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Gugu Guru

The ultimate shopping experience for parents - powered by parents!

$6,167
pledged of$100,000 goal
41
41Days Left
Fund it
Campaign Ends on September 10, 2021

Project Description

 

Introducing Gugu Guide, the first ever peer-to-peer marketplace for parents who thrive on helping other parents thrive.

Gugu Guru is a personalized social commerce powered by experienced parents. On Gugu Guru, new parents benefit from the personalized advice of their seasoned peers, while those peers - called Gugu Guides - monetize the advice they're giving.

Most parents feel overwhelmed shopping for products for their little ones. At Gugu Guru, we help them choose the right gear for their family through an online lifestyle quiz and by matching them with trusted mom mentors - called Gugu Guides - who are just like them, so they save time and shop confidently.

 

Here's the problem: shopping for baby gear and products is challenging so new parents seek information from various sources, which often results in confusing and wrong advice.

  • For new – especially first time parents – shopping for baby products is extremely overwhelming. There is a ton of selection, confusing reviews and an overload of well meaning but biased advice.
  • Parents trust the advice of their peers more than any other source but baby gear is not a one size fits all category. 

 

Impact of the COVID-19 Pandemic on Moms

Recently, the impact of the COVID-19 pandemic uncovered a critical need to lift up an untapped powerhouse - moms.  According to census.gov, last spring, between March and April 2020, some 3.5 million mothers living with school-age children left active work — either shifting into paid or unpaid leave, losing their job, or exiting the labor market all together. Almost 1-in-2 (45%) mothers of school-age children were not actively working last April. 

Gugu Guru's mission is focused on empowering the millions of moms displaced by the COVID-19 pandemic, as well as moms who choose to stay at home to raise their children by offering them a way to monetize their expertise.

 

Our community of moms can deliver expert product recommendations to the 21 million families who have a child under the age of six.

 

 

 

We have built a team of experts who are uniquely qualified to create a game-changing retail experience for parents. They have all worked with some of the largest baby brands and well known retailers.

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Where is Gugu Guru located?

Gugu Guru is a fully remote team and always has been. The founder, Monica, lives in Long Island, NY.  The rest of the Gugu Guru team lives all over, including: CA IL, NY, NJ, PA, UT and VA!

  • When should I expect to receive my reward?

We aim to start fulfilling all rewards on or about 9/1/2021. Backers will be contacted via email by Gugu Guru to confirm delivery dates. Please note that virtual services such as newsletter shout-outs and social media love will be scheduled on a first come, first serve basis and are not guaranteed to occur in September of 2021. Actual timing will depend on final number of backers.

  • Why are you building this marketplace?

As of April 2021, nearly 50% of moms have left the workforce due to the COVID-19 Pandemic. It is time for some major changes and we want to be part of the solution. While our goal is still to help parents, we have shifted our focus a bit at Gugu Guru.  Our Gugu Guides powered marketplace will allow everyday moms to earn commission off of their product recommendations to other parents.  But we won’t be able to do this without your support.

  • What makes Gugu Guru different from other affiliate marketing programs?

There are many social commerce sites popping up but what makes our Gugu Guide program different is that we match new parents with a parent who shares similar values and a similar lifestyle  / parenting style.

  • Can Dads be Gugu Guides?

Absolutely! We welcome moms, dads and even aunts and uncles who would like to monetize their baby & kid product recommendations.  However our main goal is to help moms who want to earn income.

  • How can I get in touch with Gugu Guru?

You can reach us at hello@guguguru.com

 

 

Lisa Tarshis
07/30/2021
Newsletter Shout-out
$50
Lauren Alpert
07/30/2021
Feeding Bundle (Choice of 1)
$95
Miriam Dreifuss
07/29/2021
Monetary Contribution
$25
Anonymous
07/29/2021
Gugu Angel
$100
Julia Steele
07/29/2021
Feeding Bundle (Choice of 1)
$95
Dieter Vandervan
07/29/2021
Mentoring Session with Monica Banks
$350
07/28/2021
Travel Bundle
$100
Nancy Goldstein
07/28/2021
Monetary Contribution
$50
Anon
07/28/2021
Monetary Contribution
$36
07/28/2021
Monetary Contribution
$100
50.00 USD
Newsletter Shout-out

Pledge $50 and we will feature you / your company in our weekly newsletter with over 44,000 subscribers! This listing includes a link to your website, a one sentence description and the option to include a promo code.

