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Jarabe: A Modern-Mexican Paleteria

With a modern touch, Jarabe hopes to showcase the best of Mexico and Latin America while recreating some of our best childhood sweets.

$1,610
pledged of$35,000 goal
21
61Days Left
Fund it
Campaign Ends on November 30, 2022

Project Description

Jarabe, pronounced hah-rah-beh which means "syrup" in Spanish, is a Latina-owned business based in Washington, D.C. that specializes in serving handcrafted Mexican-style ice pops - paletas.
JARABE
Founded in response to the lack of representation for Latino-products in the ice cream industry, Jarabe Gourmet Pops fills a crucial gap in the industry.
Problem
While ice creams in other categories have upwards of 40 grams of sugar per serving, we sit right at the center as an all natural and healthy option for consumers. Unlike ice cream and American popsicles which are made by mixing milk powder and adding artificial coloring and flavoring, paletas are made with real fruit and herbs you can see and taste.
SOLUTION
 
 Our paletas provide a healthier alternative while adding a modern twist to old generational techniques. All our products are handmade using fresh and natural ingredients.
PRODUCT
With a modern touch, Jarabe hopes to showcase the best of Mexico and Latin America while recreating some of our best childhood sweets.
Our product is perfect for anyone up for a sweet treat, or even a spicy one. 
We pride ourselves in having a flavor to satisfy every palette, including vegan dairy-free options. 
PALETA
 
Jarabe is an inspiration from my childhood upbringing - seeing my father sell paletas in the streets of East Los Angeles - a story of humility that I wish to share with all of you.
Drawing from traditional Latin American flavors our paletas are handmade - with love - using the finest ingredients possible from local farmers and growers.
JARABE GOURMET POPS
Paleterias are a familial experience, we hope to bring this same experience to you. We hope to provide a product and a space where people can come together and appreciate our cultura.
Mexican Paleterias
Our mission is to preserve the rich flavors of Mexico and Latin America and become the preferred brand for Mexican premium paletas, all while providing an outstanding selection of Mexican frozen dessert products.
At the heart of the company is our passion for social change - we are devoted to addressing public awareness on important policy issues affecting the Latino community, while striving for an inclusive workforce that values the contributions of immigrants and minority communities.
Our company's culture is what sets us apart.
Culture is how we do business.
MISSION
At Jarabe, we believe that we have an obligation to reduce our carbon footprint. We do this by committing ourselves to green business practices that put the environment first. Since inception, we have done our part to nurture a culture of sustainability by incorporating eco-friendly business practices into our everyday operation – whether it’s leveraging technology to reduce raw material waste or establishing a robust recycling program – making responsible environmental choices is a priority. 
Additionally, our sustainable business model starts at the source. We are intentional about our green procurement processes that prioritize doing business with ethical suppliers that pay employees a fair and livable wage.
Furthermore, we are committed to ensuring that all of our products are made in a sustainable fashion while prioritizing family farms, rural communities, and locally-sourced products. Ultimately, our goal is to address the issue of surplus food by establishing food waste partnerships in our supply chains. According to the Natural Resource Defense Council (NRDC), food waste is responsible for roughly the same amount of greenhouse gas emission as 37 million cars. We believe we have a viable and unique product that can put excess food to good use. In conclusion, at all levels in our business we are committed to maintaining sustainable business practices that puts our future generations first.
IMPACT
With artisanal ice cream expected to have a growth rate of 7.1% by 2026, this gives us an opportunity to define the future of the ice cream industry. 
MARKET
Jarabe sits at the intersection of a $121 billion global ice cream market with our target consumers (Hispanic/Latine and Black Indigenous people of color) commanding over $2.7 trillion in spending power.
OPPORTUNITY
With over 20,000 customers having tried our product, we know the days of (dairy) ice cream are numbered.
Customers are looking for healthy and fresh options - and we check all the boxes.
Customer Feedback
My name is Diana Rios Jasso and I am the founder and owner of Jarabe Gourmet Pops.
For me, Jarabe is more than paletas, it’s personal.
​It’s about bringing something to the marketplace that not only reflects our culture and heritage, but also our lived experiences as Mexican immigrants.
It’s about using Jarabe as a platform to demystify negative stereotypes about street vendors, and most importantly, it's about breaking my family’s generational cycle of poverty.
FOUNDER
However, Latinas like myself still face barriers to entry when it comes to starting a business. Breaking these institutional and financial barriers are the reasons behind this campaign.
CROWDFUNDING
So, we are reaching out to you because we need help. We need your help to get our business to the next level.
We are currently raising $35,000 in crowdfunding. These funds will allow us to scale our business and obtain our own manufacturing facility to produce our paletas. The funds will allow us to scout for a location, obtain the architectural design and permits needed. All other expenses related to this project will be supplemented by alternative funding sources.
BUDGET
An investment in us, is an investment in our community.
THANK YOU
Once again, thank you. Muchas gracias por su apoyo.

© 2022 All Rights Reserved. Jarabe Gourmet Pops.

Updates

The Campaign FAQs

Frequently Asked Questions:

 

 

When did you launch?

We launched in the Spring of 2021! In the middle of the pandemic.

Are you a non-profit or LLC?

We're an LLC.

Besides contributing, how else can I support?

We'd love you to spread the word about our campaign. You can do this by spreading the word about Jarabe Gourmet Pops via social media, email, shares etc!

