I Love Don Draper but Women Can Sell Things Too!

Women control 70%-80% of consumer spending. Yet less than 10% of commercial directors are women. I want to change that.

Mikki
Art + Music
$2,721
pledged of $6,000 goal
42
Backers
5
Days Left
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Project Ends on February 21, 2020

Project Description

Commercials. We all know when we hear and see one. We oftentimes roll our eyes and skip ahead. Yet commercials play a huge role in our fun capitalistic society so they aren't going anywhere. 

I would like to begin a career in commercial directing because we need more women behind the lens. Mad Men is arguably one of the best television shows of all time and we saw a glimpse into the world of advertising that was both entertaining and challenging. Consider this career venture of mine as channeling my inner Peggy Olson and expanding my experience beyond acting in commercials to directing them. 

Mad Men (AMC)

Why We Need More Female Commercial Directors

Women control 70-80% of consumer spending yet according to Ad Age's Production Company A-list, only 9.7% of commercial directors are women. And that only represents the amount who are on a roster - even less are actually being hired. 

We see a greater push in the film world to increase representation of women behind the camera, and the advertising world should follow suit. 

Why Am I Seeking Funding?

In order to establish myself as a credible director for hire, I need a directing reel to showcase my skills and experience. In the last four years working as a voice and on-camera actor, I have auditioned for over 700 commercials (yes I counted!). I am familiar with commercial copy and how it differs from film and television as a short-form way of storytelling. My experience working on set has allowed me to understand the various departments that make a commercial happen and how the director is at the center of ensuring the client is happy and bringing the ad agency's vision to life in a beautiful and engaging way. 

What Does the Funding Cover?

My budget will cover the following expenses for my first spec commercial:

  • Location fee $2,625
  • Insurance $500
  • Crew $1,180
  • Props $200
  • Editing (including SFX) $500
  • Crafty (food & drink for cast and crew) $225
  • Last-minute purchases $270
  • iFundWomen & Stripe fees $500
Filming location

What Spec Commercial am I Making?

The spec commercial is for a major cleaning brand. The look and feel of the spot will target millennial homeowners and renters. 

Logline: A young couple races to the finish line to cover up the not-so-parent-friendly remnants of a housewarming party. 

Have I Directed ANYTHING at all? 

I sure did! And it was such a positive experience that helped solidify I should explore directing in a real way. Check out this short video called "Hoops" I made for my blog, MixedKids&Co. 


Thank You For Your Support! 

Any and all support is greatly appreciated. My goal is be a working commercial director so I can make beautiful ads that are engaging, funny and moving that you won't wanna skip. 

Updates

The Project FAQs

Frequently Asked Questions:

Why do you need crowdfunding money?

As a responsible millennial, I am doing my best not to dip into my savings. Consider this a sound career investment that's not as expensive as film school :) 

Am I quitting acting?

People who know me, have seen my acting career grow over the last four years. Acting is still my profession and I love being an artist. This is a new venture that will challenge me artistically in a different way but is not replacing acting. 

Why commercials?

I genuinely like working on commercial sets and with commercial copy. Sure it's not as meaningful as writing a deep, personal short film but at this time in my life, I am interested in directing in the commercial world. Plus plenty of renowned film directors started out in commercials and music videos. It's a great way to gain experience and make some $$ that can later be used for more artistic projects. 

 

 

Valentina Matosian
02/14/2020
Plug on MixedKids&Co podcast!
$40
Emily
02/07/2020
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$25
02/06/2020
Plug on MixedKids&Co podcast!
$25
Natalie Kanooni
02/04/2020
Plug on MixedKids&Co podcast!
$40
Rachel Matthews
02/03/2020
Professional Phone Recording ($200 val)
$50
Claytia Gonsalves
02/03/2020
Plug on MixedKids&Co podcast!
$30
Jillian Ramirez
02/03/2020
Plug on MixedKids&Co podcast!
$30
Jasmine Pauly
02/02/2020
Professional Phone Recording ($200 val)
$50
Cali Bloomfield
02/01/2020
Plug on MixedKids&Co podcast!
$20
Tns_raymatt
01/31/2020
15 sec VO internet ad ($400+ val)
$100
Monetary Contribution

Just Because I Care

4 Supporters
Contribute
$10
Social Media Shoutout

Shout out on Instagram, Twitter and Facebook!

2 Supporters
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$20
Plug on MixedKids&Co podcast!

Have a service or brand you'd like to promote? I'll give a shoutout on my podcast, MixedKids&Co launching in Feb! 

24 Supporters
Select this reward
$50
Professional Phone Recording ($200 val)

I'm a voice actor! Need a professional voice message for your business? Reward includes up to 10 prompts for your IVR phone messaging system.  

4 Supporters
Select this reward
$100
15 sec VO internet ad ($400+ val)

Voiceover services for internet ads range from $400-$1,500+. This reward includes professional VO audio for:

  • Up to 15-sec commercial spot
  • Streaming on paid placement ads social media channels 
  • Regional market
  • Up to 3 months usage
4 Supporters
Select this reward
$150
30-sec Web Ad VO services ($500+ val)

Voiceover services for internet ads range from $400-$1,500+. This reward includes professional VO audio for:

  • Up to 30-sec commercial spot
  • Streaming on paid placement ads on social media channels 
  • Regional market
  • Up to 3 months usage
2 Supporters
Select this reward
$250
90 sec VO Explainer video ($400+ val)

Professional voiceover recording for 1 explainer video up to 90 sec long.

Usage on: a company-owned website, company owned youtube channel, and company owned social media platforms.

2 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

4 Supporters
Contribute
$10
Social Media Shoutout

Shout out on Instagram, Twitter and Facebook!

2 Supporters
Select this reward
$20
Plug on MixedKids&Co podcast!

Have a service or brand you'd like to promote? I'll give a shoutout on my podcast, MixedKids&Co launching in Feb! 

24 Supporters
Select this reward
$50
Professional Phone Recording ($200 val)

I'm a voice actor! Need a professional voice message for your business? Reward includes up to 10 prompts for your IVR phone messaging system.  

4 Supporters
Select this reward
$100
15 sec VO internet ad ($400+ val)

Voiceover services for internet ads range from $400-$1,500+. This reward includes professional VO audio for:

  • Up to 15-sec commercial spot
  • Streaming on paid placement ads social media channels 
  • Regional market
  • Up to 3 months usage
4 Supporters
Select this reward
$150
30-sec Web Ad VO services ($500+ val)

Voiceover services for internet ads range from $400-$1,500+. This reward includes professional VO audio for:

  • Up to 30-sec commercial spot
  • Streaming on paid placement ads on social media channels 
  • Regional market
  • Up to 3 months usage
2 Supporters
Select this reward
$250
90 sec VO Explainer video ($400+ val)

Professional voiceover recording for 1 explainer video up to 90 sec long.

Usage on: a company-owned website, company owned youtube channel, and company owned social media platforms.

2 Supporters
Select this reward