LNO STUDIO: A size-inclusive, made to measure womenswear brand
Project Description
UPDATE: We extended our campaign so we can reach our goal & offer more pant customization options when we launch!
The current shopping experience for women's clothes is less than ideal.
It involves tons of hours of research before you even order anything. Once you finally decide what to order, you won't know what fits until you try it on.
And let’s face it...most of the time you end up returning everything anyways.
You’ve got a life to live and don’t have time for that process.
Plus you deserve better!
Not just a better shopping experience, but also better materials and better fit.
LNO STUDIO takes the guesswork out of shopping by creating pants that fit your measurements. We customize our designs to your unique size, shape and stature.
We make it possible to create your very own custom pants in less than 30 minutes all while in the comfort of your own home.
Size Options: 0-26
Available Rise Options: High, Mid and Low
Length Options: Cropped, Ankle and Full Length
Color Options: Black, Navy, Tan and Burgundy.
Customization options: Belt loops, Front pocket styles, and Back pocket styles
Design Details: Tapered leg shape.
Size Options: 0-26
Available Rise Options: High, Mid and Low
Length Options: Cropped, Ankle and Full Length
Color Options: Black, Navy, Tan and Burgundy
Customization options: Belt loops, Front pocket styles, and Back pocket styles
Design Details: Straight leg shape with subtle kick flare.
Nothing is Off Limits
Ever scrolled through Instagram and seen a model wearing pants you love, and thought to yourself that’ll never be me. We’re here to change that! We believe that elevated fashion and design shouldn’t be reserved for a specific body type.
Equality
We don’t charge more based on the size that you wear. Our Slim and Straight Leg Trousers are $225 for all.
Self Expression
We’re all about modern, minimal designs because they give you a blank canvas to work with. Since fashion is an incredible way for all of us to showcase our individuality, we can't wait to see how you'll style them!
Andrea (@andreakcastillo) wears the LNO STUDIO Slim Leg Pant in Black. For reference, she typically wears a Size 4.
Alex (@chubbystruggles) wears the LNO STUDIO Slim Leg Pant in Navy. For reference, she typically wears a Size 24 or 26.
Quality over Quantity
We like to borrow from the boys because who says they get to have all the quality clothes and materials?
Our early product testers made us realize how tough it is to find women’s pants made with wool. We decided women deserve this option too!
So our trousers will be made from a lightweight wool and polyester fabric with a touch of spandex that’s perfect for all seasons.
We love wool is because it's so resilient! The fibers that snap back into their original shape after wearing and washing. Not to mention it’s naturally wrinkle and stain resistant as well as moisture wicking! You live a fast paced life and need clothes that can keep up with you.
As a fashion blogger for over four years, I've tried out what feels like every brand under the sun. While I've learned which brands generally work for me, I still find shopping for clothes a struggle since I’m petite and curvy. It seems like every pair of pants I try on is too long and the waistband gaps in the back. Needless to say I kind of hate shopping, which is ironic because I love fashion!
Finally, I decided that enough is enough and that it was time to create a brand where I can always find pants that fit me without needing to wear a belt!
Not only is LNO STUDIO dedicated to creating clothes that actually fit, we’re also on a mission to empower women to love their bodies. Whenever I went shopping as a teenager and college student, I often felt bad about my body when clothes I liked didn’t fit me. Naively, I blamed myself for the clothes not fitting when I was not the one at fault. After learning more about the fit and sizing process brands use to create clothes, I realized that nothing is wrong with my body. It is the fashion industry that has failed to offer consumers better options. I now know that I deserve better!
Furthermore, we want to change the shopping experience for women, but we can’t do it alone.
Your stories, frustrations and feedback are the foundation of this brand and will continue to be. Our inbox and DMs are always open so we hope you’ll share what’s on your mind with us.
Together we’ll make the fashion industry a more positive and inclusive space!
One of the most fun parts of creating this campaign was working with Kathleen Caulderwood, Remy Fink and Anastasia Wayhuni on filming the video and then watching Miguel Gonzalez bring all the footage to life with his amazing editing skills. Also special thanks to Mary Reed for letting me film at her apartment over the course of multiple weekends!
Additionally thanks goes to Katie Lazell-Fairman, Andrea Castillo, Taelor Pawnell and Shabrina Koeswologito who were models for the video!
On the design side, I wanted to thank Emily Waters who selflessly gave her time and helped me define the aesthetic and essence of the brand. Her coaching undoubtedly made LNO come to life!
Finally thank you to Tracey Johnson for bringing this brand to life through her incredible graphic design skills!
LNO stands for Like No Other. Every woman has a unique shape and stature, that’s just her/their own. No one else is just like her/them.
