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HOSTESSY | Launching Small Businesses For Women

Doing what "Slice" did for pizzerias - but for Women Who Want To Start A Business in the $400B Celebration Industry.

$2,700
pledged of$5,000 goal
6
32Days Left
Fund it
Campaign Ends on November 1, 2020

Project Description

Our Mission is Empowering Women to become Small Business Owners - We take the tech tools that big chains use and design them for small businesses. From website design to marketing expertise, our team of pros helps independent businesses grow — and we do it at the best rates in the industry.

Describe the problem you are solving.

  • The entire process of starting a business is multifaceted and supporting your business can take more time than actually doing business - It’s primed for change.  Most women want to turn talent and passion into a business but simply get overwhelmed by the process and never start or don't start it right. Hostessy removes the rocks in the road and provides all the tech, branding SEO, email marketing, payments, training, mentorship, and support for a reasonable monthly reoccurring fee. We already have clients and growing- we will increase the price- right now each client is ARR of $444. 

Small Business Facts

  • 30MM Small Businesses in the U.S.
  • 50% are home-based businesses
  • 75% of the home-based is run by women
  • Nearly half of all female business owners (48%) are between the 45-65 age range
  • 60% of home-based businesses are Soloprenuers. 56% of small businesses think finding great talent is their biggest challenge
  • 1/3 Small Businesses don’t have a website and cannot afford to hire a designer or do not know where to start
  • 80% of people research a small business before making a purchase
  • 84% of consumers think a business website makes a company appear more credible than a business that only has social media business pages
  • 86% of consumers said they were willing to "pay a little more to work with a small business."
  • Small Businesses Struggle with Online Sales - Small Businesses make up 99.9% of all companies in America. According to Gallup, 2/3 of mom-and-pop stores that sell online generate less than 10% of their sales on the internet.
  • More Businesses Will Never Reopen - Scaling down and trading overhead for lower profit, overlay potential virus reemergence and closing, will be the conclusion for most of 2020/early 2021.
  • More Starting Home Businesses - New windows of opportunity are opening for the 28M+ Americans out of work as of mid-August who may choose to pivot, build a new venture, and/or contribute to the gig economy in the “next normal” -- offering more flexible/digital alternatives to Corporate America.

    Women started 1,821 net new businesses a day in 2019.

  • What is the market size/opportunity? Celebration Industry is a $400B TAM

 

 

What is your company/product about and how does it solve the problem? 

  • A Celebration Business & Support Team for big value and low monthly subscription cost
  • Let Small Business Owners Focus On Customers - Provide all the tech, SEO, email marketing, launch plan, payments, training, community, etc.
  • Bring Them Into The Digital World - Provide platforms, predesigned templates, proposals, invoicing, social media libraries, and digital tools ready to use, out of the box
  • Provide Online Learning and Community to grow and support. This is critical to women-owned businesses, to have communities to support, share, and discuss ideas
  • We also have the backend tech to support Hostessy- our proprietary multifaceted platform LYFETYMES.com is the first end to end digital party planning platform and app (just released).
  • We have doubled user growth during COVID, we are revamping our Marketplace, increasing our video capability and functionality, and more. Here's a look at an invite from LYFETYMES- It's like Tik Tok for party invites https://lyfetymes.com/celebration-webpage/public/divine-store-launch-pop-up
  • Hostessy is the perfect complement to LYFETYMES and could have network effects scaling both sides.

Why are you seeking funding and how will you spend the funding?

