Laine London | Bridal Gown Rentals

$30,100

pledged of$30,000 goal

0Days Left

Campaign Closed

Project Description

Welcome SAP Pro Bono for Economic Equity (PBEE) Panel & Marketplace Attendees!

Established in 2018 and based in Atlanta, Laine London is a first-of-it’s kind clothing-as-as- service business in the wedding industry. Think Rent the Runway for wedding dresses. Our Vision is to reimagine the wedding dress selection process and redefine what it means to say “Yes” to the dress. Our Mission is to provide brides-to-be the ability to say "I Do" in the dress of their dreams without breaking the bank.

Renting your dream dress is as simple as Love. Wed. Return.

Meet the Founders: Lundyn & Tiffany

Tiffany and I started Laine London not as experts in the industry, but as 2 women-of-color who were disappointed in the lack of representation while we were wedding dress shopping ourselves.

"We’ve simply created a smarter, more cost-efficient solution that is more in line with how we actually live our lives today." - Lundyn

Laine London Co-founders Lundyn & Tiffany

(Above) Lundyn Carter, CEO & Co-founder | Tiffany Gaines, Head Stylist & Co-founder

Brand Values

Diversity

Today’s world is seeing the largest number of interracial unions ever formed and continues to get more integrated with each new generation. We think that’s a beautiful thing, and as such, want to provide an expansive selection of dress and gown options as diverse and unique as the women who wear them on their special day.

Affordability

Think shelling out the cost of a new SUV on a wedding dress is so 1980s? We’re right there with you. That’s why our model is structured in such a way that gives our many customers access to jaw-dropping bridal wear—without the accompanying jaw-dropping price tag.

Accessibility

We recognize that no two couples are alike, and that for some, tying the knot is a modest affair. Our brand is thus committed to making a dream wedding well within reach and still nothing short of breathtakingly beautiful for the bride that dreams of an occasion and aesthetic that incorporate minimal fanfare.

Experience

We prioritize providing each bride with a world-class, one-of-a-kind experience that not only meets but exceeds her needs at each point of interaction with our brand, all the way from the fun of finding the right fit to the thrill of walking down the aisle in style. Rather than existing to simply provide a garment for an occasion, our approach entails walking closely alongside each of our customers throughout her journey of a lifetime.

Updates

The Campaign FAQs

Top 5 questions from brides:

Q. How does renting a wedding dress at Laine London work?
A. Step 1: Find your dress. Book an appointment with our personal stylists and try on wedding gowns from our thoughtfully curated collection.

Step 2: Say "I Do!" Pick up your dress and schedule your drop-off date/time.

Step 3: Stress-free return. Place your dress back in the garment bag it came in. Drop off at the scheduled time. We'll handle the dry cleaning & any minor rips or stains.

Q. What are the price ranges for dresses at Laine London?
A. Our rental dresses start at $299 and go up to $3k. We pride ourselves in only carrying chic, quality gowns at sensible prices.

Q. What about alterations?
A. Your dress will fit like a dream thanks to our talented alterations team. Alterations appointments are available at our showroom as well as in-home visits.

Q. What if I accidentally stain or damage the dress?
A. We understand that normal wear and tear may be inevitable, and a small insurance fee to cover minor stains and damage will be included in the rental price. You are responsible for loss, destruction or damage to the dress due to theft, mysterious disappearance, fire, major stains or any other cause, other than normal wear and tear.

Q. What do I do if I’m having a destination wedding and can't return the dress right away?
A. No worries! When traveling out of state or the country, we understand that travel dates may not allow you to return the dress right away. When you pick up your dress, just let your stylist know what day works for you.