TO BRING FASHION INDUSTRY OPPORTUNITIES TO THE DALLAS MARKET BY WAY OF TWO LINES FROM MARCELLA COLLECTION, A CAREER LINE AND AN ATHLEISURE LINER, PLUS AN AMAZING RUNWAY PLATFORM THAT BENEFITS ALL UP AND COMING DALLAS DESIGNERS. THIS MADE IN TEXAS BRAND IS ABOUT SO MUCH MORE THAN FASHION.
WHO IS MARCELLA JONES-PENN? CAREER
Marcella Jones-Penn is the designer of the women's fashion brand called Marcella Collection which has a Career and Sports (athleisure) line. I have been designing since the age of 12. Having had a family, a career in real estate and other entrepreneurial ventures- now is the time to dive into the career in which I am called and love-- and that fashion.
Aside from being a fashion designer, I also serve as the Executive Producer of the Dallas fashion production called Runway Dallas. With a passion and drive to impact the fashion industry, I have a vision and mission to not simply promote my own brand but the greater reward is in helping others.
In moving to the Dallas, Texas area in 2014 I hit the ground running with the goal of helping other designers like myself to build, promote and market their fashion brands.
"I used to put on talent shows when I was about 11 years old in my garage by gathering all the neighborhood kids and selling tickets to the other neighbors and parents. I started designing when I was 12 years old, entered shows and contests in high school, college and other organizations as well. I have received awards in college and by the City of Buffalo, recognized for my talent and.. Wow... God has been at work in me with this vision for a long time. I have since entered the fashion industry as more than for a hobby or as an observer- but to establish this business and put to work the God-given talent entrusted to me to impact the fashion industry."
WHAT'S MY INSPIRATION?
What I have found over the past few years in doing Runway Dallas, is that my joy and inspiration comes from helping others be their best at whatever they are setting out to do. I have said many times that though I am a designer in these events, most of my time goes into helping the other designers, models, stylists, volunteers, etc. to utilize the platform provided to market themselves and grow their brands.
Also one of my primary inspirations is making sure everything I do is diverse. I love putting people together of different cultures, races, and backgrounds together for a common good. "God has designed and created the human race to be so beautiful, specific and strategic with a wonderful mixture of colors, sizes, hair types, languages, and shapes-- how awesome it is to display this beauty in fashion. It's a driving force that keeps my creative juices flowing."
WHAT ARE THE JOBS & OPPORTUNITIES CREATED?
Recognizing all of the potential and resources in the Dallas market, I aim to provide jobs for people to enter the fashion industry without all the difficulty and tension that has been associated with the industry thus far. I already provide a field of learning to help our volunteers and participants build upon their skills and advance into the industries and marketplace with new experiences, skills and hours of training that they normally would not have had otherwise.
“In our Dallas market we have resources available to us not found in some of the other well-known fashion markets- and I plan to use them. I will use such resources that have opened doors for me, to open doors for others. And in the process - we will all win.”
WHY DO ALL THIS?
My aspiration is to be a source of employment to provide such jobs as mentioned above as well as employing among;
- the large number of local seamstresses that have lost their jobs with the closing of an area manufacturing company, which now produced independent seamstresses- MADE IN TEXAS is the objective
- the fresh out of college people (with passion, excitement and drive) that desire a career in the fashion business and do not have to settle for a job outside of their preference or area of study
- the models, stylists and photographers, etc. that help put together the vision to showcase a collections time and time again
- the many people that inquire for industry positions in marketing, PR, administration, fashion assistants, retail and more
I am requesting these funds to expand and grow the fashion brand and business to help me do this and to propel this vision forward and meet the demand with a fashion forward supply. We will continue to be not just MADE IN TEXAS but a MADE IN THE USA brand providing resources for other companies to utilize as well.
TELL ME MORE ABOUT MARCELLA
As previously mentioned, aside from the Marcella Collection www.MarcellaCo.com brand I am also the Executive Producer and Founder of the Dallas Fashion Production called Runway Dallas www.RunwayDallas.com which not only showcases the Marcella Collection twice a year but also has proved to be a major platform in the Dallas area which showcases other designer brands as well. These brands are local national and international and are sowcased before an audience of fashion industry Buyers, Influencers and multitudes of Media/Press, Bloggers and Consumers.
ABOUT THE MARCELLA COLLECTION BRAND
"You can just imagine 11-year-old Marcella organizing a major fashion event in the backyard on Earl Place in Buffalo, New York. Tickets are On SALE NOW and they are going fast....Yup, that was me."
Being of an entrepreneurial background all of my life, it only makes sense that my brand is for the aspiring career woman to established business woman.
The Marcella Collection is geared toward the career woman whether she is up and coming or a seasoned Executive Professional. The brand is sharp, eye-catching and stunning. Its foundation has classic silhouettes with indications of modern flair in the textures, prints and styling. "I use quality and luxurious fabrics that add a richness and depth to the brand for high-end pose".
I like for the Marcella Collection women to feel like she can do anything and will not be overcome by obstacles but rather use such hurdles to rise above them. My woman is not insecure or timid but she's also not brash and rude. She is confident in her skin whether she is a size 0 or a size 20- she loves who she is and that is displayed outwardly in her apparel.
I also have added handbags to the brand and plan to add more accessories, beauty products and more as the brand grows. As I grow MORE JOBS AND OPPORTUNITIES ARE CREATED. It's ALWAYS about advancing my blessings onto how I can help others.
WHAT ARE YOUR CURRENT PROJECTS?
