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LUCIA DIAZ

Celebrating Latina Success With Art & Representation– Hecho Con Amor

$6,679
pledged of$8,260 goal
24
19Days Left
Fund it
Campaign Ends on July 15, 2022

Project Description

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My name is Sandra Lucia Diaz and I am the founder and lead Illustrator of LUCIA DIAZ, a Latina stationery brand that empowers the community by creating artwork that celebrates Every Latina.

 

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Stationary is a  $5.9 billion dollar industry and there is effectivily no represntation for Latinas.

When I go to big box stores, I spend hours looking for the perfect gifts for my loved ones that represent Latinx culture authentically. Store after store. Occassion after ocassion.

But I usually leave often left the store frustrated and empty-handed, frustrated, and feeling unseen.

When a few of my primas graduated a few years, I was heartbroken that I couldn’t find a graduation card with art that looked like them.

Latinas come in every shade, hair type, shape, and color. And there's no representation of us in the stationery industry.

This is why I launched LUCIAS DIAZ's the Latina Graduation Card collection. 

 

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My designs are created with the goal of providing cultural representation and pride so that mujeres poderosas can see themselves represented in the world. Over the last months, I have been working with my all-Latina team to produce a website where you can find the perfect unique gifts for your amigas.

I am now raising funds to relaunch the LUCIA DIAZ Website on Shopify to better serve my clients and launch new collections. I will also be giving 10% of proceeds back to organizations that are already doing the work of empowering Latinas, like Step Up Foundation and United We Dream.

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Meet Sandra Diaz–Founder, Artist, Proud Colombiana 

“Every Latina Deserves To Be Celebrated”

Hola amiga, I’m Sandra Diaz, founder of Lucia Diaz.  As a first-generation Colombian-American, I want nothing more than for women of color, girls growing up as first-generation Americans, and all women smashing their goals, to feel like they matter. Like their accomplishments matter.

Before launching Lucia Diaz. (previously Fearless Yaya) I would go to big box stores and spend hours looking for the perfect gifts for my loved ones that represents our Latinx culture authentically. I often left the store frustrated and empty-handed. But when a few of my first-generation college student primas graduated, I was heartbroken that I couldn’t truly celebrate with cards that looked like them (Latinas come in every shade, hair type, shape, and color). This special moment came and went without the chance to give them a personalized gift like I wanted.

That was the moment I knew I had to do something about it. And that year, I launched the Graduation Card collection. With this collection, anyone could completely personalize each card, from the hair color to the hair texture so they would have something special to share with their friends and family.

My desire is to share in the excitement beaming from your loved one’s face when they open their gift or card! Whether it’s a beautiful, one-of-a-kind art print, a card that celebrates their amazing accomplishments, or home decor that makes their space feel even more warm and cozy– we deliver high-quality, thoughtful, and personalized Latinx-inspired gifts hecho con tanto amor. Thanks for being a part of this dream, hermana!

Con Amor,  Sandra Diaz

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Let's unapologetically I celebrate graduations, milestones, and holidays with high-quality art prints, one-of-a-kind greeting cards, and stationery. Latinas deserve to take up space in industries where they’re often misrepresented or left out altogether.

 

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Thank you for supporting my campaign and please share the link with your amigas and allies. Mil Gracias!

 

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If you have any questions please reach out to <luciadiazsandra@gmail.com> or on Instagram @fearlessyaya.

Graduation collection available at http://www.fearlessyaya.com/

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Updates

The Campaign FAQs

Frequently Asked Questions:

Thank you for supporting my business I really apperciate you and if you have any questions please - email me at (holafearlessyaya@gmail.com)

Sincerely, Sandra Lucia Diaz

 

 

06/17/2022
Monetary Contribution
$100
Justin Kase
06/17/2022
Latinx Playlist + Latina Wallpapers
$26
Justin Kase
06/17/2022
Instagram Shout-Out + Resource Sheet
$42
06/16/2022
Art Print Bundle + Stickers
$62
David Del Campo
06/16/2022
Monetary Contribution
$50
Ty
06/16/2022
Sticker Bundle
$32
Lisandra Tonkin
06/16/2022
Monetary Contribution
$100
Patricia Sepulveda
06/15/2022
Monetary Contribution
$50
Christina Hoang
06/14/2022
Monetary Contribution
$100
Nastasia Elise Tebeck
06/14/2022
Monetary Contribution
$250
Monetary Contribution

Just Because I Care

Mil Gracias for your contribution every little bit adds up to our goal and the vision of making stationary more inclusive for Latinas.

12 Supporters
Select this reward
26.00 USD
Latinx Playlist + Latina Wallpapers

This reward includes:

  • Mega  Spotify playlist filled with Latinx trailblazers like Goyo, Bad Bunny, and Selenas perfect for the gym, work, or your next event.
  • Anything for Selenas Wallpaper Bundle of 4 beautiful  Illustrations.
39 Left
1 Supporter
Select this reward
32.00 USD
Sticker Bundle

This reward includes:

  • I will be releasing exclusive stickers of 3 sticker bundles that can be Frida Kalo, AOC, Selena, or Justice Sotomayor.  
27 Left
3 Supporters
Select this reward
42.00 USD
Instagram Shout-Out + Resource Sheet

This reward includes:

  • One Instagram story on @fearlessyaya (9K) where you feature your business or Shout-Out your favorite Latina Owned Business. 
  • Resource Sheet for Creatives includes:
  • List Latinx Podcast List 
  • Grant Resources                               
  • Must Subscribe Newsletters 
  • Latina Authors & Busines Book List 
  • Creative App List
35 Left
5 Supporters
Select this reward
46.00 USD
Mini Art Print Bundle + Latina Stickers