While the fashion industry tries to force the ideal body image upon us and attempts to fit us all by just using the average. We are anything but average.
So why should our clothes be?
At the end of the day, we deserve to have clothes that truly fit us. Every curve. Every angle.
Studio. With us, you’ll have the opportunity to create. You’ll be able to customize elements of your pants so that they are uniquely your own. We want your clothes to be a reflection of your own personal style. We invite you to join our community of one of a kind women.
Updates
The Project FAQs
REWARDS
When will I get my thank you note ($10 contribution reward)?
At the conclusion of the campaign, our team will reach out via email to get the address where we should send the card. Thank you notes will be completed and mailed by the end of December 2019.
When will I get to use my shopping buddy reward ($20 contribution reward)?
This reward is eligible for use immediately after purchase. The reward redeemer and Kristin must agree on a date and time that works for both of them. Generally speaking Kristin is available on Saturdays as well Monday, Tuesday and Thursday evenings. The virtual shopping buddy session is limited to 1 hour. Please note that Kristin will be your virtual shopping buddy over text message. This is not an in person meeting. All shopping questions will only be answered for a 1 hour period.
When will I get my shout out ($25 contribution reward)?
We will shout our your name in our November email newsletter, which will be sent around mid November.
When will I get my LNO STUDIO swag ($25 contribution reward)?
At the conclusion of the campaign, our team will reach out via email to get the address where we should send your swag. All packages will be sent via USPS. We estimate that swag will be sent in the month of December 2019 or January 2020 as we will be having the stickers printed and measuring tapes made during the month of November.
What is the size of the LNO STUDIO sticker?
The sticker is 4’’ x 4’’.
What will the LNO STUDIO sticker look like?
When will the AMA sessions(s) be held ($45 contribution reward)?
The sessions will be scheduled based on the day that works best for the most participants.
How will the AMA session work ($45 contribution reward)?
The AMA session will be held on a Zoom call. All participants will be sent an email and calendar invite prior to the session, which will contain the link for the Zoom call. Additionally, participants will have the opportunity to submit questions prior to the session, to the following email address: info@lnostudio.com.
During the session, Kristin will give a quick 10-minute overview of her background and career. After the overview is completed, Kristin will answer the questions that were submitted via email.
When will I get my LNO STUDIO Tote Bag ($50, $90, $200, $450 and $600 contribution reward)?
At the conclusion of the campaign, our team will reach out via email to get the address where we should send your Tote Bag and Swag. All packages will be sent via USPS.
We estimate that tote bags will be sent in the month of January 2020 or February 2020. Once we know the final count of tote bags we need printed for all the rewards, receiving the bags takes about 1 month from the time of order placement. Then we will need another month for screen printing the bags. Once the bags are screen printed we will mail it to you.
For tote bag reward purchasers, we will send your swag (sticker and measuring tape) at the same time as your tote bag.
What kind of tote bag is it?
Our tote bag comes from Enviro-Tote. The body is made of cotton and the handle is made of spun poly. Dimension are 18’’ x 14.5’’ x 3’’. The body is white and the screen printed text will be grey.
When will I get my LNO STUDIO 20% Off reward ($90 contribution reward)?
At the conclusion of the campaign, we will email you a promotion code that can only be used one time on our website (www.lnostudio.com). Once we complete the product development process for our Straight Leg and Slim Leg Pants, we’ll open our website so we can start taking orders. When our website is live and you’re ready to purchase, all you have to do is apply the promotion code at checkout for your 20% Off discount to be applied. Please note, you'll be responsible for the cost of shipping and sales tax.
When will I get my free first purchase at LNO STUDIO ($200 contribution reward)?
At the conclusion of the campaign, we will email you a promotion code that can only be used one time on our website (www.lnostudio.com). Once we complete the product development process for our Straight Leg and Slim Leg Pants, we’ll open our website so we can start taking orders. When our website is live and you’re ready to purchase, all you have to do is apply the promotion code at checkout and your pants will be free of charge. Please note, you'll be responsible for the cost of shipping and sales tax.
What does being a product tester mean ($300 contribution reward)?
As our company develops new styles and products, we test out all of our designs on product testers first. Our goal is to make sure the fit and style resonates with our customers.
As a product tester, you’ll get to try out our suits before they ever launch to the public. We’ll ask you for your honest feedback on the fit of all the garments you try out.
If you select the product tester reward, you will be required to provide us with accurate body measurements as well as front, back and side images of yourself. We respect your privacy and will treat your data with the utmost care.
If you’re based in the NYC area, this process can be completed in person. However, if you’re located outside of New York, these sessions will be conducted virtually.
Please note, we cannot guarantee the total number of garments and styles you will get to try as a product tester.
Want to know that some of our future development styles will be ($300 contribution reward)?
