in common grocery store brands.

 

The majority of our target consumers are not aware that skin irritations can be directly related to mental health and mood disruptions and can be soothed by adopting a self-care routine that includes essential oils and aromatherapy.

 

Self-care is viewed and marketed as expensive indulgence only accessible to the rich and elite.  People of Color are routinely excluded from and underrepresented in self-care marketing.  We waste money on mass produced skin remedies that don't work because there is a lack of education on natural skincare ingredients and benefits.

One in every 13 people globally have reported experiencing symptoms of anxiety and that number jumps to 1 in every 8 in the United States. There is a sense of urgency to find natural, alternative solutions to soothe commonly felt mood disruptions. As an avid advocate against domestic violence, we feel an even more urgent need to support those healing from trauma by making wellness options available in a variety of modalities.

How Helen Rose Skincare is Helping

Helen Rose Skincare products long lasting deep moisture from ingredients with proven skin healing benefits. Our marketing campaigns are inclusive and showcase people of color in a way that has not been done before. This includes Black men with dark skin tones as being the headline of our visuals and highlighting Black families in a generational bond.

 

Helen Rose Skincare celebrates the diversity of all skin tones and body types.  Our products are all natural and contain therapeutic grade essential oils hand picked for there ability to ground emotions, soothe symptoms of anxiety and promote restful sleep.

What We are Raising Money For

Our fundraising goals are twofold. 

Goal 1 - We are raising $20,000 in Capital to scale our business and procure equipment needed to serve in a larger capacity. This includes raw, natural, organic ingredients of the highest quality and production equipment needed to ensure a consistent product in every handmade batch.

Goal 2 - We are raising $30,000 to fund the lease takeover of a turn-key yoga studio space for Om Thrive Foundation. This space will be dedicated to providing free yoga and wellness classes to survivors of domestic violence and 200 hour Yoga Teacher Certification classes for people of color.

Meet the Owner

Helen Rose Skincare was founded by Day Bibb with the intent of creating a direct funding resource for her nonprofit organization, Om Thrive Foundation.  The mission of Om Thrive is to provide healing yoga and wellness resources and yoga practice to survivors of domestic violence and underserved communities of color.   Day's primary focus is to provide support to underserved and underrepresented communities to promote empowerment and change.

 

The idea for Om Thrive came from Daynelle’s personal experience of coping with health problems resulting from physical and emotional trauma. She was also experiencing physical and mental symptoms of PTSD as a result of domestic violence. The symptoms included exhaustion, headaches, chest tightness, insomnia, and intense back spasms. She did not know the profound effect that yoga would have, not only to ease her physical symptoms but also help her navigate through her mental and emotional symptoms. The more she practiced the more she found strength in her physical AND emotional body. Om Thrive is Daynelle’s way of sharing this component of healing with communities that are severely underserved and underrepresented.

 

Thank you. Thank you. Thank you. All of the Thank you's for supporting this project and our overall mission to help people heal!

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Where is Helen Rose Skincare Located?
    • Headquarters: Vancouver, WA
    • Storefront: Portland, OR
    • Shipping Available: National and International
  • Where is Om Thrive Foundation Located?
    • Headquarters: Vancouver, WA
    • Yoga Studio: Portland, OR
    • Services Available: United States

 

 

Brenda E Hicks-Russell
07/08/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Chantell Fitz-amado
07/08/2020
Monetary Contribution
$50
Natascha
07/08/2020
Om Thrive Foundation Supporter Pack
$50
Crystal
07/08/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Crystal
07/08/2020
Public Good Vibes Fist Pump
$25
Jessica B
07/08/2020
Monetary Contribution
$50
Valerie Bradley
07/08/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Jordan Greene
07/08/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Michelle Slayton
07/08/2020
Public Good Vibes Fist Pump
$25
Mo Bachmann
07/08/2020
Monetary Contribution
$100
Monetary Contribution

Just Because I Care

32 Supporters
Select this reward
10.00 USD
Good Vibes Fist Pump

Helen Rose Skincare is sending all the good vibes your way for supporting Black Woman owned businesses.

