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Monita Tequila

Monita Tequila is black owned premium spirits brand, named in honor of an inspiring single mom, ready to take over the tequila market.

$3,070
pledged of$30,000 goal
25
0Days Left

Project Description

Monita Tequila was created by Serita Braxton as an ode to her late mother, who miraculously made the time to balance volunteering, activism, and working a full-time job with taking the time to make everyone in her community feel special—as many single mothers do.

photo of Monita Tequila creator Serita Braxton and her mother alongside a quote

Inspired by the small but meaningful memories with her mother had over a round of their favorite drinks—margaritas—Monita Tequila was created to offer a smooth tasting spirit that will serve as the perfect compliment to life special moments. This signature, high-quality tequila in a bottle thoughtfully designed to honor Spanish culture isn't just a delicious spirit, it's also a step towards bringing more representation into the tequila market. 

With nearly 2,000 brands of tequila in distribution, there are less than a handful of Black female owners. As Monita Tequila prepares to claim its place in the male dominated spirits industry,  it will continue to employ, consult, amplify, and collaborate with diverse professionals and creatives.

What your support means for the brand... The blanco profile of Monita Tequila is being bottled as you read! With your help, this Black female-owned brand will be introduced into the market with an initial launch focusing on Washington DC, New York, California, and online distributors.  All funds will go towards the supplies and production of the brand's original profile of blanco tequila, expand the reach of distribution in the US after importation from Mexico, and increase the brand's marketing efforts.

pie chart of distribution of donations for Monita Tequila crowdfunding

 

Why Monita Tequila?... This brand is built by and champions those who haven't traditionally felt seen or supported. Black American consumers represent $1.2 trillion in buying power (according to a 2018 Nielsen report) yet have only recently seen themselves reflected in the ads and corporate make-up of big brands. In 2019 alone, the spirits industry brought in $252.82 billion US dollars in 2019 (Statista).  As support for Black-owned brands rose more than 7,000% last year, the time is now to introduce this brand—with leadership that is widely underrepresented in the spirits industry—to the market.

In 2019, the Small Business association reported that 9.5% of all US small business are Black owned, Black women lead 36.1% of those business. However, Black female entrepreneurs received less than .30% of venture capital funding between 2018 & 2019 (ProjectDiane). With you, we're to able take building this brand into our own hands.

photo of Monita Tequila creator Serita Braxton

 

Serita is an avid tequila lover, who has created a tradition of making margaritas for friends from Washington DC to Berlin, Germany and now where she is based in Santa Cruz de Tenerife, Spain. Her knowledge and interest in premium spirits and handcrafted cocktails comes from her time spent working at the prestigious rooftop hotel bar in Washington, DC—POV Lounge. Now a writer, she works remotely in Spain.

 

Thank you for any support you can provide to this campaign, whether it's graciously making any donation that you can or sharing the brand with your network! You can find some sharable images and links here.

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When can I expect to receive my reward(s)? You can expect to receive your rewards by January 2022. Please allow for delays based on disruptions due to COVID.

 

  • Can I receive my rewards outside of the United States? Ideally yes! Please send a message to confirm delivery on our Instagram page before purchasing your reward.

 

  • Why can't I receive a bottle of Monita Tequila as a reward? Along with crowdfunding platforms not allowing alcohol to be provided as a reward we are also unable to mail spirits due to federal and state restrictions.

 

  • When will Monita Tequila be available for purchase? Our goal is to introduce Monita Tequila to the market in the Washington, DC area starting in January 2022. With your help, we will be able to expand to more markets including New York and California.

 

 

 

Toyin A
12/06/2021
Reusable Bundle
$100
Michele Jones
12/06/2021
Engraved Shot Glass
$50
Bree
12/03/2021
Engraved Shot Glass
$50
A
12/03/2021
Monetary Contribution
$10
Chelsea Stong
12/02/2021
Reusable Bundle
$100
Yulonda
11/28/2021
Engraved Shot Glass
$50
Petra Rakic
11/28/2021
Logo T-shirt
$75
Larry Bee
11/27/2021
Reusable Bundle
$100
akappey
11/27/2021
Virtual Cheers
$25
Monika
11/18/2021
Monetary Contribution
$10
Monetary Contribution

Any support is greatly appreciated.

6 Supporters
Select this reward
25.00 USD
Virtual Cheers

A virtual cheers to show your support.

2 Supporters
Select this reward
50.00 USD
Engraved Shot Glass

Cheers! Show your support with an engraved Monita Tequila shot glass. (Exact style may vary.)

18 Left
7 Supporters
Select this reward
75.00 USD
Logo T-shirt

This would look good on you! Show your support with a Monita Tequila t-shirt.

23 Left
2 Supporters
Select this reward
100.00 USD
Reusable Bundle

Carry your goods and keep your drinks cold with this reward. Includes a recycled cotton tote bag and reusable tumbler.

27 Left
3 Supporters
Select this reward
200.00 USD
Deluxe Bundle

Why get one when you can have them all? Bundle includes 1 insulated tote bag, engraved shot glass, and Monita Tequila t-shirt.

23 Left
2 Supporters
Select this reward
350.00 USD
Join the Official Launch Party

Join the celebration for the official launch of Monita Tequila where there will be food, music, drinks, giveaways and of course a tequila tasting. Event will be located in Washington, DC, transportation not included in the reward. Details will be provided privately.

25 Left
0 Supporters
Select this reward
500.00 USD
Virtual Shoutout

We will give you a special virtual thank you or highlight your business (or small business/organization of your choice) in a post on our stories which will remain highlighted on our Instagram page. This will also be featured in our newsletter.

17 Left
3 Supporters
Select this reward
1,000.00 USD
Self-Starter Recognition

We will add a name, logo, and link to your business or a small business/organization of your choice to a dedicated page on MonitaTequila.com. This reward also includes a feature in our newsletter and a post on our stories which will remain highlighted on our Instagram page.

10 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Any support is greatly appreciated.

6 Supporters
Select this reward
25.00 USD
Virtual Cheers

A virtual cheers to show your support.

2 Supporters
Select this reward
50.00 USD
Engraved Shot Glass

Cheers! Show your support with an engraved Monita Tequila shot glass. (Exact style may vary.)

18 Left
7 Supporters
Select this reward
75.00 USD
Logo T-shirt

This would look good on you! Show your support with a Monita Tequila t-shirt.

23 Left
2 Supporters
Select this reward
100.00 USD
Reusable Bundle

Carry your goods and keep your drinks cold with this reward. Includes a recycled cotton tote bag and reusable tumbler.

27 Left
3 Supporters
Select this reward
200.00 USD
Deluxe Bundle

Why get one when you can have them all? Bundle includes 1 insulated tote bag, engraved shot glass, and Monita Tequila t-shirt.

23 Left
2 Supporters
Select this reward
350.00 USD
Join the Official Launch Party

Join the celebration for the official launch of Monita Tequila where there will be food, music, drinks, giveaways and of course a tequila tasting. Event will be located in Washington, DC, transportation not included in the reward. Details will be provided privately.

25 Left
0 Supporters
Select this reward
500.00 USD
Virtual Shoutout

We will give you a special virtual thank you or highlight your business (or small business/organization of your choice) in a post on our stories which will remain highlighted on our Instagram page. This will also be featured in our newsletter.

17 Left
3 Supporters
Select this reward
1,000.00 USD
Self-Starter Recognition

We will add a name, logo, and link to your business or a small business/organization of your choice to a dedicated page on MonitaTequila.com. This reward also includes a feature in our newsletter and a post on our stories which will remain highlighted on our Instagram page.

10 Left
0 Supporters
Select this reward