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The Future of YOWIE

YOWIE is building the future of dynamic retail:
an (endlessly) shoppable space to stay, shop, collaborate, and explore!

$32,098
pledged of$148,000 goal
240
27Days Left
Fund it
Campaign Ends on July 30, 2020

Project Description

In only four years, YOWIE has become a bedrock of Philadelphia’s young creative class. Our ever-growing community has engaged with our store, our workshops, and our collaborations, trusting our voice on all things design and hospitality.

#We’reALotOfThings to our community. Now, we’re building the physical space to be all of those things at once, and at the highest level possible.

YOWIE is evolving into a multi-floor platform for creativity, bringing hospitality, design, retail, and community engagement into one interconnected space with multiple consumer touchpoints.

Renderings of our new concept space including one of our suites, our test kitchen and updated storefront.
Renderings of our new concept space including one of our suites, our test kitchen and updated storefront.


YOWIE is building the future of dynamic retail: an (endlessly) shoppable space to stay, shop, collaborate, and explore, curated from our unique point of view and empowered by the community of artists, shoppers, and creators that trust our voice and vision.

This spacial flexibility enables shoppable moments curated by YOWIE and its brand partners in ways that are unprecedented in the Philadelphia market.

Named "The Coolest Shop in Philadelphia" by Bon Appetit, YOWIE’s expansion is a natural amalgamation of what our team has built over four years: a trusted brand that has grown each year in sales, influence, and impact, all through word-of-mouth praise and organic (unpaid) earned media from nation’s leading voices on design and hospitality.

We have received lots of fantastic earned media since our launch in 2016!
We have received lots of fantastic earned media since our launch in 2016!

That influence has led to multiple opportunities to amplify our voice across mediums, from speaking engagements at Pinterest HQ to leading interior designs at some of the year’s most notable spaces, like Brooklyn’s acclaimed Ethel’s Club.

Images of our current space and a few of our favorite events and workshops.
Images of our current space and a few of our favorite events and workshops.


Our community of creators, collaborators, and shoppers have followed and supported us because we offer a level of service and personalization unavailable in Philly’s current landscape of retail chains and big-box stores. With this expanded multi-touchpoint model for YOWIE, each stream of business flows organically to the next.

Our founder Shannon brings experience from retail, design, hospitality, and branding. Four years later we need your help to create opportunity through our new concept. We are raising this first round of "virtual friends and family funding" to bring on our first two full-time team members  because people are the secret sauce to YOWIE!

Help us create opportunity through this new space!
Help us create opportunity through this new space!


We’re also currently seeking brand partners who are just excited about this opportunity as we are. YOWIE’s expansion will be unlike anything else in Philly, and we’re eager to bring brands along for this incredible journey.

To learn more, please reach out at shannon@shopyowie.com for additional information, metrics, and more.

The Campaign FAQs

Why are we raising funds? 

We are raising funds to kick off our project by creating two full-time positions and grow our team! The two positions are integral to our next phase and includes an interior designer and a programming and community lead.

Is this all the funding you need?

No, this is the official kickoff of our total raise! We chose to start with building out our team as people are the most important ingredient in our success! We’re also currently seeking investors and brand partners who align with our values and who are just excited about this opportunity as we are. YOWIE’s expansion will be unlike anything else in Philly, and we’re eager to bring brands along for this incredible journey.

 

 

 

Kate Corcoran
07/03/2020
Keychain + NEW YOWIE Guide to Philly
$50
07/03/2020
Exclusive YOWIE tee
$100
Kimberly B.
07/03/2020
Exclusive Tumbler + Hand Dyed Tote
$300
Alexa Perillo
07/03/2020
Exclusive Playlist + Sticker Pack
$25
Esha Dev
07/03/2020
Virtual Thank You!
$10
Ginny Hightower
07/03/2020
Exclusive YOWIE tee
$100
Rebecca McNeel
07/03/2020
Monetary Contribution
$70
Emma
07/03/2020
Exclusive YOWIE tee
$100
Dana
07/03/2020
Exclusive Playlist + Sticker Pack
$25
Jennifer Peek
07/03/2020
Monetary Contribution
$50
Monetary Contribution

Just Because I Care

16 Supporters
Select this reward
10.00 USD
Virtual Thank You!

Digital Thank You + wallpaper to show your support! We're so grateful for your contribution to our campaign :)

286 Left
14 Supporters
Select this reward
25.00 USD
Exclusive Playlist + Sticker Pack

Enjoy exclusive stickers for your laptop, notebook, or phone and a playlist for your afternoon!

477 Left
73 Supporters
Select this reward
50.00 USD
Keychain + NEW YOWIE Guide to Philly

A nod to our future "Under Construction" space and NEW #exclusive digital YOWIE guide to Philly for your next visit!

214 Left
36 Supporters
Select this reward
300.00 USD
Exclusive Tumbler + Hand Dyed Tote

We're excited to partner with Not Work Related on this exclusive mug for our campaign. This mug will be made by hand by founder Sarah Hussaini in an exclusive edition of 30 pieces. Plus you will receive a one-of-a-kind YOWIE logo tote by Zona Baari to make your friends jealous! These will be hand dyed by founder Raquayyah and each will be slightly different!

 

20 Left
10 Supporters
Select this reward
500.00 USD
Limited Art Print + Secret YOWIE Candle

Your wall needs an 11" x 14" print by artist Louise Madzia! 

We're also throwing in two limited edition candles by YOWIE that will only be created for this fundraiser!

