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Locatora Productions

A Latina-led Multimedia Production company archiving the brilliance and legacies of Women of Color.

$15,655
pledged of$100,000 goal
195
0Days Left

Project Description

WHO WE ARE

We are Diosa and Mala, the founders and co-hosts of Locatora Radio.  Locatora Radio is an independent podcast based out of Los Angeles that blends humor,  social analysis, and interviews to engage listeners in nuanced discussions about feminism, sexual wellness, pop culture, and entertainment for a dedicated and highly engaged Latinx audience. We are thrilled to announce our #90Daysto100k Campaign and the official launch of Locatora Productions - our very own Podcast Production House! Thank you for your support!

 

 

 

 

 

 

 

 

 

WHAT WE'VE DONE

Founded in 2016, Locatora Radio has grown into a loved and respected brand, delivering quality audio and visual art to their fans without the help of investors or podcast networks.  After 4 years of indie podcasting, Locatora is ready to formally launch our production house - Locatora Productions! With this new venture, we will continue to celebrate the brilliance of women of color with podcasts, short films, webinars and live events. Help us to bring you the media you love most with a donation to our campaign!

SINCE 2016 LOCATORA RADIO HAS...

  • Produced over 100 podcast episodes
  • Raked in 800,000 All Time Podcast Listens
  • Interviewed creatives and community leaders 
  • From Maria Hinojosa and Yesika Salgado, to Julissa Calderon and Jackie Cruz, we have interviewed and collaborated with many inspiring women of color.
  • Featured in the LA Times, Forbes, LA magazine, Oprah Magazine and more!
  • Delivered Keynote addresses and workshops at Stanford University, Williams College, UC Davis, Northwestern University, Texas Lutheran University, and many more campuses across the U.S. 
  • Partnered with the LA Public Library to teach FREE podcasting workshops and podcasting webinars for the community.
  • Launched Locatora Radio brand merchandise.
  • Wrote, produced, and starred in Locatora Short Films and Visuals. 
  • Presented at the 2019 Werk It! Women's Podcast Festival in Los Angeles.
  • 2019 Tesla Award Nominees for Breakout Creators of the Year.
  • Sold ad space on Locatora Radio podcast audio, establishing the podcast as a viable business.
  • Ad Partners include Planned Parenthood, Quip, Raycon, Care of,  and more

THE LOCATORA METHOD

 

As a completely self-funded indie podcast, we built our show with no investors or seed money, and only in the past year have we begun to sell ad space on our podcast. Like many indie creatives, we know what we're capable of -- now imagine what we can do with the right resources? Help us to cover the start up costs associated with launching a production company, so we can continue to create the content you love, and produce new high quality podcasts and audio art for our audiences.

THE LOCATORA IMPACT

Our community of listeners, followers, and fans consistently share their love and appreciation for Locatora Radio - allowing us to grow substantially over the past four years without investors, funders, or formal network support.

 

 

 

 

 

 

 

 

 

LOCATORA VS. THE INDUSTRY

There are some major problems in the notoriously inaccessible podcasting industry. As Latina creators, we have some of the solutions.

Locatora has set itself apart from other podcasts by directly catering to the interests of our listeners- who are largely Latinx and underserved by a predominantly white, predominantly male podcast industry which still doesn’t recognize the power and reach of Latinx listenership. Although we are a boutique podcast, we have amassed 800,000 organic podcast listens without ever paying for a Locatora commercial or ad. We have built a value driven show and place ads on our show at a much higher rate than other industry podcasts with larger platforms because our content is in high demand. As Locatora grows, so do the number of Latinx podcast listeners in the US and beyond.

According to The Latino Podcast Listener Report from Edison Research - 80% of Latinx podcast listeners say they are listening to podcasts more now than compared to one year ago.  On average, the U.S. total population spends 3 hr 50 min listening to audio, while on average, U.S. Latinos spend 4 hr 34 min per day listening to audio. Based on available data for Latinx podcast listeners - it is not only smart to create shows with Latinx audiences in mind, but it is also wise to invest in Latinx talent with a demonstrated track record of doing just that.

We believe that the future of podcasting will depend on the cultivation of indie talent, like us! 

 

 

 

 

 

 

THE LOCATORA LISTENERSHIP

Our dedicated listeners are predominantly young and Latinx, demonstrating that Latinx audiences not only love listening to podcasts, but crave media created by Latinx creatives which center the topics and stories that our communities want to hear about.

 

 

 

 

 

 

 

 

LOCATORA PRODUCTIONS

#90DAYSTO100K - WHERE YOUR FUNDING IS GOING

Your donation will help us raise the funds necessary to pay our team, ourselves, and all the steep costs associated with starting a business.

 

 

 

 

 

MEET TEAM LOCATORA

Since 2016 we've worked with a team of talented creatives to bring Locatora Radio to life. Your donations to our Locatora Productions #90DAYSTO100K Campaign will allow us to continue to pay our team of web designers, graphic designers, photographers, and audio editors, most of whom are also women and queer people of color. 