After we launch our pants, we plan to develop suits because we’ve heard this can be difficult category to shop for. Additionally, it's a great investment pieces to keep in your wardrobe for years to come.
How long will I get to be a product tester?
Participants who select this reward will be a product tester for a duration of two years. The time requirement will fluctuate from month to month for product testers. There will be some months where product testing is not needed.
When will I get my free first purchase at LNO STUDIO ($450 contribution reward)?
At the conclusion of the campaign, we will email you a promotion code that can only be used one time on our website (www.lnostudio.com). Once we complete the product development process for our Straight Leg and Slim Leg Pants, we’ll open our website so we can start taking orders. When our website is live and you’re ready to purchase, all you have to do is apply the promotion code at checkout and your pants will be free of charge. Please note, you'll be responsible for the cost of shipping and sales tax.
What will the styling sessions be like ($450 contribution reward)?
We’ll work together to choose the main objective of your styling session before we proceed through them. For example, your goal could be to discover your personal style, reimagine your current wardrobe or determine what pieces are missing from your wardrobe. In addition to working on your styling goals, I’ll also teach you how to take your own measurements at home so you can apply this knowledge to simplify your online and in store shopping experiences.
Session 1 - Take your measurements and get to know your personal style!
Session 2 - Determine what brands work best for you and working on your styling goals!
Session 3 - Continue working on your styling goals!
There will be a little outside homework before the sessions as well :)
Please note all styling sessions will be held virtually on either Google Hangouts or Zoom.
When will I get to use my free styling sessions ($450 contribution reward)?
You can use your styling sessions over the course of the following year from November 2019 to November 2020 depending on what works best with your schedule. In general, Kristin is available to have styling sessions on weekday evenings and Saturdays.
What sizes do you offer in your made to measure pants?
Currently, we are able to offer sizes 0-26. We plan to offer more options above size 26 in the future as we are dedicated to being a size-inclusive brand.
What countries do you ship rewards to?
Currently, we are only able to ship to customers in the United States that have a residential or business address. At this time we are unable to ship to P.O. boxes.
NOTE: If you do not see your question answered here, please email us at: help@lnostudio.com.
PROCESS
What information do you collect from customers who purchase from our website or join the product testing team?
The list below outlines the direct personal information and data we collect from you with a description of how we use this data for the creation of your tailored garment.
- Height & Weight - We use this information for the creation your tailored garment. Additionally, this may be used in the future for product development and statistical research.
- Body Measurements - This information is used for the creation of your tailored garment. We may also use this data in aggregate to ensure the accuracy of submitted measurements across our users. (Other potential uses include development of a unique clothing size scale and general research.)
- Body Images - In order to achieve the best garment fit possible, we utilize body image data. Once we receive the images submitted by you we crop them to erase facial identity. We destroy the images connected that contain your face and maintain body images only for internal analysis for the development of measurement technology.
- Survey Questions - The information we collect from the survey on our Design and Fit Preference Quiz are used for the creation of your tailored garment. Additionally, our customer service representatives use this data to ensure your order is made to your exact specifications. We also use the information for product development and statistical research.
- Body Type - One of the survey questions on Design and Fit Preference Quiz asks for your body type. We incorporate this information into the creation process of your garment. Furthermore, body type data will be used to enhance our understanding of our customers’ needs and improve the services we offer.
What if my garment doesn't fit?
While LNO STUDIO strives to create the perfect fit for all our customers, sometimes we don’t get it right on the first try. If your garment does not meet your expectations, we will work with you on a solution. If your garment fit needs to be adjusted, we’ll reimburse you up to $40 for any alterations performed by a local tailor.
If your garment does not fit and cannot be altered by local tailors, then you can request a garment remake. Once you begin the garment remake process, we will ask that you resubmit your measurements so that we have the most up to date information. Additionally, we will have you resubmit photos to us.
Please note we are unable to offer refunds for garments made since they are custom made to your measurements.
How do I ensure my measurements are correct?
Once our website launches, you'll be able to access our measurement video guide that walks you through each step of the process. You'll be able to take your own measurements at home in 15 minutes. Having accurate measurements is essential for creating your
BRAND
Where are your headquarters?
We are based in Queens, NY! The product development partners we work with are also based in NYC, which makes meeting and getting things done super simple!
Where is LNO STUDIO’s clothing made?
We partner with a family-owned factory in Thailand that Kristin was able to visit last year. (Don't worry she made time for site seeing too!) We love working with this factory because of their dedication to quality workmanship.
- Receive 20% off your first pant purchase at LNO STUDIO. (MSRP: $225) Sizes 0-26 available.
- Our pants are made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape
We're open to all contributions no matter how big or small :)
- Check your mailbox because a hand written thank you note from our Founder & CEO is headed your way!
