the brand.
House of Foster - a modern fragrance house rooted in intention.
the founder.
my name is Selah, Founder + CEO of House of Foster. I turned my combined love of chemistry, architecture, design, and appreciation for raw ingredients into intentional fragrances that are both palate and neuro-pleasing.
the product.
our luxury fragrances don't just smell amazing - they're intentionally designed to impact the olfactory with sensorial rate-of-absorption science.
the stack up.
House of Foster is influenced by notes that remind you of where you've been and introduce you to places you've yet to discover. the mission is to promote fragrance that's methodical, explorative, complex from conception to composition - in a variety of mediums.
here's what sets us apart:
the fans.
House of Foster has shipped to nearly every state - even into Puerto Rico and Canada.
and people are raving:
the goal.
the goal of $30,000 reflects the amount of capital necessary to take House of Foster to the next level:
I. Expansion | starting with a new, expanded line of fragrances I'll then begin amping up production to keep up with demand, getting the foster bible on shelves, and implementing some big plans.
II. Team Building | hiring means increased brand support and customer attention, allowing me to focus on the company's culture + growth as founder, while also using some of the funds for fragrance training and exploration.
III. Studio | the build out of the new studio will feature a dedicated lab space for in-house production and work areas that facilitate collaboration - with a concierge lounge just for clients.
IV. Sourcing | mirroring a farm-to-table concept, I'll allocate funds to invest in fresh local farmers, sustainable suppliers, and partner with an offset program.
V. Market Reach | the remaining funds will be used for media + pr relations as well as travel and speaking engagement support to spread the brand message further.
the blueprints.
along with the expansion of House of Foster as a whole, here are a couple other big projects to look forward to:
the rewards.
the rewards reflect collaborations that I believe really speak to the foster culture:
thank you.
say hello + follow along:
@fostercurated on IG | www.thehouseoffoster.com | [email protected]
credits:
campaign cover (product photography) - Kate Sweeney Photography / mini postcards - RacquelRene x MOO Print | cocktail recipe card - Emily of Prospect Jam Co. | exclusive sweatshirt artist - Tobi De'Ja Nicol Ewing X Uprightpress | foster keychain - RacquelRene x TowerPress | campaign video edited by Sia / campaign written + shot by Selah(founder + CEO)
House of Foster, LLC