 

Thank you for believing in Locatora Radio and Locatora Productions! 

 

 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

What is Locatora Radio?

Locatora Radio is an independent podcast based out of Los Angeles that blends humor,  social analysis, and interviews to engage listeners in nuanced discussions about feminism, sexual wellness, pop culture, and entertainment for a dedicated and highly engaged Latinx audience.

Who is Mala Munoz?

Mala Muñoz is a writer, podcaster, and comedian from Los Angeles, CA. One half of Locatora Radio, Mala is dedicated to work grounded in survivorship, history, and humor. A 3rd generation Chicana, Mala graduated from Tufts University with a B.A. in American Studies in 2014, and worked as a rape-crisis counselor advocate and sex educator for several years before diving full time into media work. Mala's writing has been published in VIBE, Everyday Feminism, Prism/The Daily Kos, and Bitch Media. When she's not writing or podcasting with Locatora Radio, Mala can be found roller-skating all over LA, or going on a walk with her little dog Papas.

Who is Diosa Femme?

Diosa is a first-generation Peruvian-Mexican born and raised in Los Angeles, Ca. She is the co-founder, producer, and host of Locatora Radio. Diosa graduated from UC Santa Barbara in 2015 with a Bachelor of Arts in Literature & Creative Writing. She currently works in the Assisted Living field, managing services for Individuals with Developmental Disabilities. Diosa is also a freelance writer and has written for Remezcla, Fierce by Mitu, and Hip Latina. Her writing is focused on sexual health & wellness, radical self-care, and feminism.

Why should I donate?

For the past 4 years, we have been producing and self-funding our podcast and content. We would use your donation to fund the creation of Locatora Productions. Not to mention that there are not a lot of Latina-led production houses! 

Who have you collaborated with?

We have collaborated with many other creators, artists, business professionals, politicians, activists and many other women and queer people of color, including:

  • Yesika Salgado
  • Maria Hinojosa
  • Julissa Calderon
  • Zoe Saldana
  • Councilmember Nury Martinez
  • Julio Salgado
  • Kali Fajardo Alstine
  • Jackie Cruz
  • Marvin Lemus & Linda Yvette Chavez
  • Thea Monyee
  • And more!

Please check out past episodes of our podcast to catch more of the amazing interviews and collaborations we have done over the years!

What are your estimated production costs?

Our monthly production costs average at about $10k. Between paying for legal fees, our podcast setup, our Locatora team, hosting a podcast can be expensive! We hope to continue to grow and can only do so with your support!

Who is on your team?

Locatora boasts an all WoC dream team! Team Locatora includes Jordan Kauwling (Audio Editor), Micah Amaru (Graphic Designer), Mariana Martinez (Web Designer), and Jessica Magaña (Photographer/Videographer). Mala and Diosa, the Founders, Executive Produce and Host Locatora Radio. 

When will my merch arrive arrive? 

Merch will be sent out 2 weeks after your donation. 

When can I schedule my consult with Locatora Radio?

A member from our team will contact you to schedule a 1:1 consultation after your donation. 

 

 

Ruby Mora
07/22/2021
Monetary Contribution
$10
07/22/2021
SIMPly A Fan
$150
Jocelyn
07/22/2021
SIMPly A Fan
$150
Karen Gutierrez
07/22/2021
Monetary Contribution
$5
Judith
07/20/2021
The Comadre
$75
Pilar Almanza
07/20/2021
The Book Lover II
$300
Sundae Blues
07/13/2021
The Supporter II
$200
Zaira Gomez
07/09/2021
Monetary Contribution
$10
Peter Barbosa
07/08/2021
The Art Lover
$500
Angela French-Mack
07/03/2021
SIMPly A Fan
$150
Monetary Contribution

Just Because I Care

54 Supporters
Select this reward
75.00 USD
The Comadre
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat 

*Please include your shipping address at checkout so we can mail your Locatora merch!

52 Supporters
Select this reward
100.00 USD
The Podcast Newbie
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Intro to Podcasting - Online Course.  Recording will be available after the course is completed. 
3 Supporters
Select this reward
150.00 USD
SIMPly A Fan
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio

*Please include your shipping address at checkout so we can mail your Locatora merch!

31 Supporters
Select this reward
200.00 USD
The Supporter
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Limited Edition Merch Bundle from The Unapologetic Street Series, an art campaign created by Johanna Toruño, a Salvadoran born & New York based community taught visual artist.

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Supporter
None available
200.00 USD
The Supporter II
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Monetization strategy session with Joy Valerie Carrera, money and tech expert and host of the podcast Basic Brown Nerds.

*Please include your shipping address at checkout so we can mail your Locatora merch!