Currently I am working on the following:
- Boosting my brands' awareness, and I want to get my collection sold in stores.
- Creating a collection for the Fall / Winter 2017 to be displayed in Runway Dallas Season 4 in March 2017
- Planning for Runway Dallas Season 4 which will take place in March 2017- (Checking out venues, reaching out to potential designers for the RWD4 event, confirming dates, etc)
The goal for the brand is to use my talents, resources and abilities to create jobs, positions and opportunities for those looking to enter this industry in a way that's not harsh and difficult. Just like through Runway Dallas, I offer an opportunity for anyone (Designers, Models, Makeup Artists, Hair Stylists, Fashion Stylists, Volunteers and more) looking for them the chance to develop their skills, get exposure and build an audience to help them promote themselves to further growth. The same is true for the Marcella Collection clothing brand. It's a gift, talent and primarily a tool that I use to help people- and you can help me reach that goal.
"Quite frankly, if I were a plumber, I'd be using my plumbing skills, talent, and resources to help others too. So it's not necessarily about what avenue we use-- but the goals is reaching and helping people."
So, the aim for Marcella Collection is to get in major upscale boutiques all over the world by raising the capital to participate in the appropriate trade shows that capture that buying audience. And in turn, I would need the funding to be in a position to handle the influx of orders that will come in. Therefore, leading to having the resources to supply the demand of work needed for seamstresses, assistances, marketing for more promotion and putting people to work to fill such orders, creating a cash flow to repeat the cycle and build the opportunities. To continue further growth means getting more exposure - more sells - more workers needed - and in the near future have an in-house manufacturing company that will also serve as producers of goods for others locally, nationally & internationally, keeping it in Texas and in the USA.
[This will also be a source to provide USA opportunities for our international Designers as well to fill American orders.]
Long-term goals include Marcella Collection flagship in Dallas and stores nationally and internationally placed. Primarily, job opportunities made available nationally and internationally. As well as mentoring prospects toward integrity in business practices.
Regarding Runway Dallas, the goal is for further upward growth and will continue to be a growing major platform to showcase talents, skills development, and brand growth. The goal for Runway Dallas is to become a traveling production, just a Fashion Week, and become Runway New York, Runway London, Runway LA. And there are also plan to bring forth a Runway Dallas Modeling Agency.
Such opportunities made available include, but are not limited to:
- Fashion Stylists
- Marketing & Public Relation Reps
- Media Rep
- Production Crew
- Logistics & Operations
- and more
Marcella Collection and Runway Dallas are not "fly-by-night" brands, but just like it's roots- the aim is to be classic and essential, because it never fades in style because of it's timeless approach to the fashion business and the supplying of a fashionable demand.
EXACT USE OF FUNDS AS I REACH MY $25,000 GOAL
- $3000 Produce samples for upcoming collection
- $5000 Participate in the qualified tradeshows and events to show my brand to the appropriate buyers for major store and boutiques
- $2000 Proper marketing for the brand
- $15,000 Run of production on the collection to fill store orders
EXACT USE OF FLEXIBLE FUNDING GOALS:
$5,000- Exhibit in a local Apparel Trade show to gain maximum exposure for the brand to gain orders to fill; purchase the textiles produce samples and to fill orders
$10,000- Exhibit in local Apparel Trade show to gain maximum exposure for the brand to gain orders to fill; Increase marketing on other platforms to gain corporate interest; hire staffer by outsourcing the manufacturing to help fill the orders which will in-turn free me up to do more direct marketing to local high-end boutiques and fashion buyers to bring in more business; purchase the textiles produce samples and to fill orders
$15,000- Exhibit in more than one Apparel Trade show to gain maximum exposure for the brand to gain orders to fill- local and in Las Vegas; Increase marketing on other platforms to gain corporate interest; hire staffer by outsourcing the manufacturing to help fill the orders which will in-turn free me up to do more direct marketing to local high-end boutiques and fashion buyers to bring in more business; purchase the textiles produce samples and to fill orders
$20,000- Exhibit in more than one Apparel Trade show to gain maximum exposure for the brand to gain orders to fill- locally in Dallas and in Las Vegas; Increase marketing on other platforms to gain corporate interest; hire staffer by outsourcing the manufacturing to help fill the orders which will in-turn free me up to do more direct marketing to local high-end boutiques and fashion buyers to bring in more business; purchase the textiles produce samples and to fill orders
[Please note that should there be any adjustments in costs, all backers will be notified as to the use of funds.]
Your participation in helping me raise these funds will be instrumental in not only helping a brand to get the proper launch but to also impact the fashion industry in a way that not only helps an individual but a community and world as well.
Please note that because of your support you too will be blessed.
"I will bless those who bless you" - Genesis 12:3 NKJV
Marcella's business are actually two-fold as serve a somewhat of a Fashion Management Company.
Marcella Collection is the fashion brand that's for the career women. I have two lines under this brand- the career line and the sports line. All designed and styled for the same women whether she's in the office or on the go.
The other business under this model of Fashion Management is the fashion production platform called Runway Dallas. Runway Dallas was created not only showcases the Marcella Collection twice a year but also has proved to be a major platform in the Dallas area which showcases other designer brands as well. These brands are from designers that are local, national and international and are showcased before an audience of fashion industry Buyers, Influencers, and multitudes of Media/Press, Bloggers and Consumers.
REWARDS EYE VIEW
Marcella Collection Charm
Marcella Collection Make-Up Bag (Special Color/Pattern will be selected exclusively for campaign backers)
Marcella Collection Handbag (Being Specially Prepared Just For You)