45 Left
5 Supporters
Select this reward
75.00 USD
Gugu Angel

Thank you for being an angel and supporting our mission to help mamas monetize their expertise. In addition to receiving our undying appreciation in return for your support, you'll also get this beautiful Gugu Guru branded water bottle to keep you hydrated.

6 Supporters
Select this reward
95.00 USD
Feeding Bundle (Choice of 1)

The perfect bundles of world class infant feeding products at a value!  We offer three different bundles based on your feeding style.  Know a new or expectant parent? These bundles make a phenomenal baby shower gift! Choose one of the following:

Breastfeeding Bundle

Bottle Bundle

Pumping Bundle

27 Left
3 Supporters
Select this reward
100.00 USD
Travel Bundle

Traveling with a babe? This bundle is a collection of must-have products for those on the move. Know a new or expectant parent? This bundle makes a phenomenal baby shower gift and will be very appreciated by any on-the-go parent!  Includes:

26 Left
4 Supporters
Select this reward
115.00 USD
Unique Sleep Bundle

A well-rested family is a happy family.  This unique sleep bundle is a Gugu Guru curated of innovative & unique products for catching z's. Know a new or expectant parent? This bundle makes a phenomenal baby shower gift and will be very appreciated by any household with an infant!  Includes:

28 Left
2 Supporters
Select this reward
199.00 USD
GG Social Love

As a way to show our profound appreciation for your $199 pledge, we'll give you a bundle of social media love, which includes one (1) Facebook post - tag included, one (1) tweet and one (1) Instagram story.

50 Left
0 Supporters
Select this reward
350.00 USD
Mentoring Session with Monica Banks

For your pledge of $350, you'll receive a dedicated one hour-long zoom call mentoring session with Gugu Guru founder Monica Banks. If you're an entrepreneur or aspiring mom-founder - this session is for you! You can ask Monica anything about her 15 years working in the mom & baby industry, work through challenges you're having or pitch your idea for feedback. 

4 Left
1 Supporter
Select this reward
500.00 USD
Gugu Guru Buyer Session

We’re a team of experts in the baby/kid world. Get an hour with us to pick our brains about anything and everything. Receive valuable feedback on your offering, learn about D2C branding best practices, cost effective marketing suggestions tailored to your product or service and more!

 

19 Left
1 Supporter
Select this reward
1,200.00 USD
Sage Showcase Page (3 months)

Are you looking to expand your audience, learn how to connect with brands and forge partnerships and get a ton of free product in the process? Then this reward is for you! For a three month period, you'll have an SEO optimized storefront on Gugu Guru. You'll receive products to test, be able to showcase your favorite products via video content, host live shopping events and set shopping appointments.  Best of all? You'll earn 10% commission on anything sold from your storefront. We'll coach you on best practices along the way.  

 

Note: if you wish to keep your storefront on Gugu Guru and remain a member of our exclusive Sage community after the three month term is up, you're able to do so for a nominal monthly fee.  Continuation is subject to activity and performance of page.

 

 

 

25 Left
0 Supporters
Select this reward
1,500.00 USD
Mom Focus Group

Are you a brand looking to know more about your core consumers - moms? We are here to help. Collecting data and marketing research can be super overwhelming and can be extremely costly. We know moms and we’ll help you get the right feedback on your product. We’ll host a 10 person focus group of moms who meet your target criteria so we can help give you feedback on your product, messaging and branding.

20 Left
0 Supporters
Select this reward
4,500.00 USD
Moms Who Launch

Are you launching a new baby/kid product to the world? We can help. Leverage our Gugu Guides to launch your product.

  • Focus Group for feedback 
  • Get your product into the hands of 50 Gugu Guides 
  • Get your product into the hands of at least five (5) celebrities & influencers with a following of over 50,000 that meet your target criteria. We'll get their permission to send your product, follow-up with them to confirm receipt and gather feedback for you.
  • We will show you how to grow your community of ambassadors and build brand awareness
  • Giveaway to our community on Instagram or Facebook  
  • Connect you to like minded brands for future collabs 
10 Left
0 Supporters
Select this reward

Rewards

50.00 USD
Newsletter Shout-out

Pledge $50 and we will feature you / your company in our weekly newsletter with over 44,000 subscribers! This listing includes a link to your website, a one sentence description and the option to include a promo code.

