OUR MISSION AND VISION
My name is Kudzai Sigauke popularly known as Sisiyanti. I am a mother, an entrepreneur, singer songwriter and filmmaker with 8 years experience. I have a vision to create an annual Empowerment music and film festival bent on healing broken homes, unite families and bridge the divide in society through fashion music and film. Due to lack of funding l created an online clothing and accessories store to not only unite families through fashion and provide quality trendy products for the whole family, but to also raise money to organise this Festival project.
JANNAFASHION Online Store
JANNAFASHION is an online store selling fast fashion trendy quality unique clothing and accessories like dresses, rompers, t-shirts, family matching outfits and kidswear. JANNAFASHION caters to customers that seek convenience of Shopping at home or wherever without needing to travel to a brick and mortar building to shop.
According to statistics.com revenue in the Fashion segment amounts to US$786m in 2020. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 10.4%, resulting in a market volume of US$1,167m by 2024. The market's largest segment is Apparel with a market volume of US$567m in 2020. South Africans love to shop clearly, making this the perfect opportunity for JANNAFASHION brand to grow and flourish.
JANNAFASHION MARKETING AND ADVERTISING CAMPAIGN
I seek $2000 to run a two months paid Marketing and Advertising campaign using Google Ads Facebook Ads and Instagram Ads platforms. This campaign is expected to create JANNAFASHION brand awareness locally & globally and increase conversion rates by 500%.
The money is to be used as follows:
Facebook Ads :- $4 per day × 60 days = $240
Instagram Ads :- $4 per day × 60days = $240
Google Ads :- $20 per day × 60days = $1 200
Fees and other fixed and variable costs (such as Banking,W equipment, wifi,phone bills etc) = $320
Currently, JANNAFASHION has one worker and will hire more people as work increase.
I would like to thank you for backing this project, your support is greatly appreciated. God bless you and your families.