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Natural Skincare Fighting Domestic Violence

Black owned natural skincare with mood supporting benefits that dedicates profits to survivors of domestic violence.

$43,026
pledged of$30,000 goal
270
154Days Left
Fund it
Campaign Ends on April 30, 2021

Project Description

 

Our Mission

The mission of Helen Rose Skincare is to create inclusiveness within the Wellness Industry and directly support survivors of domestic violence in healing from trauma.

Helen Rose Skincare creates all-natural, vegan, eco-friendly skincare products that are designed to moisturize, heal and restore dry, damaged and irritated skin while soothing mood disruptions such as anxiety, depression, and insomnia.

Helen Rose Skincare Products

Problems in the Wellness Industry That We Are Trying to Change

Self-care is an immensely important component in protecting our physical and mental health in our world of increasing uncertainty but there is a lack of representation and options for the majority of consumers as self-care is marketing primarily to the elite. Self-care is viewed and marketed as expensive indulgence only accessible to the rich and elite.  People of Color are excluded from self-care marketing.  

People of Color, specifically Black people, are greatly underrepresented marketing, distribution and accessibility of all-natural skincare products that are free from fillers and harmful ingredients often found in common grocery store brands. We end up waste money on mass produced skin remedies that don't work because there is a lack of education on natural skincare ingredients and benefits.

Black Men and Self-Care

Mental Health and Scent

One in every 13 people globally have reported experiencing symptoms of anxiety and that number jumps to 1 in every 8 in the United States. There is a sense of urgency to find natural, alternative solutions to soothe commonly felt mood disruptions. As an avid advocate against domestic violence, we feel an even more urgent need to support those healing from trauma by making wellness options available in a variety of modalities. 

To understand the connection between scent and emotion, we first need to mention an interesting and crucial region in our brain, called the hippocampus. The hippocampus, part of a network called the limbic system and one of the most studied parts of the brain, is associated with the processes of feelings and reacting. The hippocampus is also where short-term memories turn into long-term memories. Since smell processing is also closely related to the hippocampus, scents and emotions are tightly intertwined.

Aromatherapy is the use of organic compounds to improve your mood, mental state, or health. Research has shown that fragrances have significant measurable effects on mood, particularly eight major factors: irritation, stress, depression, apathy, happiness, sensuality, relaxation and stimulation.

How Helen Rose Skincare is Helping

To solve the lack of representation in self-care marketing, Helen Rose Skincare celebrates the diversity of all skin tones and body types.  Our marketing campaigns are inclusive and showcase people of color in a way that has not been done before. This includes Black men with dark skin tones as being the headline of our visuals and highlighting Black families in a generational bond.

Our target customers see representations of themselves reflected in our marketing. This evokes a sense of connection and emotion that gives our customer a bond not felt with competing brands.

Helen Rose Skincare products long lasting deep moisture from ingredients with proven skin healing benefits. Our products are all natural and contain therapeutic grade essential oils hand picked for their ability to ground emotions, soothe symptoms of anxiety and promote restful sleep.

Our Target Market

In 2018, natural skincare sales totaled $1.6 billion and accounted for more than a quarter of overall skincare sales — up 23% from the year before. Nearly 50% of American women who use skincare reported that they were looking for natural or organic products, according to NPD.

The demand for organic cosmetic products is strong. The global natural cosmetics market size is expected to reach a value of USD 48.04 billion by 2025, increasing by 5.01% from 2019 to 2025, according to a recent report published by Grand View Research.

 

What We are Raising Money For

Our fundraising goals are twofold. 

Goal 1 - We are raising funds for capital to scale Helen Rose Skincare's market presence and procure equipment needed to create the highest quality product for our target consumer.

Raw, natural, organic ingredients of the highest grade are required to ensure a consistent product in every handmade batch. Funds from this campaign will be used to create long-term relationships with wholesale suppliers to purchase bulk ingredients and increase profit margins.  We will invest in high efficiency/low-carbon footprint production equipment to sustainably increase production capacity and keep up with growing demand. 

Goal 2 - We are raising funds to support the mission of Om Thrive Foundation. Om Thrive was recently able to secure a physical space in Portland, OR. This space will be dedicated to providing free yoga and wellness classes to survivors of domestic violence and BIPOC creators serving the Portland Metro area. This space is also being used to create digital content for the Om Thrive virtual platform and as a classroom facility to host 200 hour Yoga Teacher Certification classes for people of color.

Meet the Owner

Day Bibb was born and raised in Portland, OR. She spent 20 years in her administrative career before making the leap to being a business owner. She always had the desire to create, innovate and lead and now she is realizing her true potential. She is the mother of two beautiful daughter's who she credits for giving her the idea to create her original moisturizer recipe. Day is an avid yoga practitioner and domestic violence awareness advocate.

Day Bibb at her Storefront Grand Opening

Helen Rose Skincare was founded by Day with the intent of creating a direct funding resource for her nonprofit organization, Om Thrive Foundation.  The mission of Om Thrive is to provide healing yoga and wellness resources and yoga practice to survivors of domestic violence and underserved communities of color.   Day's primary focus is to provide support to underserved and underrepresented communities to promote empowerment and change.

