A new approach to green beauty and why this Latina is on a mission to diversify the organic industry by making products Millenials want
Project Description
The glow up believes that true beauty is the one that comes from within. I wanted to create a line of cosmetics that reveal your inner radiance by using ingredients that not only make your skin glow, but deliver noticeable results that you feel and others can see.
Our cosmetics give you the confidence in knowing our products are good for you and the environment through our clean ingredients. Unlike others, The glow up makes you glow inside & out!
The beauty industry is a self- regulated 445 billion dollar industry and has been unregulated since 1938, leaving brands to use any words and green adjectives as they please. As a result, harmful ingredients such as talc, methylparaben, propylparaben are among harmful components that can be found in major retail stores.
As a beauty and skincare enthusiast, I started making my own products at home because i felt the need in the market to be more transparent in their sourcing methods and ingredients. For instance, just because a company is considered cruelty- free doesn’t mean they’re not using parabens on their products.
I realized I wanted to emphasize on creating a clean beauty cosmetics line #millenialapproved.
There’s a lot of green organic brands in the market but they’re not targeting me and many people my age as consumers. Clean beauty embraces natural and safe synthetic ingredients, with a focus on efficacy to our skin and transparency.
I would use the money raised with the help of IFundWomen to develop and rebrand in order to enter new markets.
My current business name “The glow up by Angie” doesn’t stick to the customer’s mind, and it does not stand out. Most importantly, it doesn’t capture the essence of what the products truly stand for. Along with rebranding I would use the capital to enhance my packaging and make it more sustainable, I would also hire a chemist to extend my foundation line in order to compete with existing brands that currently offer a wide range of foundations.
One of my biggest dreams is going to beauty expos and exhibiting my products, showing what clean beauty is while spreading awareness thru accurate, and easy to understand product packaging.
Teaching girls all over America how to read makeup labels, and choosing wisely in their buying choices, not just products in the makeup counter! If you want to support clean beauty, and products made here in USA Join me on this journey!
Angelica, Angie for short (Founder)
The person behind the brand. From Marketing, Social Media, Product Development, Purchasing buyer, and Creative Director I manage many roles for my growing start-up. In addition, I like to create brand collaborations as a clean beauty advocate with companies that align with my values.
Piyis (Customer Service)
As my assistant and right hand, my miniature pinscher does it all. From handling emails to packing items for shipment, Piyis is committed to creating a unique customer experience.
I don’t look like the typical entrepreneur at a pitching event. Most of the times I am the only latina, sometimes even the only millennial in the room. If you mixed these two I usually get blank stares my way. People constantly tell me to brand my business as a latina owned brand. If someone that looks like me can relate to my physique, they will buy. But you see, cancer doesn’t care about your background, the color of your skin or the country you are from. According to the Environmental Working Group, women use an average of 12 products a day, containing 168 different chemicals. Men use fewer products, but still put 85 chemicals on their bodies.With Ifundwomen being a platform that embraces women and diversity I want to not only raise capital for my business but raise awareness to the numerous chemicals we apply to our skin on a daily basis. I want to reward others who are funding my dreams in ways that can better their lifestyle. I curated a selection of current customer’s favorites as well as an educational PDF exclusively for my backers of this campaign!
Thank you for putting your dollars and investing in clean beauty! If you know someone who will benefit from this campaign, share this message, knowledge is power.
Updates
The Campaign FAQs
Just Because I Care
Part of our crowdfunding campaign is to help raise funds for a new brand identity. We are looking to create a name that resonates with our business on a deeper level. After watching the video, do you have a name suggestion? Submit your name idea with $10 USD. If your name is chosen we will contact you and gift you $100 dollars worth of products once we relaunch! Feel free to enter as many times as you like, the more you enter, the higher the chances of winning!
One of the reasons why we are crowdfunding is to create a new brand identity that stands out in the beauty industry. The word glow is over-rated, we want a name that truly represents high- quality ingredients, innovation, light and transparency. After watching our video, what names or phrases come to mind? By contributing $25 USD you are automatically entered to win our whole entire collection and company shoutout if your name and tagline are chosen! Enter as many times as you like.
Have you ever wondered what’s inside your favorite beauty products, shampoos, lotions, and almost any cosmetic label? Pretty confusing right? If you don’t understand a cosmetic label, you might be using products with ingredients that are harmful for your skin.
Reward yourself to the ultimate guide where I will break down how to read a label:
- Learn and identify Parabens and sulfates
- Product type/ Purpose and Symbols
- Figuring out an ingredient concentration
Fanny packs will come with two products curated with the perfect products to glow on the go this summer!