45 Left
5 Supporters
Select this reward
75.00 USD
Gugu Angel

Thank you for being an angel and supporting our mission to help mamas monetize their expertise. In addition to receiving our undying appreciation in return for your support, you'll also get this beautiful Gugu Guru branded water bottle to keep you hydrated.

6 Supporters
Select this reward
95.00 USD
Feeding Bundle (Choice of 1)

The perfect bundles of world class infant feeding products at a value!  We offer three different bundles based on your feeding style.  Know a new or expectant parent? These bundles make a phenomenal baby shower gift! Choose one of the following:

Breastfeeding Bundle

Bottle Bundle

Pumping Bundle

27 Left
3 Supporters
Select this reward
100.00 USD
Travel Bundle

Traveling with a babe? This bundle is a collection of must-have products for those on the move. Know a new or expectant parent? This bundle makes a phenomenal baby shower gift and will be very appreciated by any on-the-go parent!  Includes:

26 Left
4 Supporters
Select this reward
115.00 USD
Unique Sleep Bundle

A well-rested family is a happy family.  This unique sleep bundle is a Gugu Guru curated of innovative & unique products for catching z's. Know a new or expectant parent? This bundle makes a phenomenal baby shower gift and will be very appreciated by any household with an infant!  Includes:

28 Left
2 Supporters
Select this reward
199.00 USD
GG Social Love

As a way to show our profound appreciation for your $199 pledge, we'll give you a bundle of social media love, which includes one (1) Facebook post - tag included, one (1) tweet and one (1) Instagram story.

50 Left
0 Supporters
Select this reward
350.00 USD
Mentoring Session with Monica Banks

For your pledge of $350, you'll receive a dedicated one hour-long zoom call mentoring session with Gugu Guru founder Monica Banks. If you're an entrepreneur or aspiring mom-founder - this session is for you! You can ask Monica anything about her 15 years working in the mom & baby industry, work through challenges you're having or pitch your idea for feedback. 

4 Left
1 Supporter
Select this reward
500.00 USD
Gugu Guru Buyer Session

We’re a team of experts in the baby/kid world. Get an hour with us to pick our brains about anything and everything. Receive valuable feedback on your offering, learn about D2C branding best practices, cost effective marketing suggestions tailored to your product or service and more!

 

19 Left
1 Supporter
Select this reward
1,200.00 USD
Sage Showcase Page (3 months)

Are you looking to expand your audience, learn how to connect with brands and forge partnerships and get a ton of free product in the process? Then this reward is for you! For a three month period, you'll have an SEO optimized storefront on Gugu Guru. You'll receive products to test, be able to showcase your favorite products via video content, host live shopping events and set shopping appointments.  Best of all? You'll earn 10% commission on anything sold from your storefront. We'll coach you on best practices along the way.  

 

Note: if you wish to keep your storefront on Gugu Guru and remain a member of our exclusive Sage community after the three month term is up, you're able to do so for a nominal monthly fee.  Continuation is subject to activity and performance of page.

 

 

 

25 Left
0 Supporters
Select this reward
1,500.00 USD
Mom Focus Group

Are you a brand looking to know more about your core consumers - moms? We are here to help. Collecting data and marketing research can be super overwhelming and can be extremely costly. We know moms and we’ll help you get the right feedback on your product. We’ll host a 10 person focus group of moms who meet your target criteria so we can help give you feedback on your product, messaging and branding.

20 Left
0 Supporters
Select this reward
4,500.00 USD
Moms Who Launch

Are you launching a new baby/kid product to the world? We can help. Leverage our Gugu Guides to launch your product.

  • Focus Group for feedback 
  • Get your product into the hands of 50 Gugu Guides 
  • Get your product into the hands of at least five (5) celebrities & influencers with a following of over 50,000 that meet your target criteria. We'll get their permission to send your product, follow-up with them to confirm receipt and gather feedback for you.
  • We will show you how to grow your community of ambassadors and build brand awareness
  • Giveaway to our community on Instagram or Facebook  
  • Connect you to like minded brands for future collabs 
10 Left
0 Supporters
Select this reward