Black women launch worry-free rideshare in Portland, Oregon
The Problem:
Women and non-binary people do not feel safe or valued in regular rideshare or taxi services. Everyone should feel protected on their journey. No one should have to worry about getting home safely.
The Answer:
Go Girl RIde is on a mission is to create a culture where everyone* feels safe to go their own way. And we need your help! Without funding we are stalled, unable to move forward.
*Anyone who self-identifies as a woman in a way that is meaningful to them, non-binary, non-gender conforming, genderqueer, and/or a proud feminist is warmly welcomed here.
In a moment where the world feels unsafe and uncertain, Go Girl Ride offers protection, consistency, and freedom to go your own way.
On track to be the first rideshare to provide inclusive, safe, curated rides, Go Girl Ride has a roadmap to create a worry-free ride for marginalized communities, typically uneasy in a regular taxi or rideshare service.
Why support us?
We need seed money to keep rolling.
Go Girl Ride identified 3 problems preventing regular rideshare services from diversity, equity, and inclusion. We intend to change the rideshare industry by addressing issues head-on, as well as giving back to our community, and crafting a highly customized ride.
We are experienced experts in this industry and driven social entrepreneurs. As 3 Black women, we know the safety and security Black women are missing.
We are a sound investment and have big plans!
We have already proven valuable to VCs and were invited to pitch in 2019 at the Fall Pipeline Angel Summit in Philadelphia. In order to be pitch-ready for VC funding, we need to plan, brand, and test our app. Your contributions will help Go Girl Ride get to the funding finish line.
Where will your $$ go?
- Brand architecture, strategy for our sub-brands, finalize our brand copy.
- Design work to redo our logo/ website + social media support.
- Help define our organizational structure.
- Get legal agreements in place so we can continue to create equity for our team.
- Hire a CPA/CFO to help us build a profitable business.
- Bring on technical expertise/identify a CTO.
- Create a program to invest a percentage of our funds back into local communities.
Make an Impact.
Support Black Women founders and a product that will improve mobility for diverse communities.
Founder Trenelle Doyle, along with her founding team Ebonee Smith and Lashell Harris, is building Go Girl Ride to connect (primarily) women and non-binary* riders with vetted affinity-group drivers, providing riders a worry-free journey.
Support Freedom & Mobility.
Rideshare Competition is hindered by...
- Lack of safety
- Unequal pay
- A male-dominated industry
PLUS Uber and Lyft were both founded by men and have mostly white men in their C-Suite.
What about the rideshare market? Is there room for Go Girl Ride? “Where we’re going, we don’t need roads.” Ok we do, but there are no limits to how many cities and how many BIPOC and LGBTQA people we could serve. We have to start somewhere and our home, Portland, Oregon seems like a city in need of safe spaces. Our roll-out plan includes launching in cities with high reports of human trafficking and sex workers first.
Supporting Data
- In 2018, over 120 sexual assaults were reported on Uber + Lyft drivers. In 2019-2020, 3000 sexual assaults and 293 rapes were tracked by Uber.
- Women Uber drivers earn 93% on the dollar compared to men.
- 14% of Uber drivers are womxn; 30% of Lyft drivers are womxn; 12.7% of taxi and chauffeur drivers are womxn.
Without funding, we may run out of gas!
You can make a difference and support a Black-owned, woman-owned rideshare service, bringing safer rides to everyone.
We're grateful to have you on this journey!
Don’t forget to sign up for our mailing list and join the ride.
GO GIRL RIDE.
We meet you where you are.