Bag conveniently fits your phone, sunglasses and you can choose to fit two of three options below :
- 1 Luxe powder Illuminator 3.4 gr
- Apricot Liquid Illuminator 10 ml
- Sunkissed glow liquid foundation 10 ml
- Free makeup sponge
Have you been wanting to try our products for the first time and aren’t sure which highlight will be your favorite? Here’s an idea: Try them all! Each one is formulated with skin- loving ingredients leaving out the ones that are not. Our loose powder illuminators are known for being highly pigmented and long- lasting! Have you ever tried a Talc- Free line of illuminators? Get ready to glow inside out without compromising your health.
- Luxe $16
- Heavenly $16
- Pirita $16
Would you like the ultimate box for Glass skin? Look no further! Our customer’s top picks for radiant skin all year long.This set includes our Sun-kissed Foundation, Loose powder Illuminator, Liquid drops in shade “Sunset Rose” and your choice of eyebrow powder to keep those dreamy arches in place! As a gift we are also including a beauty sponge infused with Vitamin E. After all, we want your skin to be as radiant as possible! Box Includes an intro to skin PDF where Angie will teach you on each product and it’s benefits.
- Your choice of 10 ml Foundation $12
- Your choice of Loose powder Illuminator $16
- Sunset Rose $12
- Your choice of Eyebrow Product: $12
- Concealer $14
As a business owner and content creator I know the importance of building brand awareness and growing engagement on social media. If you’ve tried other kinds of marketing funnels and haven’t seen much to your efforts, feature your business with me!
Secure a feature on both of my social media accounts with a combined following of more than 14k for @angelic401 & @theglowupbyangie Instagram
Reward Includes:
- 1 Dedicated Instagram Story on two instagram accounts
- Company mention as part of our thank you blog on our website at the end of our funding journey
If you’re looking to get your brand in front of thousands this summer this is it!
Think about it, if you were trying to connect with an audience that is mission- driven and passionate on facebook ads, you wouldn’t know how to find them
Being in this entrepreneurship journey has allowed me to pick up many skills along the way. I have been able to grow a community of more than 10k on instagram in less than three years and along with that I’ve been able to collaborate with brands I’m very fond of.
Receive a coaching call on growing your social media presence.
1 hour call will include:
- Editing your Bio
- Branding Clarity
- Finding your passion and making it a business online
- Do you want to be an influencer vs. an online-preneur?
In addition you will receive a personalized PDF that will guide your next steps to define your social media strategies. (what to post and when, lifestyle brand photo tips, and how to plan your feed to look cohesive)
Learn how to master your makeup routine! Go from beginner to a full face of glowing skin! Reward yourself in this self-beauty class that will make your old habits think twice about organic makeup. Disclaimer: Your skin will have you looking and feeling your best!
For a 2hr Private Online Makeup class, you will learn:
- Foundation and discovering your unique undertone
- Highlighting and Contouring
- Discovering the best eyebrow shape for your features and how to create, dreamy fluffy brows even if you have sparse areas (Just like our founder)
- Best eye makeup for your eye shape
- Applying False Eyelashes
- Best color lipsticks for your skin tone
No products included.
Learn how to master your makeup routine! Go from beginner to a full face of glowing skin using a curated selection of Angie’s top cruelty- free picks! Reward yourself in this self-beauty class that will make your old habits think twice about organic makeup. Disclaimer: Your skin will have you looking and feeling your best!
You will learn:
- Foundation and discovering your unique undertone
- Highlighting and Contouring
- Discovering the best eyebrow shape for your features and how to create, dreamy fluffy brows even if you have sparse areas (Just like our founder)
- Best eye makeup for your eye shape
- Applying False Eyelashes
- Best color lipsticks for your skin tone
Online Makeup class and a kit with more than $180 worth of products of certified Cruelty- free Makeup from our brand as well as Angie’s skincare recommendations. Kit will include vegan lipsticks, beauty sponges, toners, and facial creams to achieve the ultimate botanical radiance!
Be seen! Be heard! Be talked about! Welcome to the new era of advertisement.
I’m pitching myself in a very millennial way, and that’s because I truly believe your company will gain the most out of supporting this campaign.
Now more than ever companies like yours that are investing in women are making headlines and creating a sense of pride that communicates trust to the end consumer.
