Commercials. We all know when we hear and see one. We oftentimes roll our eyes and skip ahead. Yet commercials play a huge role in our fun capitalistic society so they aren't going anywhere.
I would like to begin a career in commercial directing because we need more women behind the lens. Mad Men is arguably one of the best television shows of all time and we saw a glimpse into the world of advertising that was both entertaining and challenging. Consider this career venture of mine as channeling my inner Peggy Olson and expanding my experience beyond acting in commercials to directing them.
Why We Need More Female Commercial Directors
Women control 70-80% of consumer spending yet according to Ad Age's Production Company A-list, only 9.7% of commercial directors are women. And that only represents the amount who are on a roster - even less are actually being hired.
We see a greater push in the film world to increase representation of women behind the camera, and the advertising world should follow suit.
Why Am I Seeking Funding?
In order to establish myself as a credible director for hire, I need a directing reel to showcase my skills and experience. In the last four years working as a voice and on-camera actor, I have auditioned for over 700 commercials (yes I counted!). I am familiar with commercial copy and how it differs from film and television as a short-form way of storytelling. My experience working on set has allowed me to understand the various departments that make a commercial happen and how the director is at the center of ensuring the client is happy and bringing the ad agency's vision to life in a beautiful and engaging way.
What Does the Funding Cover?
My budget will cover the following expenses for my first spec commercial:
Location fee $2,625
Editing (including SFX) $500
Crafty (food & drink for cast and crew) $225
Last-minute purchases $270
iFundWomen & Stripe fees $500
What Spec Commercial am I Making?
The spec commercial is for a major cleaning brand. The look and feel of the spot will target millennial homeowners and renters.
Logline: A young couple races to the finish line to cover up the not-so-parent-friendly remnants of a housewarming party.
Have I Directed ANYTHING at all?
I sure did! And it was such a positive experience that helped solidify I should explore directing in a real way. Check out this short video called "Hoops" I made for my blog, MixedKids&Co.
Thank You For Your Support!
Any and all support is greatly appreciated. My goal is be a working commercial director so I can make beautiful ads that are engaging, funny and moving that you won't wanna skip.
The Campaign FAQs
Frequently Asked Questions:
Why do you need crowdfunding money?
As a responsible millennial, I am doing my best not to dip into my savings. Consider this a sound career investment that's not as expensive as film school :)
Am I quitting acting?
People who know me, have seen my acting career grow over the last four years. Acting is still my profession and I love being an artist. This is a new venture that will challenge me artistically in a different way but is not replacing acting.
I genuinely like working on commercial sets and with commercial copy. Sure it's not as meaningful as writing a deep, personal short film but at this time in my life, I am interested in directing in the commercial world. Plus plenty of renowned film directors started out in commercials and music videos. It's a great way to gain experience and make some $$ that can later be used for more artistic projects.