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LessonsUp

Empowering all generations to stay connected through everyday technology.

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Project Description

  • Mission: Empower seniors to stay connected with personalized lessons in everyday technology
  • Problem: Access to basic products and services increasingly requires proficiency using hundreds of different apps, websites, multiple platforms, and several devices. If you didn't grow up with it, you're at a disadvantage.
  • Market: 293m Americans online, 80m seniors online, 50m seniors say they don't feel confident using everyday tech
  • Solution: Personal lessons in tech customized to users needs and goals, curriculum designed to help seniors become self sufficient, versus a "quick fix" tech support style solution
    • Two-sided market place. Build and train an on-demand network of tech savvy teachers with previous teaching experience to teach seniors.
    • Long term: Disrupt $350B tech support industry. Partner w/ tech companies to provide specialized support, delegating % of current support spending to more efficient spending which increases brand loyalty, customer retention, and develops new customer base of tech literate.
  • Funding now: ads and marketing, website development, domain hosting, CRM to manage on-demand network of teachers, Customer Support rep to schedule appointments with seniors, design help to create marketing materials
  • Team: Malinda Coler, Founder/CEO, 8 yr scaling communities at startups; 10 years education/teaching; Carrie Gotch, Brand & Marketing, former Product Marketing at Lumosity
  • Thank you! When you give to LessonsUp you are giving directly to two communities in need: Seniors, and a network of on-demand teachers, many who have been laid off and are in dire need of supplementary income

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