This summer, skip those expensive radio ads, and the facebook campaigns that have given you no ROI to show for it. If you’re looking for an organic and authentic way to bring potential customers, as well as to stand out from your competitors, this is it!
Angel Company Sponsorship:
*Instagram stories shoutout for a whole month. One shoutout per day! I will show your brand content such as your logo, flyer, infographic, etc with an audience reach of 6,600 total monthly views on my social media. To be fair, it will also be done on my best peak hours, when my audience is usually active.
- 30 second story video talking about your company on both social media accounts @angelic401 @theglowupbyangie
- Stage mention on Cosmetics Launch Party!
- Company will be included on website blog as part of Ifundwomen sponsors and thank you message.
- Thank you card with a bonus gift from our cosmetics brand once it relaunches.
According to Accenture’s 2018 Global Consumer Pulse Research
62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. Numbers don’t lie, your spending choices reflect your company’s values.
If you are ready to show your companies culture and embrace an innovative way of marketing this sponsorship includes everything from Angel sponsorship but in addition, you will receive:
Ultimate Angel Company Sponsorship:
*Instagram stories shoutout for a whole month. One shoutout per day! I will show your brand content such as your logo, flyer, infographic, etc with an audience reach of 6,600 total monthly views on Angie’s social media. To deliver the best value, it will also be done on my highest peak hours meaning when my audience is usually active.
- 30 second story video talking about your company on both social media accounts @angelic401 @theglowupbyangie
- Stage mention on Cosmetics Launch Party!
- Company will be included on website blog as part of Ifundwomen sponsors and thank you message.
- Logo on screen promo
- Half- page Ad on program book
- Company logo on our step and repeat located in our red carpet entrance for our official launch party
- Thank you card with a bonus gift from our cosmetics brand once it relaunches.
Rewards
Just Because I Care
Part of our crowdfunding campaign is to help raise funds for a new brand identity. We are looking to create a name that resonates with our business on a deeper level. After watching the video, do you have a name suggestion? Submit your name idea with $10 USD. If your name is chosen we will contact you and gift you $100 dollars worth of products once we relaunch! Feel free to enter as many times as you like, the more you enter, the higher the chances of winning!
One of the reasons why we are crowdfunding is to create a new brand identity that stands out in the beauty industry. The word glow is over-rated, we want a name that truly represents high- quality ingredients, innovation, light and transparency. After watching our video, what names or phrases come to mind? By contributing $25 USD you are automatically entered to win our whole entire collection and company shoutout if your name and tagline are chosen! Enter as many times as you like.
Have you ever wondered what’s inside your favorite beauty products, shampoos, lotions, and almost any cosmetic label? Pretty confusing right? If you don’t understand a cosmetic label, you might be using products with ingredients that are harmful for your skin.
Reward yourself to the ultimate guide where I will break down how to read a label:
- Learn and identify Parabens and sulfates
- Product type/ Purpose and Symbols
- Figuring out an ingredient concentration
Fanny packs will come with two products curated with the perfect products to glow on the go this summer!
Bag conveniently fits your phone, sunglasses and you can choose to fit two of three options below :
- 1 Luxe powder Illuminator 3.4 gr
- Apricot Liquid Illuminator 10 ml
- Sunkissed glow liquid foundation 10 ml
- Free makeup sponge
Have you been wanting to try our products for the first time and aren’t sure which highlight will be your favorite? Here’s an idea: Try them all! Each one is formulated with skin- loving ingredients leaving out the ones that are not. Our loose powder illuminators are known for being highly pigmented and long- lasting! Have you ever tried a Talc- Free line of illuminators? Get ready to glow inside out without compromising your health.
- Luxe $16
- Heavenly $16
- Pirita $16
Would you like the ultimate box for Glass skin? Look no further! Our customer’s top picks for radiant skin all year long.This set includes our Sun-kissed Foundation, Loose powder Illuminator, Liquid drops in shade “Sunset Rose” and your choice of eyebrow powder to keep those dreamy arches in place! As a gift we are also including a beauty sponge infused with Vitamin E. After all, we want your skin to be as radiant as possible! Box Includes an intro to skin PDF where Angie will teach you on each product and it’s benefits.
- Your choice of 10 ml Foundation $12
- Your choice of Loose powder Illuminator $16
- Sunset Rose $12
- Your choice of Eyebrow Product: $12
- Concealer $14
As a business owner and content creator I know the importance of building brand awareness and growing engagement on social media. If you’ve tried other kinds of marketing funnels and haven’t seen much to your efforts, feature your business with me!