- Going shopping and need a second opinion on whether or not to buy something? Or wondering where to shop for a certain item? Just text our founder, Kristin, and she’ll be your virtual shopping buddy!
- Limited to 1 hour on a mutually agreed upon date and time.
- Get ready to see your name lights because we’ll be shouting you out in our monthly email newsletter!
- What else is included:
- 120-inch measuring tape printed with our logo. (We’re all about clothes that actually fit, so this will definitely help you in that department.)
- Sticker printed with our slogan "Like No Other" and logo. (Use it to spice up your water bottle, car or notebook).
- Interested in breaking into the fashion in the industry, but not sure where to start? Our founder has worked in fashion for nearly 6 years from working in buying at a national retailer to writing and managing a fashion blog.
- Join a 1 hr Zoom call with Founder & CEO
- 8 participants per session
- This reward is available to 16 individuals total so there will be two separate calls to accommodate 8 participants on each.
- You’ll get our limited edition “Like No Other” Shoulder Tote Bag, which we love for holding our gym essentials or picnic gear.
- Tote Bag Details:
- Dimensions: 18’’ x 14.5’’ x 3’’
- Color: White
- Fabric: Cotton body. Spun poly handle.
- Made by Enviro-Tote.
- Screen-printed
- Plus you’ll get our “Like No Other” sticker + 120-inch measuring tape
- Your first pant purchase at LNO STUDIO in on us! (MSRP: $225) Sizes 0-26 available.
- Our pants are made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape.
- Join our product testing team and be the first to try out our suits before they launch to the public. Offer limited to 5 women.
- Participation of product testing team will last for a one-year period following the completion of the campaign.
- The number of new styles participants will get to test depends on the number of styles LNO STUDIO is working on developing.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape.
- Three 45-min virtual styling sessions with our Founder & CEO, Kristin Ulmer. She’ll help you nail down your personal style and make that most of what’s in your wardrobe. Offer limited to 3 individuals.
- Your first pant purchase at LNO STUDIO in on us! (MSRP: $225) Sizes 0-26 available.
- They’re made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape
Rewards
- Receive 20% off your first pant purchase at LNO STUDIO. (MSRP: $225) Sizes 0-26 available.
- Our pants are made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape
We're open to all contributions no matter how big or small :)
- Check your mailbox because a hand written thank you note from our Founder & CEO is headed your way!
- Going shopping and need a second opinion on whether or not to buy something? Or wondering where to shop for a certain item? Just text our founder, Kristin, and she’ll be your virtual shopping buddy!
- Limited to 1 hour on a mutually agreed upon date and time.
- Get ready to see your name lights because we’ll be shouting you out in our monthly email newsletter!
- What else is included:
- 120-inch measuring tape printed with our logo. (We’re all about clothes that actually fit, so this will definitely help you in that department.)
- Sticker printed with our slogan "Like No Other" and logo. (Use it to spice up your water bottle, car or notebook).
- Interested in breaking into the fashion in the industry, but not sure where to start? Our founder has worked in fashion for nearly 6 years from working in buying at a national retailer to writing and managing a fashion blog.
- Join a 1 hr Zoom call with Founder & CEO
- 8 participants per session
- This reward is available to 16 individuals total so there will be two separate calls to accommodate 8 participants on each.
- You’ll get our limited edition “Like No Other” Shoulder Tote Bag, which we love for holding our gym essentials or picnic gear.
- Tote Bag Details:
- Dimensions: 18’’ x 14.5’’ x 3’’
- Color: White
- Fabric: Cotton body. Spun poly handle.
- Made by Enviro-Tote.
- Screen-printed
- Plus you’ll get our “Like No Other” sticker + 120-inch measuring tape
- Your first pant purchase at LNO STUDIO in on us! (MSRP: $225) Sizes 0-26 available.
- Our pants are made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape.
- Join our product testing team and be the first to try out our suits before they launch to the public. Offer limited to 5 women.
- Participation of product testing team will last for a one-year period following the completion of the campaign.
- The number of new styles participants will get to test depends on the number of styles LNO STUDIO is working on developing.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape.
- Three 45-min virtual styling sessions with our Founder & CEO, Kristin Ulmer. She’ll help you nail down your personal style and make that most of what’s in your wardrobe. Offer limited to 3 individuals.
- Your first pant purchase at LNO STUDIO in on us! (MSRP: $225) Sizes 0-26 available.
- They’re made of an all season weight wool/polyester/spandex fabric, which allows for ease of movement and breathability. Additional details provided in our FAQ Section.
- Plus you’ll get our “Like No Other” Shoulder Tote Bag + “Like No Other” sticker + 120-inch measuring tape