Skip to main content

Help Oat Cinnamon Bloom

Our small Black-owned, Brooklyn-based business is looking to scale!

$3,520
pledged of$65,000 goal
40
0Days Left

Project Description

 

Hi I am Ryan Norville and I am the founder of Oat Cinnamon Studios. Oat Cinnamon started as a home-grown project right in my living room in 2018. In my former career as a web designer, I felt deeply unfulfilled which led me through a journey of finding my own path as an artist. After landing a job in a flower shop, I immediately knew I had found what I had been searching for.  Fast-forward to 2022 and  I've found working with florals has not only been personally therapeutic and healing, but has grown into an opportunity larger than I would have ever expected and much larger than just myself. 

 

2018: FIRST ARRANGEMENTS

 

Our small company has evolved from a solo florist passion project to a full-on design company working for the likes of large companies such as Instagram, Google, West Elm and Nordstrom and employing a host of freelancers, designers and interns in the process. In 2020 we began shipping dry bouquets nationwide which grew our audience through all 50 states and in some cases, internationally. Our services now expand into event design, installation design and soon there will be more to come in the consumer product and interior decor space. 

2019: OAT CINNAMON LAUNCHED

 

Oat Cinnamon does not just embody the designs we create, but as a black-owned business, we have managed to diversify what the landscape of what working with botanicals look like alongside other amazing creators of color.

 

PRESS

 

Leaning into this work, we have been humbled and amazed to see the demand for our services grow quickly beyond what myself as a founder, and currently the only full-time staffer can handle. We are hoping to secure capital so we can scale successfully and sustainably. For us that looks like increasing our studio space so we can execute large-scale installations more efficiently, hiring a full-time dedicated administrator and/or operations manager, securing a company vehicle for flower market trips, deliveries and installations and buying technical equipment needed to keep our website offerings up to date such as cameras, seamless, hard drives and stands. Additionally, we are hoping this capital helps us create an internal infrastructure within our company that can continue to support paid internships and organize our mentoring programs for young designers seeking more experience in working in design and entrepreneurship.

 

2022 INSTALLATIONS

 

Oat Cinnamon has grown solely off of the support of our amazing customers and corporate partners. Without you, we would not have been able to see the success we have thus far. We are looking forward to connecting with you in real life and your support in all forms means so much to us.  Thank you so much from the bottom of my heart!

Much love - Ryan

Updates

The Campaign FAQs

 

Why is Oat Cinnamon raising capital?

- Since we launched, Oat Cinnamon has been completely self-funded. While this worked in our first years of business, our growth rate is now exceeding our rate of cash flow. In order to scale, we need to purchase some larger ticket items and hire a new team member.

What exactly will be done with the funds raised?

- Our priority is paying for our new studio space and a company vehicle. These are crucial items as we currently do not have enough space to store all of our equipment, accommodate multiple team members or enough space to process flowers and build arrangements and installations.  We are also prioritizing a vehicle as trips to the flower market and industrial supply shops are an essential and daily need. These trips require hauling large quantities of oversized materials such as flowers, wood, drills, glass vases and more. Temporary/short-term transportation such as ride shares and car rentals are no longer sustainable and we would like to have an energy efficient vehicle.

Is this all the money Oat Cinnamon needs?

Not quite! But it's a start. Our long-term goal is to hire a full-time operations manager and a retail experience that will require closer to 250K in total funding

Marines
09/14/2022
Dried Bouquet
$250
Yolanda
09/05/2022
Personalized Mailed Thank You Note
$50
Kathleen Marseille
09/05/2022
Personalized Mailed Thank You Note
$50
Kate Nelsen
09/03/2022
Monetary Contribution
$25
Ami
09/02/2022
Monetary Contribution
$20
Alexandra Holland
09/02/2022
Dried Bouquet
$250
Haley Morgan
09/01/2022
10% Off
$100
joanne
09/01/2022
Personalized Mailed Thank You Note
$50
Lori Krauss
09/01/2022
10% Off
$100
Anon
08/31/2022
Monetary Contribution
$95
Monetary Contribution

Whatever you can contribute makes a big difference. If that is just getting the word out, reposting or following us on Instagram that makes a HUGE impact for us. Thank you so much for supporting!

11 Supporters
Select this reward
50.00 USD
Personalized Mailed Thank You Note

In true slow business fashion you will receive a handwritten note on Oat Cinnamon stationary via snail mail.

86 Left
14 Supporters
Select this reward
100.00 USD
10% Off

10% Off any one-time website product such as bouquets, workshop attendance or fresh arrangement. (Not applicable to a reoccurring service such as a subscription)

15 Left
10 Supporters
Select this reward
250.00 USD
Dried Bouquet

Receive one of our signature dried bouquets in a limited-edition design specifically created for this funding campaign. Will include complimentary shipping via UPS.

195 Left
5 Supporters
Select this reward
500.00 USD
1 on 1 Flower Market Tour

Take a fall market morning tour with our founder Ryan through the NYC flower market. You will learn our studio's favorite flower vendors, tips and tricks to shopping the market and an industry discount on any flowers purchased. 2HRS *Must Be Local To NYC to Redeem*

10 Left
0 Supporters
Select this reward
1,000.00 USD
1 on 1 Flower Arrangement Class - 2 Hour

Join founder Ryan Norville in our new Oat Cinnamon HQ to learn how to make a signature small arrangement. Florals and vase to be provided. *Must be local to NYC to participate*

5 Left
0 Supporters
Select this reward

About the Entrepreneur

Rewards

Monetary Contribution

Whatever you can contribute makes a big difference. If that is just getting the word out, reposting or following us on Instagram that makes a HUGE impact for us. Thank you so much for supporting!

11 Supporters
Select this reward
50.00 USD
Personalized Mailed Thank You Note

In true slow business fashion you will receive a handwritten note on Oat Cinnamon stationary via snail mail.

86 Left
14 Supporters
Select this reward
100.00 USD
10% Off

10% Off any one-time website product such as bouquets, workshop attendance or fresh arrangement. (Not applicable to a reoccurring service such as a subscription)

15 Left
10 Supporters
Select this reward
250.00 USD
Dried Bouquet

Receive one of our signature dried bouquets in a limited-edition design specifically created for this funding campaign. Will include complimentary shipping via UPS.

195 Left
5 Supporters
Select this reward
500.00 USD
1 on 1 Flower Market Tour

Take a fall market morning tour with our founder Ryan through the NYC flower market. You will learn our studio's favorite flower vendors, tips and tricks to shopping the market and an industry discount on any flowers purchased. 2HRS *Must Be Local To NYC to Redeem*

10 Left
0 Supporters
Select this reward
1,000.00 USD
1 on 1 Flower Arrangement Class - 2 Hour

Join founder Ryan Norville in our new Oat Cinnamon HQ to learn how to make a signature small arrangement. Florals and vase to be provided. *Must be local to NYC to participate*

5 Left
0 Supporters
Select this reward