Lauren Gabrielson is a womenswear brand that creates elevated essentials for the modern womens wardrobe.
Project Description
Lauren Gabrielson is a womenswear brand that creates elevated essentials for the modern womens wardrobe. The collection is entirely designed and produced in Brooklyn NY. The Lauren Gabrielson woman values quality versatile pieces that she can wear every day that are customized to her body, her time, and her style. All women have those pieces in their closets that feel like they were made for them or in their favorite color. That’s where we come in.
In this age of online shopping and fast fashion, there is a lack of craftsmanship and continuity in the production process. This effects the quality of clothing thats available to the consciously aware women who wants beautiful clothing. The cost of operating as a local business have increased dramatically. Making our clothes in a third party factory is expensive. The production time is inconsistent and unreliable. So what do we do?
My goal is to create the LG project. A space that will be a factory, showroom, office and photography studio all in one in Williamsburg Brooklyn. To have our entire process all under one roof. Where we can grow to better serve our customers through a vertically integrated facility, which will allow us to oversee our own manufacturing increasing quality and reducing turnaround time. This would allow our customers to have a custom showroom experience from conception to end product all in one beautiful location.
I have over 10 years experience in the fashion industry and am an expert in New York manufacturing, as well as working intimately with a variety of customers for custom collections. In addition to producing our own collection we will take on new clients manufacturing needs. This will be huge a huge improvement from thetypes of factories that I've worked with in the past. I will be on hand to help clients create pieces of their dreams in a beautiful and supportive environment.
I know the design process like the back of my hand and am often a resource to new and upcoming fashion brands. I am also a two-time mom who has worked corporate jobs, so I understand the need for women to be able to pull together a beautiful outfit effortlessly.
We want to keep our brand Brooklyn local and for that we need your help. I'm raising money through iFundWomen to grow our business into a one stop shop for our customers. I would use the funds to rent the space, turn it into a factory, Hire 3 seamstresses, and create the Lauren Gabrielson Headquarters from design and manufacturing to office and showroom.
Thank you so much for your support in helping Lauren Gabrielson grow into a successful business that promotes keeping our products American made and job growth for people in my community. We have some really great rewards for you to take part in.
Xo
Lauren Gabrielson
Updates
The Project FAQs
Just Because I Care
If you follow LG on instagram you know that little 2 year old Hobey is the star of the show. Select this reward and Hobey will give you a thank you shout out on our instagram stories!
Cute Accessory to add to your LG wardrobe. We will select a color for you and send it out in LG packaging
Treat yourself to a blowout at the hottest salon in Williamsburg. Enjoy a relaxing scalp massage followed by a blowout in this relaxing setting.(originally $55) Get a Free Headband with Purchase.
The ultimate summer accessory for your favorite pair of sunnies. Add it to your existing sunglasses with the clear plastic loop for a chic look.
Our MOMHUSTLE Tee. We took our raglan sleeve tee and made it even better with our favorite saying in chainstitch embroidery "MOMHUSTLE"
Have lunch at Soho House and connect with Lauren and talk all things Biz. Lunch Included and a gift of our leather earrings is included!
Our favorite piece for our minis. Personalize with your kids name on the front or back! Sizes 12Month to 12 yr. Available in Black, White or Pink. ($155 Value)
Do you love the LG brand? Well let us choose not 1 but 2 pieces just for you from our Spring/Summer 2019 Collection in your size.
Styles include:
The Big Bow Dress(Black or Navy)
Off the shoulder white top
wrap dress in white or black and white check
Montauk Set
Scallop Hem Short
Our favorite bomber now at a discount. Choose up to 3 names on the back of the bomber in your choice of color thread. Also-Get a Free Kids Bomber with their name on the front or back.
A year membership to Heymama($350 Value) If you haven't joined, then now is the time at this great discount.
A Bomber for you and for your mini. Customized with whatever your heart desires on the back. From Best Friends to a custom logo, your options are endless! Available in Black, White, Pink. (A $550 Value)
Have a 1 hour meet with Lauren in our offices. Everything you need to know to start a collection and manufacture in NY. We will walk you through the production process and give you a take home guide with all of our secret resources.
Mommy & Me Photoshoot
Are you starting a brand and need to have a professional designed logo? Wylie Media will create 4 logo options to choose from and give you a brand kit which will include your color pallet, front styles and brand direction.
Our Spring Collection is better than ever and you can get it at a discount. This bundle is made up of:
1.) The Montauk Set in navy ($325 Value)
2.) The off the shoulder white blouse($255 Value)
3.)The Easy Breezy Wrap Dress in white cotton or black and white check($285 Value)
4.)The big bow jersey dress in black or navy($275 Value)
You choose your size and color for each one of these pieces and get it at a huge savings!
