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Hey Bestea: Don't Be Thirstea

Encouraging self-care & wellness with every soothing sip of tea.

$5,050
pledged of$5,000 goal
67
78Days Left
Fund it
Campaign Ends on June 30, 2021

Project Description

 

Mission of Hey Bestea


Hey Bestea is a Black-owned, Female-owned lifestyle brand based out of Victorville, California.

What sets Hey Bestea apart is the story and empowerment that lies beneath its products. More than just selling tea, it aims to cultivate a space of love and self-care. 

The mission of Hey Bestea is to empower women to flourish. As we build a community of tea drinkers who put their spirit, soul, and body first, we're able to create connections and spaces for them to feel seen, heard, and comfortable.

Hey Bestea Problems & Solutions

 

PROBLEM #1
44% of people believe self-care is only possible for people with enough time. 

We like to think that “time” is based on our ability to set boundaries, prioritize, and say no, which ultimately may reflect our self-worth. Through our ROI: Glow text program, we remind our besteas that they are worthy of care, and help them build new habits that will transform their lives.

Image of Messages from ROI: Glow Text program
Text Messages from ROI: Glow Text program

PROBLEM #2
35% percent of people believe self-care is only possible for those with enough money.

Regardless of what culture may say, we don’t need a lot of money to practice self-care. Self-care can be simple and affordable with the right routine or ritual, so we say start with tea. We provide natural, high quality loose leaf teas and biodegradable tea bags. Our teas pack a lot of flavor and are infused with healing herbs like elderberry, chamomile, hibiscus, and peppermint. We also provide tea-infused wellness products such as room sprays and skin-care.

Herbs: Peppermint, Hibiscus, Chamomile
Image of hey bestea 2020 Packaging White Barrier Bags
hey bestea Packaging (2020)

PROBLEM #3
Most people understand the self-care basics they need to be healthy, but need fellowship and friends to keep them on track.

We encourage, inform, and unite with a fresh, warm perspective on wellness through a friendship lense. We foster spaces, provide online tools and resources, and offer advice from first-hand experiences that inspire and teach women how to care for their body.

Hey Bestea Use of Campaign Funds


Our basic operations include mixing, packing, and shipping products to our besteas and managing our online site. We are raising $5,000 to purchase bulk organic ingredients for our tea blends and lifestyle products and upgrade our brand suite (product packaging, photography, & website) by hiring a full-service design studio. In addition to upgrading our branding, we also need marketing support to help develop a sustainable, long-term strategy to grow Hey Bestea.
 

Pie Chart for Funding 20% products, 35% Marketing, 45% branding

 

Hey Bestea Creator & Founder

 

Picture of hey bestea Creator Dejà Gibson
Hey Bestea Creator/Founder Dejà Monet Gibson

Hey, I’m Dejà, the woman behind Hey Bestea.

My wellness journey began when I decided to go on a fast with some friends from church. During this time, God revealed to me that I had not been taking care of myself mentally, physically or spiritually. I had dehydration issues from not drinking enough water and my sense of self-worth was dependent on male validation. In other words, I was thirsty -- literally and figuratively. 

Since I didn’t like water (clearly), my friend Tiffany encouraged me to drink tea to stay hydrated and would text me multiple times a day to hold me accountable. It was then that I realized how important of a role friendship played in my wellness journey. Shortly thereafter, I became inspired to launch Hey Bestea to share my story and encourage others that with God, the possibili-teas are endless.

Each bag of tea was named after a special woman in my life, and was inspired by the growth, faith and friendship I experienced during my journey of self-love and wellness. My prayer is that you feel loved, whole and refreshed with every soothing sip.

Moral of the story: Don't be thirstea.

See yourself in our story? We'd love for you to be our bestea.

Updates

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Tiff Freeman
02/17/2021
Let’s Be Besteas
$50
A. Hailey
02/13/2021
Hug in a Mug
$8
Samuel Vásquez
02/13/2021
Monetary Contribution
$100
Britney
02/13/2021
Let’s Be Besteas
$50
Mel Jackson
02/13/2021
Monetary Contribution
$15
02/12/2021
Social Shoutout
$15
Joy Williams
02/12/2021
Monetary Contribution
$20
Markitta Gaston
02/12/2021
Social Shoutout
$15
Deonna
02/12/2021
Social Shoutout
$25
Mykeisha Mayes
02/12/2021
Social Shoutout
$15
Monetary Contribution

Support hey bestea because you believe in our mission. Every dollar helps us bring our dream to life.

19 Supporters
Select this reward
5.00 USD
Hug in a Mug

Much like a warm cup of tea, so is a (virtual) hug from a friend.

3 Supporters
Select this reward
15.00 USD
Social Shoutout

Whether it’s for your personal or business account, pick your preferred time of shoutout. Receive exposure. Feel the love! It’s that easy!

Please leave your Instagram name in the message section!

12 Supporters
Select this reward
35.00 USD
Beautiful Thoughts Postcard & Sticker

Spread some love to a friend - near or far - with this set of a punchy illustrated postcard and sticker.

9 Supporters
None available
100.00 USD
Remote Besteas Box

Pick an in-stock tea. Steep with our infuser in your complimentary self-care mug. Let's take better care of ourselves, together.

Be sure to visit our website to view our in-stock teas. Leave your tea of choice in the message section.

6 Supporters
None available
150.00 USD
Chill Vibes Sweatsuit

This cozy crew and matching joggers don’t just feel great, they look great, too. The pair will be an instant favorite. With a black embroidered hey bestea logo.

Sweatsuit available in three sizes: small, medium, and large.

Please leave your size in the message section.

6 Supporters
None available
1,000.00 USD
Founders Society - Besteas for Life

hey bestea is only able to thrive because you’re one of our besteas. hey bestea’s upper-level giving society is a community of passionate supporters dedicated to ensuring hey bestea continues to grow and thrive as an up-and-coming leader in reimagined self-care. As a way of saying thanks, Besteas for Life receive exclusive benefits, including permanent acknowledgement on our website!

4 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Support hey bestea because you believe in our mission. Every dollar helps us bring our dream to life.

19 Supporters
Select this reward
5.00 USD
Hug in a Mug

Much like a warm cup of tea, so is a (virtual) hug from a friend.

3 Supporters
Select this reward
15.00 USD
Social Shoutout

Whether it’s for your personal or business account, pick your preferred time of shoutout. Receive exposure. Feel the love! It’s that easy!

Please leave your Instagram name in the message section!

12 Supporters
Select this reward
35.00 USD
Beautiful Thoughts Postcard & Sticker

Spread some love to a friend - near or far - with this set of a punchy illustrated postcard and sticker.

9 Supporters
None available
100.00 USD
Remote Besteas Box

Pick an in-stock tea. Steep with our infuser in your complimentary self-care mug. Let's take better care of ourselves, together.

Be sure to visit our website to view our in-stock teas. Leave your tea of choice in the message section.

6 Supporters
None available
150.00 USD
Chill Vibes Sweatsuit

This cozy crew and matching joggers don’t just feel great, they look great, too. The pair will be an instant favorite. With a black embroidered hey bestea logo.

Sweatsuit available in three sizes: small, medium, and large.

Please leave your size in the message section.

6 Supporters
None available
1,000.00 USD
Founders Society - Besteas for Life

hey bestea is only able to thrive because you’re one of our besteas. hey bestea’s upper-level giving society is a community of passionate supporters dedicated to ensuring hey bestea continues to grow and thrive as an up-and-coming leader in reimagined self-care. As a way of saying thanks, Besteas for Life receive exclusive benefits, including permanent acknowledgement on our website!

4 Left
1 Supporter
Select this reward