The idea for Om Thrive came from Day's personal experience of coping with health problems resulting from physical and emotional trauma. She was also experiencing physical and mental symptoms of PTSD as a result of domestic violence. The symptoms included exhaustion, headaches, chest tightness, insomnia, and intense back spasms. The more she practiced the more she found strength in her physical AND emotional body. Om Thrive is Day's way of sharing this component of healing with communities that are severely underserved and underrepresented.

 

Thank you. Thank you. Thank you. All of the Thank you's for supporting this project and our overall mission to help people heal!

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Where is Helen Rose Skincare Located?
    • Headquarters: Vancouver, WA
    • Storefront: Portland, OR
    • Shipping Available: National and International
  • Where is Om Thrive Foundation Located?
    • Headquarters: Vancouver, WA
    • Yoga Studio: Portland, OR
    • Services Available: United States

 

 

American Express
11/17/2020
Monetary Contribution
$25,000
10/24/2020
Public Good Vibes Fist Pump
$25
Natalie Bennon
10/15/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Lisa
10/09/2020
Monetary Contribution
$100
Alyssa
10/02/2020
Helen Rose Skincare 2 for 1 Gift Card
$50
Jeanine Ledoux
08/30/2020
The Body Wash Kit
$30
Tracie McCarthy
08/28/2020
Monetary Contribution
$50
Alexandra Williams
08/25/2020
The Complete Glow-Up Kit $208 Value!
$150
LTeahl
08/22/2020
The Body Wash Kit
$100
Grace Byson
08/22/2020
Public Good Vibes Fist Pump
$25
Monetary Contribution

Just Because I Care

49 Supporters
Select this reward
10.00 USD
Good Vibes Fist Pump

Helen Rose Skincare is sending all the good vibes your way for supporting Black Woman owned businesses.

27 Supporters
Select this reward
25.00 USD
Public Good Vibes Fist Pump

Shout out on on all Helen Rose Skincare and Om Thrive Foundation Social Media Outlets and shareable infographic for supporting #helenroseskincare #omthrivefoundation

46 Supporters
Select this reward
35.00 USD
Tri-Blend Cocoa Butter T-Shirt

Flex that melanin! Support Helen Rose Skincare in style with your super soft Cocoa Butter tee. Reward Price includes shipping.

50 Left
0 Supporters
Select this reward
50.00 USD
Helen Rose Skincare 2 for 1 Gift Card

Represent Helen Rose Skincare with Self-Care Products. Get $100 of merchandise for $50!!!

6 Left
94 Supporters
Select this reward
30.00 USD
The Body Wash Kit

Be the first to try the unreleased Helen Rose Body Wash line. Kit includes:

  • Deep Moisture Body Wash
  • Choice of ANY complimentary bath accessory (ayate washcloth, loofah, dry brush, sisal soap saver)
48 Left
2 Supporters
Select this reward
50.00 USD
Om Thrive Foundation Supporter Pack

Om Thrive Hummingbird T-Shirt, FREE admission for TWO to ONE Om Thrive event, and Shout out on Om Thrive Foundation Social Media Outlets and Shareable InfoGraphic- 100% of this gift will be donated directly to Om Thrive

70 Left
30 Supporters
Select this reward
75.00 USD
The Anti-Aging Starter Kit $109 Value!

Our three best Anti-Aging products in one easy kit.

  • Liquid Black Soap 4 oz - $14
  • Balanced Anti-Face and Body Oil - $75
  • Rose Petal and Aloe Facial Toner 4 oz - $20
20 Left
0 Supporters
Select this reward
175.00 USD
The Acne Eraser Complete Kit $229 Value!

It's time to fade acne scars and regulate oil production for tight pores and clear complexion. This kit will include the Helen Rose Skincare proprietary ance products, complimentary accessories and instruction booklet.

  • Black Soap Liquid 4 oz - $14.00
  • Clarifying Acne Eraser Face and Body Oil - $75
  • Cupuacu EVERYTHING Butter 8 oz Glass Jar - $42
  • Brazilian Green Clay Balancing Mask - $20
  • Rose Petal Aloe Facial Toner 4 oz - $20
  • Ayate Weave Exfoliating Washcloth - $8
  • Facial Mask Mixing Bowl and Application Brush Set - $50
  • Instruction Booklet
20 Left
0 Supporters
Select this reward
175.00 USD
The Anti-Aging Complete Kit $229 Value!

Want to age backwards? This kit will include the Helen Rose Skincare proprietary aging products, complimentary accessories and instructions booklet.

