Kido is children's clothing brand with a lot of heart. Founder Keewa Nurullah was tired of the lack of quality retail on the Southside, and she was fed up with traveling to the Northside for children's programming. She started Kido to be a home for diverse families to connect and learn about different cultures in the otherwise segregated city of Chicago.
With the recent civil unrest and most families in isolation, parents are looking for ways to diversify their kid's libraries and fight racism, now more than ever. Keewa hosts a weekly Story Time virtually, featuring selected books from the store's curated collection. Kido is home to stories centered around children of color, children with disabilities, and kids in alternate living situations. Pre-COVID, Kido would have many classes and events for families in the shop. Some are now offered virtually, and parents can always rely on Kido featuring teaching artists and music educators of color.
Keewa is a fourth generation shop owner, and her family knows a bit about triumph after adversity. Her great-grandfather had a tailor shop on Black Wall Street in Tulsa, and it was burned to the ground in the Race Riot of 1921. He escaped with his family with the help of a customer. After relocating to Chicago, her great-grandfather was able to open a new shop and teach his son, Keewa's grandfather, the family trade. Like so many small businesses, Kido been affected by COVID. But Keewa knows that these challenges are only temporary. She was thankfully able to defer rent while the storefront was closed, but back rent needs to be paid. And she wants her Kido families to have a specular holiday season, so she is looking to acquire more inventory to fill the shop with goodies.
Thanks so much for your time and consideration, and welcome to the Kido Family!