The beauty brand industry is overpopulated with multiple products that are designed for just the face, skin, or hair. Within each of those brands - they contain tens and tens of products. Each brand claims to have the best ingredients for you.
So how do you decide? And let’s be real, how much time and energy do you honestly have to go through multiple beauty lines to find what’s right for YOU?
NakID Culture is a skin and haircare line designed to simplify the beauty routine.
- Whole Ingredients - we find that utilizing minimal, whole, raw, unrefined ingredients provide powerful results for keeping our skin functioning at the optimum level, including helping with dry and uneven skin, eczema, itchy scalp, skin elasticity, acne, and much more. NakID Culture products contain vitamins and minerals, that naturally occur in the skin and hair to nurture and preserve it. As a matter of fact, we strive to have the same nutritional value in our products as you do in the food you consume. We believe in feeding and healing the skin and hair from the inside out!
- Transparency and Education - is at the heart of what we do. Instead of just claiming what our products do - we provide factual information on each and every ingredient - letting you decide if it’s for you.
- Concise Line - most of our products can be used everywhere on your body, saving you time and money.
Our products are made using organic, raw ingredients, recyclable packaging, green shipping, and are cruelty free.
We are looking to raise the funds to create, produce and package our first 3 products, as well as begin the initial marketing campaign.
We believe beauty should be accessible, healthy, transparent and inclusive.
Our vision is to deliver a clean product line that is accessible to the mass consumer globally, provide education, and personalized e-commerce.
With a successful launch of these 3 products, our next step in 2020 will be to bring out 12 products that include facial cleansers, hair cleansers and conditioners, face oil, and SPF; develop a personalized e-commerce and a community platform offering further beauty education, insights and events.
Lana Grand - Founder and CEO. Lana’s experience in beauty industry spans over 17 years and ranges from salon work to corporate experience with one of the largest beauty manufactures Henkel Schwarzkopf. Her passion for beauty began in London UK at one of the top salons in the city. Following the opening of her own West Hollywood salon Petite Mason, as well as her personal and her clients beauty experience, she was inspired to launch a global clean beauty brand offering transparency, education and empowerment to the consumer.
Deanna Kangas - Board Advisor / Product Development. Deanna’s creative marketing and management experience spans over 30 years in beauty industry. Over the the years she has served as a CEO of Stila Cosmetics, co-owned and managed Strategic Growth Consulting and Swingtime Designs. During her time as a Vice President of Marketing and Public Relations with Gloss.com, company went to get acquired by Estee Lauder. She currently serves as a Co-President of Ouai Hair Care.
Mitch Berman - Board Advisor / Digital. With 30 years of entertainment and technology experience, Mitch has participated in the launch of 6 start-ups and a successful IPO. Mitch has previously served in various senior management capacities with HBO, E! Entertainment TV, Sky Network Television New Zealand, Foxtel Australia, OpenTV, C-COR and ZillionTV Corp.
William Leborgne - Marketing Director. Over the past 10 years has forged bold strategies for some of the world’s biggest brands (Panasonic, Universal Music, Canon) as well as growing startups in the B2C and B2B space. He utilizes his knowledge in growth and retention strategies to meet the specific needs of the target audience to deliver compelling messaging, both online and in person.