  • Black Soap Liquid 4 oz - $14.00
  • Balanced Anti-Aging Face and Body Oil - $75
  • Cupuacu EVERYTHING Butter 8 oz Glass Jar - $42
  • Brazilian Clay Anti-Aging Mask - $20
  • Rose Petal Aloe Facial Toner 4 oz - $20
  • Ayate Weave Exfoliating Washcloth - $8
  • Facial Mask Mixing Bowl and Application Brush Set - $50
  • Instruction Booklet

 

20 Left
0 Supporters
Select this reward
250.00 USD
Professional Photography Session

Let us help you capture your glow! 1 Hour Photo Session and 20 Edited Photos with Professional Photographer and Curator of Helen Rose Visual Marketing - Jacobsen Valentine

 

46 Left
4 Supporters
Select this reward
1,000.00 USD
Helen Rose Skincare Angel

As a thank you for supporting our mission to close the funding gap, we will add your name to a dedicated page on helenroseco.com

0 Supporters
Select this reward
1,000.00 USD
Om Thrive Foundation Angel

100% of this gift will be donated directly to Om Thrive Foundation to take ownership of the Yoga Studio in Portland, OR and support domestic violence survivors in healing from trauma.

2 Supporters
Select this reward
5,000.00 USD
Helen Rose Product Naming Rights

Helen Rose Skincare will develop and name a product after you or someone of your choice.

1 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

49 Supporters
Select this reward
10.00 USD
Good Vibes Fist Pump

Helen Rose Skincare is sending all the good vibes your way for supporting Black Woman owned businesses.

27 Supporters
Select this reward
25.00 USD
Public Good Vibes Fist Pump

Shout out on on all Helen Rose Skincare and Om Thrive Foundation Social Media Outlets and shareable infographic for supporting #helenroseskincare #omthrivefoundation

46 Supporters
Select this reward
35.00 USD
Tri-Blend Cocoa Butter T-Shirt

Flex that melanin! Support Helen Rose Skincare in style with your super soft Cocoa Butter tee. Reward Price includes shipping.

50 Left
0 Supporters
Select this reward
50.00 USD
Helen Rose Skincare 2 for 1 Gift Card

Represent Helen Rose Skincare with Self-Care Products. Get $100 of merchandise for $50!!!

6 Left
94 Supporters
Select this reward
30.00 USD
The Body Wash Kit

Be the first to try the unreleased Helen Rose Body Wash line. Kit includes:

  • Deep Moisture Body Wash
  • Choice of ANY complimentary bath accessory (ayate washcloth, loofah, dry brush, sisal soap saver)
48 Left
2 Supporters
Select this reward
50.00 USD
Om Thrive Foundation Supporter Pack

Om Thrive Hummingbird T-Shirt, FREE admission for TWO to ONE Om Thrive event, and Shout out on Om Thrive Foundation Social Media Outlets and Shareable InfoGraphic- 100% of this gift will be donated directly to Om Thrive

70 Left
30 Supporters
Select this reward
75.00 USD
The Anti-Aging Starter Kit $109 Value!

Our three best Anti-Aging products in one easy kit.

  • Liquid Black Soap 4 oz - $14
  • Balanced Anti-Face and Body Oil - $75
  • Rose Petal and Aloe Facial Toner 4 oz - $20
20 Left
0 Supporters
Select this reward
175.00 USD
The Acne Eraser Complete Kit $229 Value!

It's time to fade acne scars and regulate oil production for tight pores and clear complexion. This kit will include the Helen Rose Skincare proprietary ance products, complimentary accessories and instruction booklet.

  • Black Soap Liquid 4 oz - $14.00
  • Clarifying Acne Eraser Face and Body Oil - $75
  • Cupuacu EVERYTHING Butter 8 oz Glass Jar - $42
  • Brazilian Green Clay Balancing Mask - $20
  • Rose Petal Aloe Facial Toner 4 oz - $20
  • Ayate Weave Exfoliating Washcloth - $8
  • Facial Mask Mixing Bowl and Application Brush Set - $50
  • Instruction Booklet
20 Left
0 Supporters
Select this reward
175.00 USD
The Anti-Aging Complete Kit $229 Value!

Want to age backwards? This kit will include the Helen Rose Skincare proprietary aging products, complimentary accessories and instructions booklet.

  • Black Soap Liquid 4 oz - $14.00
  • Balanced Anti-Aging Face and Body Oil - $75
  • Cupuacu EVERYTHING Butter 8 oz Glass Jar - $42
  • Brazilian Clay Anti-Aging Mask - $20
  • Rose Petal Aloe Facial Toner 4 oz - $20
  • Ayate Weave Exfoliating Washcloth - $8
  • Facial Mask Mixing Bowl and Application Brush Set - $50
  • Instruction Booklet

 

20 Left
0 Supporters
Select this reward
250.00 USD
Professional Photography Session

Let us help you capture your glow! 1 Hour Photo Session and 20 Edited Photos with Professional Photographer and Curator of Helen Rose Visual Marketing - Jacobsen Valentine

 

46 Left
4 Supporters
Select this reward
1,000.00 USD
Helen Rose Skincare Angel

As a thank you for supporting our mission to close the funding gap, we will add your name to a dedicated page on helenroseco.com

0 Supporters
Select this reward
1,000.00 USD
Om Thrive Foundation Angel

100% of this gift will be donated directly to Om Thrive Foundation to take ownership of the Yoga Studio in Portland, OR and support domestic violence survivors in healing from trauma.

2 Supporters
Select this reward
5,000.00 USD
Helen Rose Product Naming Rights

Helen Rose Skincare will develop and name a product after you or someone of your choice.

1 Left
0 Supporters
Select this reward