If your questions were not answered, please check out our website www.jarabedc.com or email us at [email protected].

Doris Hernandez-Morales
09/26/2022
Monetary Contribution
$25
Celia V
09/21/2022
Get A Paleta
$25
Aimee Danchise
09/21/2022
Get A Paleta
$25
Zelene Molina
09/17/2022
Paleta + Tajin + Chamoy
$100
Kavitha Iyer
09/17/2022
Monetary Contribution
$20
Ben Vallee
09/13/2022
Get A Paleta
$25
Cristina Barajas
09/12/2022
Paleta + Tajin + Chamoy
$100
Yuri Treminio
09/12/2022
Get A Paleta
$25
Ivelisse Porroa
09/12/2022
Paleta + Tajin
$50
Johnny D
09/10/2022
Paleta + Tajin + Chamoy
$100
25.00 USD
Get A Paleta

Get a paleta.  It's on us!

  • (1) $5 handcrafted paleta voucher.
  • Thank you note from founder.
6 Supporters
Select this reward
50.00 USD
Paleta + Tajin

Sprinkle some tajin on your paleta!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • Thank you note from founder.
3 Supporters
Select this reward
100.00 USD
Paleta + Tajin + Chamoy

Get a spicy paleta!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • Thank you note from founder.
344 Left
6 Supporters
Select this reward
150.00 USD
Trio-Pack

Bring paletas to the familia.

  • (1) $15 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • Thank you note from founder.
235 Left
0 Supporters
Select this reward
200.00 USD
Trio-Family Pack + Bumper Sticker

Get a bumper sticker.

  • (1) $20 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • Thank you note from founder.
175 Left
0 Supporters
Select this reward
250.00 USD
Get An Apron

Rock your Jarabe apron!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • Thank you note from founder.
138 Left
2 Supporters
Select this reward
350.00 USD
Get a Hat

Get some cool merchandise.

  • (1) $30 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo hat.
  • Thank you note from founder.
100 Left
0 Supporters
Select this reward
500.00 USD
Get A T-Shirt

Swag one of our "Sweet & Spicy" T-shirts! Available both in English in Spanish.

  • (1) $35 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (3) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.
70 Left
0 Supporters
Select this reward
1,000.00 USD
All Rewards Bundle

Be a Jarabe ambassador.

  • (1) $75 handcrafted paleta voucher.
  • (2) Free 8 oz. Tajin bottles.
  • (4) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • (1) Free Jarabe logo hat.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.
35 Left
0 Supporters
Select this reward
1,500.00 USD
Get A Private Event

Bring a paleta push-cart to your event! Includes 1 poprista, 50 paletas, and a tajin and chamoy bar.

Option 1:

  • (1) $200 catering event voucher.
  • (1) $10 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • (1) Free Jarabe logo hat.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.

Option 2:

  • (1) $300 catering event voucher.
  • Thank you note from founder.
25 Left
0 Supporters
Select this reward

Rewards

25.00 USD
Get A Paleta

Get a paleta.  It's on us!

  • (1) $5 handcrafted paleta voucher.
  • Thank you note from founder.
6 Supporters
Select this reward
50.00 USD
Paleta + Tajin

Sprinkle some tajin on your paleta!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • Thank you note from founder.
3 Supporters
Select this reward
100.00 USD
Paleta + Tajin + Chamoy

Get a spicy paleta!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • Thank you note from founder.
344 Left
6 Supporters
Select this reward
150.00 USD
Trio-Pack

Bring paletas to the familia.

  • (1) $15 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • Thank you note from founder.
235 Left
0 Supporters
Select this reward
200.00 USD
Trio-Family Pack + Bumper Sticker

Get a bumper sticker.

  • (1) $20 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • Thank you note from founder.
175 Left
0 Supporters
Select this reward
250.00 USD
Get An Apron

Rock your Jarabe apron!

  • (1) $5 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • Thank you note from founder.
138 Left
2 Supporters
Select this reward
350.00 USD
Get a Hat

Get some cool merchandise.

  • (1) $30 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottle.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo hat.
  • Thank you note from founder.
100 Left
0 Supporters
Select this reward
500.00 USD
Get A T-Shirt

Swag one of our "Sweet & Spicy" T-shirts! Available both in English in Spanish.

  • (1) $35 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (3) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.
70 Left
0 Supporters
Select this reward
1,000.00 USD
All Rewards Bundle

Be a Jarabe ambassador.

  • (1) $75 handcrafted paleta voucher.
  • (2) Free 8 oz. Tajin bottles.
  • (4) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • (1) Free Jarabe logo hat.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.
35 Left
0 Supporters
Select this reward
1,500.00 USD
Get A Private Event

Bring a paleta push-cart to your event! Includes 1 poprista, 50 paletas, and a tajin and chamoy bar.

Option 1:

  • (1) $200 catering event voucher.
  • (1) $10 handcrafted paleta voucher.
  • (1) Free 8 oz. Tajin bottle.
  • (1) Free 8 oz. handcrafted chamoy bottles.
  • (1) Free "You're Paleta Baby" bumper sticker.
  • (1) Free Jarabe logo unisex apron.
  • (1) Free Jarabe logo hat.
  • (1) Free Jarabe unisex t-shirt.
  • Thank you note from founder.

Option 2:

  • (1) $300 catering event voucher.
  • Thank you note from founder.
25 Left
0 Supporters
Select this reward