Our Mission
To preserve the beauty and timelessness of weddings while being kinder to our planet, facilitating economic growth for small businesses, and inspiring wedded bliss through budget-conscious spending.
Our Vision
To be the leading global online resale platform for high-end wedding businesses and consumers.
The Opportunity
EWedded plans to disrupt the $79 billion-dollar wedding industry through a multi-faceted marketplace for everything wedding! The market opportunity is to create the only centralized marketplace for wedding consumers and businesses to buy and sell never used, gently loved, overstock and discontinued luxury goods. EWedded is the online resale community that connects every market segment in the couture wedding market. This is currently the only wedding portal where newlyweds, the newly engaged, bridal retailers and wholesalers, and wedding professionals can seamlessly conduct business with each other.
The Problem
Everyone knows that planning a wedding is time consuming, emotional, stressful, and expensive. Couples will spend on average just over $32,000 to create the perfect wedding experience. The road the wedded bliss is a reckless one. The consequences of achieving the picture perfect wedding day includes high consumer debt, excess inventory that overruns bridal businesses, and practices that negatively impact our environment.
The growth of the industry and the growing obsession Americans have with weddings has put an enormous amount of pressure on couples and wedding professionals to create and deliver the perfect wedding experience. Everyone involved in the industry is spending more to stay competitive and relevant and the result of this on the industry is excessive products and supplies, which in turn are contributing to a much bigger problem…the pollution and erosion of our planet.
The Road to EWedded
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“Sometimes our darkest moments inspire our brightest ideas.”
– Maya Holihan, EWedded Founder
In 2016 the wedding business I'd spent 13 years growing was in crisis. I grew exponentially between 2014 to 2016 and was unable to manage the growth. I was overly ambitious and failed to shore up the infrastructure to support my ambitions and was forced to close my doors in August 2017. Lessons painfully learned!
I acquired three of my competitors in those two years, so when my company became strained, I owned six bridal and formalwear shops. The acquisitions left me with hundreds of thousands of dollars of discontinued and stagnant merchandise that wasn’t suitable for me to sell on my showroom floors – I was not a discount retailer. I needed a quick way…a global way, to sell these goods so I could bring in more cash and strengthen my business.
The idea for EWedded was born from this moment of desperation. Despite a fairly strong capital raise campaign and early-stage product development I couldn’t get to market soon enough to save my company. So, this is essentially EWedded 2.0!
The inability to effectively manage inventory is one of the biggest reasons why bridal retailers fail! There are thousands of mom and pop shops across the country that need a global outlet to move inventory faster and increase their margins so they can stay in business and not go out like I did. EWedded is their solution.
The Impact of Excessive Products on Consumers, Businesses and our World
We live in a world of excess and weddings are probably the biggest occasions of our lives where we overindulge in products that we’re only going to use for one day! EWedded provides a trusted and easy to use platform for wedding consumers to buy and sell wedding day wares. Everyone wins (including our planet)…sellers recoup cash and buyers increase their chances of staying on budget.
Inventory surplus plagues designers, manufacturers and many other wedding professionals. All of them can use EWedded to solve this problem.
By bringing every segment of the industry together on one platform everyone can do business together. EWedded is the only multi-faceted B2C, B2B, and C2C marketplace solely for wedding consumers and businesses. It’s a place to be seen, and not overshadowed by non-wedding products and scattered resources that slow the buying and selling process.
- We throw 26 billion pounds of clothing into the global landfill every year
- If everyone bought just one used item instead of a new one this year we would save almost 6 billion pounds of carbon emissions
- The resale market has more than doubled over the last 10 years and is now a $600 billion-dollar industry
- 56 million women bought second hand in 2018 up from 44 million in 2017 (almost half of the adult female population in the U.S.)
- Searches for reused, recycled, or reclaimed wedding items increased 7% on Etsy.com over the last six months. According to Etsy trend expert Dayna Isom Johnson, shoppers are becoming more aware of the environmental impact of their purchases
The Solution
How It Works
How We Make Money
The Dream Team
The founding EWedded team has extensive experience in the luxury goods market, with startups, technology companies, the wedding industry, finance and accounting, and business development and leadership. Our diverse competencies complement each other and provide a strong foundation for continued growth. New team and advisory board members are being sourced and interviewed continually to make sure we bring in the right people at the right time to fill the right needs.
The Timeline
Industry Overview
Why Crowdfunding?
This may sound crazy, but I’ve never had the luxury of bootstrapping a new business. Every company I’ve owned was through acquisitions, which came with already established fixed overhead expenses and adopted teams. Crowdfunding allows the team to exercise the three “C’s” ~ a conservative, calculating execution and management strategy that enables us to maintain control and oversight over initial growth decisions. We get to have fun with our backers and offer cool rewards as a way of showing our appreciation for you and your belief in our venture.
How Will the Funds Be Used?
The majority of the money raised from this campaign will be spent on building the architectural framework and functionality plus front-end design. The remaining funds will go towards developing a stellar marketing and brand function and team management and development.
Why Wedding Businesses Should Buy & Sell on EWedded
- We're the only marketplace dedicated to the luxury resale wedding industry
- By carefully curating our sellers and buyers we eliminate the noise and counterfeit activities that take place on other marketplaces
- Increases and Steadies Cash Flow
- Adds E-Commerce Capabilities to a Bricks-And-Mortar Business
- Increases Volume & Visibility – sell more units to a broader audience
- Inventory Management – quickly move discontinued and stagnant product
- Fosters New Business Relationships – buy and sell amongst trusted companies and wedding professionals
- Frees Storage Space for New Products
- Brand Separation or Brand Awareness
- Upcycling is cool & eco-friendly!
- Give Back! – Give a portion of your sales to a charity of your choice
- It’s the best solution to move your product faster
Why Wedding Consumers should Buy & Sell on EWedded
- More Product Options – EWedded is the only centralized marketplace that brings everyone involved in a wedding to one platform
- Credible & Trusted – EWedded is the marketplace of choice for reputable bricks-and-mortar companies to open up shop
- More Resources – wedding management tools and access to planning advice
- Ease of use – Join. Connect. Buy & Sell. It’s that Easy!
- Community – share ideas and ask questions with consumers and experts
- Save Money & Time Without Comprising Style & Quality
- Recoup Wedding Day Costs
- Upcycling is cool & eco-friendly!
- Give Back! – Give a portion of your sales to a charity of your choice
- It’s the best solution to move your product faster
