HBCU Culture Shop’s story (the short version) :
Dainelle Riley, founder of HBCU Culture Shop, grew frustrated with the lack of apparel easily available for her beloved HBCU, (Historically Black Colleges & Universities), Florida A&M University. She decided to take matters into her own hands by creating a small pre-sale line of HBCU items, which sold out twice. She began getting requests for more schools and it was at that moment she realized that she had an idea on her hands.
Riley also wanted to pay homage to her “pop", civil rights activist Willie B. Wyatt, who integrated Notasugla High School and he was one of two African American freshman to attend Auburn University. Wyatt eventually graduated from Tuskegee Institute. Wyatt shared his passion & excitement for HBCU’s with Dainelle as a young girl and she wants to continue to pay homage to the rich HBCU legacy and history through the HBCU Culture Shop.
The HBCU opportunity:
The market for collegiate apparel is booming. It generates over $4.6 billion in sales annually and has some 60 million minority fans. Collegiate Licensing Company who houses over 200 collegiate clients, has less than 30 HBCU’s represented.
The major university apparel retailers have left a hole in this market by not providing a large assortment of designs that represent the significance and importance of who we are as students, alumni and representative families of our HBCUs while embracing our rich culture as a diverse community. In part to this, Historically Black Colleges & Universities miss out on funding by not having fair representation in the licensed apparel market.
The HBCU Culture Shop is changing the industry, by making apparel that is accessible & fashionable that provides an outlet for black alumnae & HBCU supporters to deliver a statement of pride!
Why do we need your help?
We want to be able to spread the HBCU love and increase the number of schools we represent & expand our offerings. In order for us to do that we have to go through an expensive and oftentimes lengthy licensing process per school. We are looking for your help to raise funds to apply for more HBCU licensing, expand our footprint through digital marketing efforts and grow our team in anticipation of that expansion.
By gaining more collegiate licenses we are able to do three things which are very important to us:
1) We will be able to continue to further our social mission by paying 7%-15% [of each certified HBCU sale] back in royalties to our beloved HBCUS!
2) Provide more representation for black alumni who are often under represented in the market place.
3) Expand our team, which creates more jobs in our community.
What makes the HBCU Culture Shop Unique?
1) All of our designs are 100% original and created in-house.
2) We are black, female and HBCU grad owned.
3) We hand source all of our garments and place quality first.
4) Our company is family ran and operated
5) Since our inception in October of 2017, we have gained the attention of thousands of HBCU alumni & supporters. We have also been spotted on the likes of Jidenna, Miles Brown, Lena Waithe, Groovy Lew, Angela Rye, Sam Whiteout and many more voices of the culture!
Please consider supporting our HBCU dreams during this challenging time
Family, every single dollar counts.
You can choose to donate or donate by purchase of a product. After the conclusion of the campaign ( mid to late October), we will be in touch for your sizing and further details regarding your gift.
We are so thankful for everyone who has been apart of our journey since inception and we will continue to make you, our HBCUS and the ancestors proud!
Thank you so much for your time & we hope you find it in your heart to support our dreams.
Please consider taking our 1 minute survey to learn more about which HBCU's you'd like to see represented.
If you'd like to check out our apparel line please visit us online!
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