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KUSHAE: Natural Care for Down There!

KUSHAE: Developed by an OB/GYN, it's the first full-suite of clean feminine hygiene products, beyond just periods!

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Project Description


  • We aim to help women tackle their daily, not monthly, feminine hygiene needs with clean, non-toxic feminine hygiene products that appreciate that women are more than just "kushae" at a time. We also aim to serve and educate young girls locally and globally in pursuit of de-stigimatizing feminine health and empowering them to demand safe, non-toxic feminine hygiene products/care. 
  • The Problem:
    • Feminine hygiene is MORE than just periods. Every day women are challenged with managing the secret side of feminine hygiene no one talks cleansers that dry you out, odors, and more. And most women are often too embarrassed to talk about they grab whatever they can find on store shelves to get back on track "down there". 
    • But According to Harvard Medical Research 95% of feminine "hygiene" products found on shelves contain dangerous chemicals linked to breast cancer, birth defects, and bacterial how do women find feminine hygiene products that they can trust that are safe, non-toxic, gentle, and effective? The answer is KUSHAE.
  • By focusing on more than just periods...Kushae stands to be a major disruptor in this $53B industry.
  • Kushae. The first and only full suite of non-toxic feminine hygiene essentials for every woman's hygiene needs...and not just periods. Women love Kushae because:
    1. We are the only feminine hygiene care line created by an OB/GYN.
    2. Each product is made from "botanicals with benefits"...plant-based ingredients that  support  feminine wellness, and
    3. Kushae offers a full-suite of solutions to tackle ALL feminine hygiene needs...not just periods. 
  • We are currently seeking funding to support the tremendous growth we've seen lately. The funding will be used for raw materials and inventory. hy are you seeking funding and how will you spend the funding?
  • Our team is small but mighty! Dr. Barbara McLaren, Board-Certified OB/GYN, Kimba Williams, an award-winning sales executive with Fortune 500 companies, and our rockstar operations advisor, Todd Allen who has over 30+ years as an engineer in the women's health divisions of Johnson & Johnson and Kimberly Clarke. 
  • Thank you for your time and learning more about Kushae! With your support, we'll be able to give women "Natural Care for Down There" for years to come!


The Campaign FAQs

Frequently Asked Questions:

  • Is Kushae another mentsrual/period brand?
    • No! Kushae, is the 1st full-suite of OB/GYN created feminine hygiene products made for women who are more than their period...but when it comes to feminine hygiene and care, tampons, pads, douches (yikes!), and the occasional feminine wash are the only products offered to women. However, 95% of those products are laced with chemical ingredients like parabens, dioxin, and artificial color which can lead to breast cancer, birth defects, and infections respectively. And, when a woman is not on her period, there are a slew of other daily hygiene issues she loses sleep over, like: discharge, odors, sweat, lubrication, and more…where are the products for those? The solution: KUSHAE
  • What makes KUSHAE different from all the other feminine hygiene brands?
    • No other feminine hygiene company in the U.S. to date was developed by a leading feminine health expert, or OB/GYN. Kushae is. And Kushae is all natural and does not use toxic or chemical ingredients like most other brands. The majority of retail brands use chemical and toxic ingredients known by Cancer Society and Harvard Medical School to cause gynecological cancers (breast, ovarian, and cervical cancers) in women.  

      Our co-founder, Dr. Barbara McLaren is a board-certified OB/GYN and recognized the need for non-toxic feminine care products after her own breast cancer diagnosis several years ago. Since then, we’ve been on a mission to help women optimize their daily feminine care…one “kushae” at a time. 





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Just Because I Care

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Just Because I Care

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