Have you always wanted to design your own custom piece? Have a special event coming up and you want to be the belle of the ball? Choose from a dress or blouse and get designing. This Includes first consultation where you meet with Lauren to discuss your design. Next we will have a fit Sample made for you to try on tweak to make the fit perfect. Then choose the fabric of your choice and have your final piece made by our skilled seamstresses. The final piece includes one final fitting and you are ready to rock your custom LG piece.
Have you always wanted to be on a film set to see how the movie magic happens? Well this reward is for you. Have a set visit with Assistant Director Christo Morse on an HBO TV show. Come for the filming and stay for the craft services. See all of the behind the scenes and what goes into a day on the set.
Are you a budding designer and want to start your business but need help with the design side? Lauren is here to help! Lauren and her team will help you with the design process of a 2-3 piece collection. We will Help with the technical design sketches, line sheets, Tech packs and placing you with a factory, pattern maker and finding all of the fabrics that are needed to make your collection come to life!
Rewards
Just Because I Care
If you follow LG on instagram you know that little 2 year old Hobey is the star of the show. Select this reward and Hobey will give you a thank you shout out on our instagram stories!
Cute Accessory to add to your LG wardrobe. We will select a color for you and send it out in LG packaging
Treat yourself to a blowout at the hottest salon in Williamsburg. Enjoy a relaxing scalp massage followed by a blowout in this relaxing setting.(originally $55) Get a Free Headband with Purchase.
The ultimate summer accessory for your favorite pair of sunnies. Add it to your existing sunglasses with the clear plastic loop for a chic look.
Our MOMHUSTLE Tee. We took our raglan sleeve tee and made it even better with our favorite saying in chainstitch embroidery "MOMHUSTLE"
Have lunch at Soho House and connect with Lauren and talk all things Biz. Lunch Included and a gift of our leather earrings is included!
Our favorite piece for our minis. Personalize with your kids name on the front or back! Sizes 12Month to 12 yr. Available in Black, White or Pink. ($155 Value)
Do you love the LG brand? Well let us choose not 1 but 2 pieces just for you from our Spring/Summer 2019 Collection in your size.
Styles include:
The Big Bow Dress(Black or Navy)
Off the shoulder white top
wrap dress in white or black and white check
Montauk Set
Scallop Hem Short
Our favorite bomber now at a discount. Choose up to 3 names on the back of the bomber in your choice of color thread. Also-Get a Free Kids Bomber with their name on the front or back.
A year membership to Heymama($350 Value) If you haven't joined, then now is the time at this great discount.
A Bomber for you and for your mini. Customized with whatever your heart desires on the back. From Best Friends to a custom logo, your options are endless! Available in Black, White, Pink. (A $550 Value)
Have a 1 hour meet with Lauren in our offices. Everything you need to know to start a collection and manufacture in NY. We will walk you through the production process and give you a take home guide with all of our secret resources.
Mommy & Me Photoshoot
Are you starting a brand and need to have a professional designed logo? Wylie Media will create 4 logo options to choose from and give you a brand kit which will include your color pallet, front styles and brand direction.
Our Spring Collection is better than ever and you can get it at a discount. This bundle is made up of:
1.) The Montauk Set in navy ($325 Value)
2.) The off the shoulder white blouse($255 Value)
3.)The Easy Breezy Wrap Dress in white cotton or black and white check($285 Value)
4.)The big bow jersey dress in black or navy($275 Value)
You choose your size and color for each one of these pieces and get it at a huge savings!
Have you always wanted to design your own custom piece? Have a special event coming up and you want to be the belle of the ball? Choose from a dress or blouse and get designing. This Includes first consultation where you meet with Lauren to discuss your design. Next we will have a fit Sample made for you to try on tweak to make the fit perfect. Then choose the fabric of your choice and have your final piece made by our skilled seamstresses. The final piece includes one final fitting and you are ready to rock your custom LG piece.
Have you always wanted to be on a film set to see how the movie magic happens? Well this reward is for you. Have a set visit with Assistant Director Christo Morse on an HBO TV show. Come for the filming and stay for the craft services. See all of the behind the scenes and what goes into a day on the set.
Are you a budding designer and want to start your business but need help with the design side? Lauren is here to help! Lauren and her team will help you with the design process of a 2-3 piece collection. We will Help with the technical design sketches, line sheets, Tech packs and placing you with a factory, pattern maker and finding all of the fabrics that are needed to make your collection come to life!