You know how finding a nail salon sucks?
Problem | For women who need polished nails to feel polished, finding a nail salon she trusts can be near impossible. Services are consistently inconsistent from visit to visit on all important dimensions - from availability, to length of appointment, to level of service and quality of the manicure - she never knows what she’s going to get even at her favorite neighborhood joint. She wants her manicures to be a relaxing treat that builds confidence so she can get back to kicking-ass in her everyday life.
Bye-bye bad manis, hello halo.
Solution | We’ve made our manicure process repeatable, predictable and measurable so our guests know they can trust us, and believe we’ll deliver a premium manicure experience. Using easy to implement technology and proprietary techniques, we’ve slimmed down our operations so we can focus on delivering amazing customer experiences in a way the nail salon industry hasn’t in 20+ years.
We solve our customer’s problem with four core tenants:
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Predictability: She can book, pay, and tip online (we’re cashless) so she knows there’s availability, and exactly when she can get in & get back to her day
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Consistency: Our proprietary mani-menu simplifies the multitude of choices in a digestible format, helping our nail technicians confirm they know exactly how she wants her manicure to look and giving her peace of mind that her manicure will be perfect every time
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Curation: We offer a pared down list of today’s most fashionable colors, giving her a premium look every time and guaranteeing that her favorite colors are always in-stock when she drops in
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Experience: From our branded colors, light & airy spaces, to the complimentary glass of wine or sparkling water she drinks, the Halo Hand brand is infused in every single touchpoint, unlike today’s outdated local salons
Business Model & Competition | We are the Dry-Bar of nail salons. Halo Hand is a first-mover in the tech-enabled nail salon space. We compete mainly with outdated local nail salons, and some branded chains that have a large localized real estate footprint. We earn money for each service rendered - customers pay ahead of time and can also purchase packages, much like a SoulCycle class. We also develop our own custom branded polishes & other nail products that can later be sold in-store or direct to consumer online.
Pop-Up & Go!
What we’re doing | halo hand is launching a series of cobranded popups in SF complete with halo-mani appointments, bubbly, instagramable moments and take-home swag-bags
Who we’ll host | We estimate 60 manicures appointments per pop-up, with 200-300 total women moving through the space, enjoying the experience at each event
Why we’re doing it | our goal is to pressure test & refine our operational model, build localized brand awareness, and gather customer feedback
We'd love to meet you
Team | Our Co Founders experienced this pain firsthand living in key markets like NYC, SF & Chicago.
Jennifer Barron - CEO & Co Founder joins Halo Hand from Twilio Product Management with expertise in building processes that scale for millions after receiving her MBA from Kellogg & MSDI from Northwestern
Donna Budman - COO & Co Founder joins Halo Hand most recently from Yelp Business Operations with deep expertise in retail and previously as a consultant at Oliver Wyman
Our Asks | We are currently raising funds for the launch of our first co-branded pop-up experiences, where we will build localized brand awareness, test & refine our operational model.
If you would like to partner, invest, or want to learn more, please contact us at hello@halohand.me
