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The Leafy Branch: Help us open our Storefront!

Help us open a Black Woman Owned Plant and Home Decor Storefront in Montgomery County, MD!

$100
pledged of$50,000 goal
3
77Days Left
Fund it
Campaign Ends on December 31, 2021

Project Description

The Leafy Branch is a Black Woman owned e-commerce plant and home decor shop located in Gaithersburg, MD.  The e-commerce shop was started in 2020 and formally opened in January of 2021 by me, Chanel Gloster after seeing the disparity of plant and home decor shops owned and operated by people of color.  People of color have a long standing history of collecting, caring for and cultivating indoor plants and even with the market exploding over the last 2 years there is great disparity in the number of black owned plant and home decor stores. There are currently NO Black Woman Owned Plant and Home Decor storefronts operating within our city and county and I want to change that!
 
I started The Leafy Branch out of my pure love of plants & nature and quickly incorporated my second love...home decorating. I have always had a love affair with nature and would gladly call myself a tree hugger. I have been a plant collector for well over 6 years and always dreamed of owning a shop filled with lush healthy plants and earthy home decor from all over the world.  
 
In 2020 I decided to pursue this dream thus The Leafy Branch was born.  While starting as an e-commerce shop the goal was always to open a storefront, to provide fellow plant and home decor enthusiasts a beautiful place to shop, learn and explore and also to become an incubator for other small black women owned businesses. During the early stages of the pandemic the indoor plant and home decor markets exploded with more people staying home and venturing into the world of collecting plants. This was especially true with people of color. I completely immersed the store within the growing plant community and quickly grew both a following and customers.  Once covid restrictions began to ease I safely began to venture out doing various pop-ups and events to gain more exposure for the store and the response was amazing!
 
Owner setting up for the 2021 Around The World Cultural Festival in Old Town Alexandria, VA in July 2021.
 
Over the last 2 years I have invested my own money to grow the e-commerce shop and and I am ready to power forward and open a storefront. The storefront will be located within the state of Maryland in Montgomery County where I live. It will be a beautiful space filled with lush, healthy plants, succulents, cacti and specialty sourced home decor from all over the world. The store will be a space where all people feel at peace and are encouraged to explore plants, wellness and a sense of community.  The store would offer a variety of classes and specialty events for both adults and children to learn about plants, wellness and creating beautiful spaces. 
 
One of the most important items the store would offer would be a space for other small women led minority businesses to grow their brands and businesses by providing "pop-up" space monthly at no cost. 
 
100% of the funds raised will be applied towards:
 
-The ability to sign a lease on a commercial space and/or the ability to purchase a commercial space.
-More Aggressive Marketing and Business Exposure
-Increased inventory 
-The ability to offer employment to others in my community
 

Updates

The Campaign FAQs

Solid Business Concept :
1. We run a home decor lifestyle company focusing on indoor plants
2. We distribute our products through e-commerce and plan to open a shop
3. We offer indoor plants, accessories, home decor items, apparel, and more
 
Attractive Investment Prospect
1. Opportunity to scale up at an international level with no heavy investment
2. Chance to increase the business volume by opening a brick and mortar shop
3. Very few competitors with a similar selection focusing on indoor plants
 
Attractive Investment Prospect:
1. The U.S. home decor e-commerce market will reach $55.25 billion in 2021
2. Forecasted +2.6% compounded annual growth for the next six years
3. Estimated home decor e-commerce market to reach $61.22 billion by 2025
 
 
***Minority Woman Led Business
***Instagram: @theleafybranch
 
 
 
 
 
 
 
 
Nola
09/20/2021
Monetary Contribution
$50
Andre
09/17/2021
Monetary Contribution
$40
Number 1 Fan
08/30/2021
Monetary Contribution
$10
Monetary Contribution

I encourage anyone who wants to give, to do whatever feels comfortable. Sharing the campaign on your social platforms or by word-of-mouth is also a great way to help The Leafy Branch get to the next level.

Everything helps!

3 Supporters
Select this reward
50.00 USD
6IN Philodendron Brasil

Donate $50 and receive a 6in Philodendron Brasil

200 Left
0 Supporters
Select this reward
75.00 USD
Custom Maranta T-shirt

Donate $75 and receive a custom Maranta Unisex T-shirt

Available in unisex sizes S-XL 

 

100 Left
0 Supporters
Select this reward
150.00 USD
Custom Planty High Top Sneakers

Donate $150 a receive a pair of our custom sneakers

Unisex available in sizes Mens 6-12 available

 

50 Left
0 Supporters
Select this reward

About the Entrepreneur

Gaithersburg, MD
Created 1 Campaign
Art + Music
Business Services
Family
Health + Science
Lifestyle
Modern Media
Social Good

Rewards

Monetary Contribution

I encourage anyone who wants to give, to do whatever feels comfortable. Sharing the campaign on your social platforms or by word-of-mouth is also a great way to help The Leafy Branch get to the next level.

Everything helps!

3 Supporters
Select this reward
50.00 USD
6IN Philodendron Brasil

Donate $50 and receive a 6in Philodendron Brasil

200 Left
0 Supporters
Select this reward
75.00 USD
Custom Maranta T-shirt

Donate $75 and receive a custom Maranta Unisex T-shirt

Available in unisex sizes S-XL 

 

100 Left
0 Supporters
Select this reward
150.00 USD
Custom Planty High Top Sneakers

Donate $150 a receive a pair of our custom sneakers

Unisex available in sizes Mens 6-12 available

 

50 Left
0 Supporters
Select this reward