Expand backend functionality and support infrastructure

  • Scale Marketplace - more vendor information (in the process)
  • Add Experiences/ E-Fun (in the process)
  • Build back-end support function like invoicing, Customizable designs, and payment automation
  • Add Text & SMS
  • Automated Web Templates
  • Add Design Invitation Studio
  • Purchase party services and packages (more local vendors win) in an e-commerce  user flow
  • Build deeper sophistication into our vendor/client style matching using AL/ML
  • Digital Downloadable Parties (in the process)
  • Offer financing day one form third party lending partners
  • Memories - one-touch contribution of photos and tribute videos (in process/you can leave a note)
  •  
  • Who is on your team?
  • Katie Cunningham

    Founder & CEO

    Katie left her Corporate Career to start a disruptive business she was passionate about. She started LYFETYMES - The First Digital End To End Celebration Platform and App. Katie has extensive experience in both large institutional banking and in the disruptive start-up space. This has given her a unique understanding of how to drive digital innovation as a competitive advantage. She was the Head of Acquisition for a Fortune 100 Company, SVP in External/Internal business referral networks, and Director of Innovation and Disruption for a Top 4 Firm. She has built strategies and supported large organizations resulting in Millions of Revenue. Katie was named one of the 100 “Most Innovative Female Executives in Finance and Tech” by LendIt in 2018

  • Lauren Gill

    EVP, Strategic Communications

    Lauren is a Co-Founder of MAG PR. She has supported the #1 tech media company in the world and gained corporate experience in PR, event planning, and business development. + working hand-in-hand with Fortune 500 executives, she has landed coverage in renowned publications such as Forbes, WSJ, CNBC, Huffington Post, Fortune, Bloomberg, Informationweek, the TODAY show, and more. She supports startups, companies, and even Shark Tank Alumni.

  • Yvonne Peres

    COO

    Yvonne is an experienced Program Manager/Business Operations Analyst with a demonstrated history of 17+ years working for some of the largest banking institutions in the financial services industry. She is skilled in Business Development, Business Process Improvement, Change Management, Financial Services, Mortgage Lending, Retail Banking, and Consumer Lending. Yvonne is a strong Operational and Sales professional in the area of Business Administration and Management.

  • Carmen Lopez

    Head of Digital Community

    Carmen has a Bachelor of Science degree in Mass Communication. She has Digital Media experience in Website Design by Conceptualizing creative website ideas for the restaurant industry. Social Media management, her goal is to Identify social media objectives for the management team, strategize, and plan for social media platform optimization and business launches. She is a Party Planner at heart. Through the pandemic, she has led successful Virtual Parties and Events for clients. Carmen now focuses her efforts on organizing Social Media, Training, Digital Tools, and the Hostessy Pro Platform.

  • Linh Nyugen

    SVP, Technology

    Linh has 10+ years of experience in software development and worked at the largest software company in Vietnam. She Built courttrax.com - a very popular site providing most current federal and state court record information. She Built technical support apps for Boeing Lead and has managed many successful software projects. She has built several large e-commerce platforms for (ringwraps.com for designing and purchasing) CEO of TSPACE Technology Solution Company limited - a software development outsourcing company. She is an expert in software solutions and development. She also built the LYFETYMES Platform and App.

Thank you for supporting Hostessy and help Women Build Small Businesses

The Campaign FAQs

Frequently Asked Questions:

Check out Hostessy for FAQ's 

 

 

Maryah Lloyd
09/15/2020
Monetary Contribution
$100
DD
09/15/2020
Hostessy Hero Page
$1,000
PreastonC
09/14/2020
Hostessy Hero Page
$1,000
Jackie Forman
09/14/2020
Monetary Contribution
$500
09/09/2020
Monetary Contribution
$50
Deb
09/09/2020
Monetary Contribution
$50
Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
500.00 USD
Hostessy Hero Page

The first 50 contribution of $500 more, we will become a Hostessy Hero and added to our Website to recognize the people and companies that are investing in Women Starting Small Businesses.

48 Left
2 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

4 Supporters
Select this reward
500.00 USD
Hostessy Hero Page

The first 50 contribution of $500 more, we will become a Hostessy Hero and added to our Website to recognize the people and companies that are investing in Women Starting Small Businesses.

48 Left
2 Supporters
Select this reward