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HBCU Culture Shop

Help the HBCU Culture Shop provide more representation for HBCU's, (Historically Black Colleges and Universities), and Black Alumni!

$5,525
pledged of$8,000 goal
56
63Days Left
Fund it
Campaign Ends on November 30, 2020

Project Description

 

HBCU Culture Shop’s story (the short version) :

Dainelle Riley, founder of HBCU Culture Shop, grew frustrated with the lack of apparel easily available for her beloved HBCU, (Historically Black Colleges & Universities), Florida A&M University. She decided to take matters into her own hands by creating a small pre-sale line of HBCU items, which sold out twice. She began getting requests for more schools and it was at that moment she realized that she had an idea on her hands.

Riley also wanted to pay homage to her “pop", civil rights activist Willie B. Wyatt, who integrated Notasugla High School and he was one of two African American freshman to attend Auburn University. Wyatt eventually graduated from Tuskegee Institute. Wyatt shared his passion & excitement for HBCU’s with Dainelle as a young girl and she wants to continue to pay homage to the rich HBCU legacy and history through the HBCU Culture Shop. 

 

The HBCU opportunity: 

The market for collegiate apparel is booming. It generates over $4.6 billion in sales annually and has some 60 million minority fans. Collegiate Licensing Company who houses over 200 collegiate clients, has less than 30 HBCU’s represented. 

The major university apparel retailers have left a hole in this market by not providing a large assortment of designs that represent the significance and importance of who we are as students, alumni and representative families of our HBCUs while embracing our rich culture as a diverse community. In part to this, Historically Black Colleges & Universities miss out on funding by not having fair representation in the licensed apparel market.

The HBCU Culture Shop is changing the industry, by making apparel that is accessible & fashionable that provides an outlet for black alumnae & HBCU supporters to deliver a statement of pride! 

Why do we need your help? 

We want to be able to spread the HBCU love and increase the number of schools we represent & expand our offerings. In order for us to do that we have to go through an expensive and oftentimes lengthy licensing process per school. We are looking for your help to raise funds to apply for more HBCU licensing, expand our footprint through digital marketing efforts and grow our team in anticipation of that expansion. 

By gaining more collegiate licenses we are able to do three things which are very important to us: 

1) We will be able to continue to further our social mission by paying 7%-15% [of each certified HBCU sale] back in royalties to our beloved HBCUS! 

2) Provide more representation for black alumni who are often under represented in the market place. 

3) Expand our team, which creates more jobs in our community. 

What makes the HBCU Culture Shop Unique? 

1) All of our designs are 100% original and created in-house.

2) We are black, female and HBCU grad owned.

3) We hand source all of our garments and place quality first. 

4) Our company is family ran and operated 

5) Since our inception in October of 2017, we have gained the attention of thousands of HBCU alumni & supporters. We have also been spotted on the likes of Jidenna, Miles Brown, Lena Waithe, Groovy Lew, Angela Rye, Sam Whiteout and many more voices of the culture!

 

Please consider supporting our HBCU dreams during this challenging time 

Family, every single dollar counts. 

You can choose to donate or donate by purchase of a product. After the conclusion of the campaign ( mid to late October), we will be in touch for your sizing and further details regarding your gift. 

We are so thankful for everyone who has been apart of our journey since inception and we will continue to make you, our HBCUS and the ancestors proud!

Thank you so much for your time & we hope you find it in your heart to support our dreams.

Please consider taking our 1 minute survey to learn more about which HBCU's you'd like to see represented. 

 If you'd like to check out our apparel line please visit us online

Follow us at : 

Instagram

Facebook

Twitter 

Updates

The Campaign FAQs

 

 

Trumaine Burrell
09/26/2020
HBCU Culture Pack
$125
Mom & Pop
09/23/2020
Monetary Contribution
$200
Yolanda Joubert
09/19/2020
Thank You!
$5
N Peterson
09/19/2020
Pin + postcard
$15
Jamila McCoy
09/19/2020
HBCU Culture Pack
$125
09/18/2020
HBCU Tee + Stickers + Postcard
$35
Danielle Thomas
09/18/2020
HBCU Tee + Stickers + Postcard
$35
Naderah munajj
09/16/2020
Pin + postcard
$15
Kamila Zaidieh
09/15/2020
HBCU Sweatshirt + Stickers + Postcard
$50
Larrynnee Pierre
09/15/2020
HBCU Sweatshirt + Stickers + Postcard
$50
5.00 USD
Thank You!

- You will receive a personalized thank you from us

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

 

3 Supporters
Select this reward
15.00 USD
Pin + postcard

- You will receive one of our custom HBCU pins 

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

11 Supporters
Select this reward
35.00 USD
HBCU Tee + Stickers + Postcard

- You will receive a tee from our HBCU or Culture Collection ( up to 10 different styles)

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

10 Supporters
Select this reward
50.00 USD
HBCU Sweatshirt + Stickers + Postcard

- You will receive one of our sweatshirts from the HBCU or Culture Collection

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

16 Supporters
Select this reward
125.00 USD
HBCU Culture Pack

- You will receive an HBCU Culture sweatshirt 

- You will receive an HBCU Culture tee  

- You will receive one of our custom HBCU pins 

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

9 Supporters
Select this reward

Rewards

5.00 USD
Thank You!

- You will receive a personalized thank you from us

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

 

3 Supporters
Select this reward
15.00 USD
Pin + postcard

- You will receive one of our custom HBCU pins 

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

11 Supporters
Select this reward
35.00 USD
HBCU Tee + Stickers + Postcard

- You will receive a tee from our HBCU or Culture Collection ( up to 10 different styles)

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

10 Supporters
Select this reward
50.00 USD
HBCU Sweatshirt + Stickers + Postcard

- You will receive one of our sweatshirts from the HBCU or Culture Collection

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

16 Supporters
Select this reward
125.00 USD
HBCU Culture Pack

- You will receive an HBCU Culture sweatshirt 

- You will receive an HBCU Culture tee  

- You will receive one of our custom HBCU pins 

- You will receive a personalized thank you postcard from us

- You will get one of our HBCU stickers 

- You will be added to our VIP list 

- We will also take your desired HBCU into account for school licenses to add next 

9 Supporters
Select this reward