This reward includes:

  • (2) 5”x7” Art Prints High Fashion Illustration prints
  • Mystery stickers can be Frida Kalo, AOC, Selena, or Justice Sotomayor.
29 Left
1 Supporter
Select this reward
62.00 USD
Art Print Bundle + Stickers

This reward includes:

  • This IFW Exclusive Bundle includes Art Print 8.5 x 11"
  • (1) 2" Vinyl Sticker, and Mini 1" Vinyl Sticker!
28 Left
2 Supporters
Select this reward
126.00 USD
Twitter Space Host

I will host (1) Twitter Space for (1) hour to cultivate your your audience, discuss your business or project.  my twitter handle is @holaluciadiaz

20 Left
0 Supporters
Select this reward
226.00 USD
1:1 Business Coach Meeting
  • 1:1 Business Coach Meeting (Ask me Anything) (1 hour)
  • For New or Established Creative Founders
  • Finding Grants and finding your "Why" you are in business
  • Any questions you have about the behind-the-scenes of my business. 
10 Left
0 Supporters
Select this reward
926.00 USD
Commission Illustration Canvas

This reward includes:

  • Original Illustration of a loved one (or two) or subject of your choice, hand-illustrated and printed on 20”x 24” Gallery Wrapped Canvas. 
  • This IFW Exclusive Bundle includes a Selena Art Print 8.5 x 11"
  • (1) 2" Vinyl Sticker, and Mini 1" Vinyl Sticker!
10 Left
0 Supporters
Select this reward
4,000.00 USD
Empowering Creative Colombian Retreat

This reward includes:

  • Empowering Mujeres Colombia Retreat
  • Percentage proceeds will go to the Colombian Orphanage that we will visit.
  • 5 Day and 4 Night retreat to Medellin Colombia
  • Hotel accommodations                   
  • Transportation to and from the airport
  • Meals except where noted.

Not Included:

  • Airfare in and out of the country  
  • Mandatory Travel Insurance
  • Alcohol except where noted
  • Tips for localhost & photographer
4 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

Mil Gracias for your contribution every little bit adds up to our goal and the vision of making stationary more inclusive for Latinas.

12 Supporters
Select this reward
26.00 USD
Latinx Playlist + Latina Wallpapers

This reward includes:

  • Mega  Spotify playlist filled with Latinx trailblazers like Goyo, Bad Bunny, and Selenas perfect for the gym, work, or your next event.
  • Anything for Selenas Wallpaper Bundle of 4 beautiful  Illustrations.
39 Left
1 Supporter
Select this reward
32.00 USD
Sticker Bundle

This reward includes:

  • I will be releasing exclusive stickers of 3 sticker bundles that can be Frida Kalo, AOC, Selena, or Justice Sotomayor.  
27 Left
3 Supporters
Select this reward
42.00 USD
Instagram Shout-Out + Resource Sheet

This reward includes:

  • One Instagram story on @fearlessyaya (9K) where you feature your business or Shout-Out your favorite Latina Owned Business. 
  • Resource Sheet for Creatives includes:
  • List Latinx Podcast List 
  • Grant Resources                               
  • Must Subscribe Newsletters 
  • Latina Authors & Busines Book List 
  • Creative App List
35 Left
5 Supporters
Select this reward
46.00 USD
Mini Art Print Bundle + Latina Stickers

This reward includes:

  • (2) 5”x7” Art Prints High Fashion Illustration prints
  • Mystery stickers can be Frida Kalo, AOC, Selena, or Justice Sotomayor.
29 Left
1 Supporter
Select this reward
62.00 USD
Art Print Bundle + Stickers

This reward includes:

  • This IFW Exclusive Bundle includes Art Print 8.5 x 11"
  • (1) 2" Vinyl Sticker, and Mini 1" Vinyl Sticker!
28 Left
2 Supporters
Select this reward
126.00 USD
Twitter Space Host

I will host (1) Twitter Space for (1) hour to cultivate your your audience, discuss your business or project.  my twitter handle is @holaluciadiaz

20 Left
0 Supporters
Select this reward
226.00 USD
1:1 Business Coach Meeting
  • 1:1 Business Coach Meeting (Ask me Anything) (1 hour)
  • For New or Established Creative Founders
  • Finding Grants and finding your "Why" you are in business
  • Any questions you have about the behind-the-scenes of my business. 
10 Left
0 Supporters
Select this reward
926.00 USD
Commission Illustration Canvas

This reward includes:

  • Original Illustration of a loved one (or two) or subject of your choice, hand-illustrated and printed on 20”x 24” Gallery Wrapped Canvas. 
  • This IFW Exclusive Bundle includes a Selena Art Print 8.5 x 11"
  • (1) 2" Vinyl Sticker, and Mini 1" Vinyl Sticker!
10 Left
0 Supporters
Select this reward
4,000.00 USD
Empowering Creative Colombian Retreat

This reward includes:

  • Empowering Mujeres Colombia Retreat
  • Percentage proceeds will go to the Colombian Orphanage that we will visit.
  • 5 Day and 4 Night retreat to Medellin Colombia
  • Hotel accommodations                   
  • Transportation to and from the airport
  • Meals except where noted.

Not Included:

  • Airfare in and out of the country  
  • Mandatory Travel Insurance
  • Alcohol except where noted
  • Tips for localhost & photographer
4 Left
0 Supporters
Select this reward