Secure a feature on both of my social media accounts with a combined following of more than 14k for @angelic401 & @theglowupbyangie Instagram
Reward Includes:
- 1 Dedicated Instagram Story on two instagram accounts
- Company mention as part of our thank you blog on our website at the end of our funding journey
If you’re looking to get your brand in front of thousands this summer this is it!
Think about it, if you were trying to connect with an audience that is mission- driven and passionate on facebook ads, you wouldn’t know how to find them
Being in this entrepreneurship journey has allowed me to pick up many skills along the way. I have been able to grow a community of more than 10k on instagram in less than three years and along with that I’ve been able to collaborate with brands I’m very fond of.
Receive a coaching call on growing your social media presence.
1 hour call will include:
- Editing your Bio
- Branding Clarity
- Finding your passion and making it a business online
- Do you want to be an influencer vs. an online-preneur?
In addition you will receive a personalized PDF that will guide your next steps to define your social media strategies. (what to post and when, lifestyle brand photo tips, and how to plan your feed to look cohesive)
Learn how to master your makeup routine! Go from beginner to a full face of glowing skin! Reward yourself in this self-beauty class that will make your old habits think twice about organic makeup. Disclaimer: Your skin will have you looking and feeling your best!
For a 2hr Private Online Makeup class, you will learn:
- Foundation and discovering your unique undertone
- Highlighting and Contouring
- Discovering the best eyebrow shape for your features and how to create, dreamy fluffy brows even if you have sparse areas (Just like our founder)
- Best eye makeup for your eye shape
- Applying False Eyelashes
- Best color lipsticks for your skin tone
No products included.
Learn how to master your makeup routine! Go from beginner to a full face of glowing skin using a curated selection of Angie’s top cruelty- free picks! Reward yourself in this self-beauty class that will make your old habits think twice about organic makeup. Disclaimer: Your skin will have you looking and feeling your best!
You will learn:
- Foundation and discovering your unique undertone
- Highlighting and Contouring
- Discovering the best eyebrow shape for your features and how to create, dreamy fluffy brows even if you have sparse areas (Just like our founder)
- Best eye makeup for your eye shape
- Applying False Eyelashes
- Best color lipsticks for your skin tone
Online Makeup class and a kit with more than $180 worth of products of certified Cruelty- free Makeup from our brand as well as Angie’s skincare recommendations. Kit will include vegan lipsticks, beauty sponges, toners, and facial creams to achieve the ultimate botanical radiance!
Be seen! Be heard! Be talked about! Welcome to the new era of advertisement.
I’m pitching myself in a very millennial way, and that’s because I truly believe your company will gain the most out of supporting this campaign.
Now more than ever companies like yours that are investing in women are making headlines and creating a sense of pride that communicates trust to the end consumer.
This summer, skip those expensive radio ads, and the facebook campaigns that have given you no ROI to show for it. If you’re looking for an organic and authentic way to bring potential customers, as well as to stand out from your competitors, this is it!
Angel Company Sponsorship:
*Instagram stories shoutout for a whole month. One shoutout per day! I will show your brand content such as your logo, flyer, infographic, etc with an audience reach of 6,600 total monthly views on my social media. To be fair, it will also be done on my best peak hours, when my audience is usually active.
- 30 second story video talking about your company on both social media accounts @angelic401 @theglowupbyangie
- Stage mention on Cosmetics Launch Party!
- Company will be included on website blog as part of Ifundwomen sponsors and thank you message.
- Thank you card with a bonus gift from our cosmetics brand once it relaunches.
According to Accenture’s 2018 Global Consumer Pulse Research
62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. Numbers don’t lie, your spending choices reflect your company’s values.
If you are ready to show your companies culture and embrace an innovative way of marketing this sponsorship includes everything from Angel sponsorship but in addition, you will receive:
Ultimate Angel Company Sponsorship:
*Instagram stories shoutout for a whole month. One shoutout per day! I will show your brand content such as your logo, flyer, infographic, etc with an audience reach of 6,600 total monthly views on Angie’s social media. To deliver the best value, it will also be done on my highest peak hours meaning when my audience is usually active.
- 30 second story video talking about your company on both social media accounts @angelic401 @theglowupbyangie
- Stage mention on Cosmetics Launch Party!
- Company will be included on website blog as part of Ifundwomen sponsors and thank you message.
- Logo on screen promo
- Half- page Ad on program book
- Company logo on our step and repeat located in our red carpet entrance for our official launch party
- Thank you card with a bonus gift from our cosmetics brand once it relaunches.