3 Supporters
None available
300.00 USD
The Book Lover
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Signed Copy of Sabrina & Corina by Kali Fajardo-Anstine, a Chicana author from Denver, CO whose debut short story collection was named a National Book Award Finalist. 

*Please include your shipping address at checkout so we can mail your Locatora merch!

3 Left
0 Supporters
Select this reward
300.00 USD
The Book Lover II
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Signed Copy of Once I Was You by Maria Hinojosa, the Anchor and Executive Producer of the Peabody Award-winning show Latino USA, distributed by PRX, as well as Co-Host of In The Thick, Futuro Media’s award-winning political podcast

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Left
2 Supporters
Select this reward
500.00 USD
The Art Lover
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Limited Edition Skate Deck from The Unapologetic Street Series. 
1 Supporter
None available
500.00 USD
The Sweetheart
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Birth Chart Reading with Yakari Gabriel, an Afro-Latina astrologer and published author. 

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Supporter
None available
800.00 USD
The Art Fanatic
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Original Art Piece by Julio Salgado, a Latinx artist and activist from Long Beach, CA who creates art pieces to empower the queer and undocumented communities.

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Left
0 Supporters
Select this reward
2,000.00 USD
The Indie Darling
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour consult with Locatora Radio
  • Ad placement on Locatora Radio Podcast

*Please include your shipping address at checkout so we can mail your Locatora merch!

0 Supporters
Select this reward
5,000.00 USD
The Podcast Host
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • We will be your podcast coaches and assist you in launching your podcast. We will also produce your first two episodes.

*Please include your shipping address at checkout so we can mail your Locatora merch!

5 Left
0 Supporters
Select this reward
10,000.00 USD
The Investor
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Six 90-second ads on Locatora Radio Podcast 
  • We'll add your company logo to our website for 60 days.

*Please include your shipping address at checkout so we can mail your Locatora merch!

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

54 Supporters
Select this reward
75.00 USD
The Comadre
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat 

*Please include your shipping address at checkout so we can mail your Locatora merch!

52 Supporters
Select this reward
100.00 USD
The Podcast Newbie
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Intro to Podcasting - Online Course.  Recording will be available after the course is completed. 
3 Supporters
Select this reward
150.00 USD
SIMPly A Fan
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio

*Please include your shipping address at checkout so we can mail your Locatora merch!

31 Supporters
Select this reward
200.00 USD
The Supporter
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Limited Edition Merch Bundle from The Unapologetic Street Series, an art campaign created by Johanna Toruño, a Salvadoran born & New York based community taught visual artist.

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Supporter
None available
200.00 USD
The Supporter II
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Monetization strategy session with Joy Valerie Carrera, money and tech expert and host of the podcast Basic Brown Nerds.

*Please include your shipping address at checkout so we can mail your Locatora merch!

3 Supporters
None available
300.00 USD
The Book Lover
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Signed Copy of Sabrina & Corina by Kali Fajardo-Anstine, a Chicana author from Denver, CO whose debut short story collection was named a National Book Award Finalist. 

*Please include your shipping address at checkout so we can mail your Locatora merch!

3 Left
0 Supporters
Select this reward
300.00 USD
The Book Lover II
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Signed Copy of Once I Was You by Maria Hinojosa, the Anchor and Executive Producer of the Peabody Award-winning show Latino USA, distributed by PRX, as well as Co-Host of In The Thick, Futuro Media’s award-winning political podcast

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Left
2 Supporters
Select this reward
500.00 USD
The Art Lover
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • One hour long consult with Locatora Radio
  • Limited Edition Skate Deck from The Unapologetic Street Series. 
1 Supporter
None available
500.00 USD
The Sweetheart
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Birth Chart Reading with Yakari Gabriel, an Afro-Latina astrologer and published author. 

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Supporter
None available
800.00 USD
The Art Fanatic
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Original Art Piece by Julio Salgado, a Latinx artist and activist from Long Beach, CA who creates art pieces to empower the queer and undocumented communities.

*Please include your shipping address at checkout so we can mail your Locatora merch!

1 Left
0 Supporters
Select this reward
2,000.00 USD
The Indie Darling
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour consult with Locatora Radio
  • Ad placement on Locatora Radio Podcast

*Please include your shipping address at checkout so we can mail your Locatora merch!

0 Supporters
Select this reward
5,000.00 USD
The Podcast Host
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • We will be your podcast coaches and assist you in launching your podcast. We will also produce your first two episodes.

*Please include your shipping address at checkout so we can mail your Locatora merch!

5 Left
0 Supporters
Select this reward
10,000.00 USD
The Investor
  • Thank You Postcard 
  • Locatora Radio Sticker
  • Newsletter Shout-Out
  • Locatora Papi Hat
  • One hour long consult with Locatora Radio
  • Six 90-second ads on Locatora Radio Podcast 
  • We'll add your company logo to our website for 60 days.

*Please include your shipping address at checkout so we can mail your Locatora merch!

0 Supporters
Select this reward