22 Supporters
Select this reward
25.00 USD
Public Good Vibes Fist Pump

Shout out on on all Helen Rose Skincare and Om Thrive Foundation Social Media Outlets and shareable infographic for supporting #helenroseskincare #omthrivefoundation

37 Supporters
Select this reward
50.00 USD
Helen Rose Skincare 2 for 1 Gift Card

Represent Helen Rose Skincare with Self-Care Products. Get $100 of merchandise for $50!!!

27 Left
73 Supporters
Select this reward
50.00 USD
Om Thrive Foundation Supporter Pack

Om Thrive Hummingbird T-Shirt, FREE admission for TWO to ONE Om Thrive event, and Shout out on Om Thrive Foundation Social Media Outlets and Shareable InfoGraphic- 100% of this gift will be donated directly to Om Thrive

74 Left
26 Supporters
Select this reward
100.00 USD
Grand Opening Party - Invite Only

2 Tickets to the Helen Rose Skincare Grand Opening Champagne Toast - This is an exclusive event and only 10 people at a time will be let into the store. Photo opp with founder and access to exclusive products.

40 Left
10 Supporters
Select this reward
250.00 USD
Professional Photography Session

1 Hour Photo Session and 20 Edited Photos with Professional Photographer and Curator of Helen Rose Visual Marketing - Jacobsen Valentine

47 Left
3 Supporters
Select this reward
1,000.00 USD
Helen Rose Skincare Angel

As a thank you for supporting our mission to close the funding gap, we will add your name to a dedicated page on helenroseco.com

0 Supporters
Select this reward
1,000.00 USD
Om Thrive Foundation Angel

100% of this gift will be donated directly to Om Thrive Foundation to take ownership of the Yoga Studio in Portland, OR and support domestic violence survivors in healing from trauma.

1 Supporter
Select this reward
5,000.00 USD
Helen Rose Product Naming Rights

Helen Rose Skincare will develop and name a product after you or someone of your choice.

1 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

32 Supporters
Select this reward
10.00 USD
Good Vibes Fist Pump

Helen Rose Skincare is sending all the good vibes your way for supporting Black Woman owned businesses.

22 Supporters
Select this reward
25.00 USD
Public Good Vibes Fist Pump

Shout out on on all Helen Rose Skincare and Om Thrive Foundation Social Media Outlets and shareable infographic for supporting #helenroseskincare #omthrivefoundation

37 Supporters
Select this reward
50.00 USD
Helen Rose Skincare 2 for 1 Gift Card

Represent Helen Rose Skincare with Self-Care Products. Get $100 of merchandise for $50!!!

27 Left
73 Supporters
Select this reward
50.00 USD
Om Thrive Foundation Supporter Pack

Om Thrive Hummingbird T-Shirt, FREE admission for TWO to ONE Om Thrive event, and Shout out on Om Thrive Foundation Social Media Outlets and Shareable InfoGraphic- 100% of this gift will be donated directly to Om Thrive

74 Left
26 Supporters
Select this reward
100.00 USD
Grand Opening Party - Invite Only

2 Tickets to the Helen Rose Skincare Grand Opening Champagne Toast - This is an exclusive event and only 10 people at a time will be let into the store. Photo opp with founder and access to exclusive products.

40 Left
10 Supporters
Select this reward
250.00 USD
Professional Photography Session

1 Hour Photo Session and 20 Edited Photos with Professional Photographer and Curator of Helen Rose Visual Marketing - Jacobsen Valentine

47 Left
3 Supporters
Select this reward
1,000.00 USD
Helen Rose Skincare Angel

As a thank you for supporting our mission to close the funding gap, we will add your name to a dedicated page on helenroseco.com

0 Supporters
Select this reward
1,000.00 USD
Om Thrive Foundation Angel

100% of this gift will be donated directly to Om Thrive Foundation to take ownership of the Yoga Studio in Portland, OR and support domestic violence survivors in healing from trauma.

1 Supporter
Select this reward
5,000.00 USD
Helen Rose Product Naming Rights

Helen Rose Skincare will develop and name a product after you or someone of your choice.

1 Left
0 Supporters
Select this reward