While there has been a 40% drop in sales for hair relaxers from 2008-2015...“studies have found that Black Americans had higher urinary concentrations of parabens, the hormone-disrupting chemicals commonly used as preservatives in personal care products, pharmaceuticals and foods.” ~Huffpost

At our core, we deliver uncompromising results naturally though wild crafted, eco-conscious, cruelty free ingredients. Our line is firmly rooted in mindful beauty rituals, that raise the bar in industry standards and consumer awareness. With laser focus on purity and efficacy, we provide beauty without compromise and without the use of petroleum, parabens, silicones, DEA, PEGS, TEA, sulphates and other harmful carcinogenic ingredients. Skillfully crafted in micro batches, each formula is highly concentrated with restorative fatty acids, phytonutrients, minerals and skin loving ingredients. We bottle all those earth provided goodies up to create an unparalleled synergistic effect that contributes to healthy, glowing skin, to address skincare needs ranging from sensitive and acne prone to anti-aging and hyperpigmentation concerns

  I vividly recall my mommy slipping away. Yes, I said "mommy" for the little girl in me will always miss her deeply. Mid-morning October 10th her body could fight the cancer no more.  As I reflect on that moment in time, I remember feeling alone but more importantly, helpless. It didn't matter how may people or loved ones shared a kind word, they could never understand the gut wrenching pain I felt knowing I could do nothing to save my mother's life. She was dying and I had no choice but to muster the strength to live life without her.

In retrospect, the flood of emotions was all across the spectrum, from sadness to anger to even guilt. Questions swarmed, could I have done more? What could I have done differently? Is there anyone out there who understands? I wished I didn't feel so alone. We sometimes forget how much of an emotional responsibility it is and often feel guilty for needing a break.  The Tita Project was born out of a dire need for those families and individuals who care for their loved ones in need to feel like they are not on this journey alone.  Sadly, we had to put it on hold in 2020.

My mission is to empower women to take control of their health and well-being, reminding them that they are powerful, bold, perfectly imperfect beauties. I seek to enable women to make skincare choices that will help them achieve their personal vision of beauty without sacrificing their inner being.

We have been self-funding since inception, exhausting our retirement and savings to build a legacy that not only inspires but changes lives. 

Now we need your help.

Your contributions will enable us to expand manufacturing and fulfillment, allowing us to be better equipped to launch and sustain growth in retailers like Ulta and Sephora trusted skincare sources for women of color.

Your seed funding will also allow us to create economic growth in our community providing jobs and business building skills.

For me, what's dearest to my heart is that your gifts will allow us to bring The Tita Project back to life so we can help more amazing families like Michell's, our Q4 2019 Tita Project recipient. 

Thank you for taking the time to review our campaign. We appreciate you.