Fine print: This print is a sample of Louise's work and not the final print. Print ships flat and unframed.

18 Left
7 Supporters
Select this reward
1,000.00 USD
One Night Stay at YOWIE

Join us for up to one night in one of our single suites at YOWIE's new space. Special YOWIE gift pack comes with your stay full of exclusive goodies! Guests also receive 20% their next booking!

* 2 Guests
* 1 Days (1 night)
* Exclusive Gift Pack per Guest
* Brunch on Us (Up to $100)

Subject to holiday blackout dates and availability.

22 Left
3 Supporters
Select this reward
2,000.00 USD
One on One Design Advice with Shannon

Join YOWIE’s founder Shannon, for a one on one design consultation (up to three hours). All you have to bring is your interior design or small business project or idea.

9 Left
1 Supporter
Select this reward
5,000.00 USD
Two Night Stay + Dinner + $250 Gift Card

Join us for up to two nights in one of our double suites at YOWIE's new space. Brunch and Dinner are on us and we're giving you a YOWIE gift card for $250!

Special YOWIE gift pack full of exclusive goodies comes with your stay! Guests also receive 20% their next booking!

* Up to 4 Guests
* 2 Days (2 nights)
* Exclusive Gift Pack per Guest
* Brunch on Us (Up to $150) Dinner (Up to $300)

Subject to holiday blackout dates and availability.

9 Left
1 Supporter
Select this reward
10,000.00 USD
Opening Weekend Preview!

Join us for our opening weekend preview! You'll stay in our space before anyone else!

Stay for up to three nights in one of our double suites. Brunch and Dinner are on us and we're giving you a YOWIE gift card for $500!

Special YOWIE gift pack full of exclusive goodies + 1 YOWIE robe comes with your stay! Guests also receive 20% their next booking!

* Up to 4 Guests
* Up to 3 Days (3 nights)
* Exclusive Gift Pack per Guest
*​ ​500 YOWIE Gift Card
* YOWIE Branded Robe (1 per Guest)
* (1) Brunch on Us (Up to $150) (1) Dinner (Up to $300)

Subject to holiday blackout dates and availability.

10 Left
0 Supporters
Select this reward

About the Entrepreneur

Rewards

Monetary Contribution

Just Because I Care

16 Supporters
Select this reward
10.00 USD
Virtual Thank You!

Digital Thank You + wallpaper to show your support! We're so grateful for your contribution to our campaign :)

286 Left
14 Supporters
Select this reward
25.00 USD
Exclusive Playlist + Sticker Pack

Enjoy exclusive stickers for your laptop, notebook, or phone and a playlist for your afternoon!

477 Left
73 Supporters
Select this reward
50.00 USD
Keychain + NEW YOWIE Guide to Philly

A nod to our future "Under Construction" space and NEW #exclusive digital YOWIE guide to Philly for your next visit!

214 Left
36 Supporters
Select this reward
300.00 USD
Exclusive Tumbler + Hand Dyed Tote

We're excited to partner with Not Work Related on this exclusive mug for our campaign. This mug will be made by hand by founder Sarah Hussaini in an exclusive edition of 30 pieces. Plus you will receive a one-of-a-kind YOWIE logo tote by Zona Baari to make your friends jealous! These will be hand dyed by founder Raquayyah and each will be slightly different!

 

20 Left
10 Supporters
Select this reward
500.00 USD
Limited Art Print + Secret YOWIE Candle

Your wall needs an 11" x 14" print by artist Louise Madzia! 

We're also throwing in two limited edition candles by YOWIE that will only be created for this fundraiser!

Fine print: This print is a sample of Louise's work and not the final print. Print ships flat and unframed.

18 Left
7 Supporters
Select this reward
1,000.00 USD
One Night Stay at YOWIE

Join us for up to one night in one of our single suites at YOWIE's new space. Special YOWIE gift pack comes with your stay full of exclusive goodies! Guests also receive 20% their next booking!

* 2 Guests
* 1 Days (1 night)
* Exclusive Gift Pack per Guest
* Brunch on Us (Up to $100)

Subject to holiday blackout dates and availability.

22 Left
3 Supporters
Select this reward
2,000.00 USD
One on One Design Advice with Shannon

Join YOWIE’s founder Shannon, for a one on one design consultation (up to three hours). All you have to bring is your interior design or small business project or idea.

9 Left
1 Supporter
Select this reward
5,000.00 USD
Two Night Stay + Dinner + $250 Gift Card

Join us for up to two nights in one of our double suites at YOWIE's new space. Brunch and Dinner are on us and we're giving you a YOWIE gift card for $250!

Special YOWIE gift pack full of exclusive goodies comes with your stay! Guests also receive 20% their next booking!

* Up to 4 Guests
* 2 Days (2 nights)
* Exclusive Gift Pack per Guest
* Brunch on Us (Up to $150) Dinner (Up to $300)

Subject to holiday blackout dates and availability.

9 Left
1 Supporter
Select this reward
10,000.00 USD
Opening Weekend Preview!

Join us for our opening weekend preview! You'll stay in our space before anyone else!

Stay for up to three nights in one of our double suites. Brunch and Dinner are on us and we're giving you a YOWIE gift card for $500!

Special YOWIE gift pack full of exclusive goodies + 1 YOWIE robe comes with your stay! Guests also receive 20% their next booking!

* Up to 4 Guests
* Up to 3 Days (3 nights)
* Exclusive Gift Pack per Guest
*​ ​500 YOWIE Gift Card
* YOWIE Branded Robe (1 per Guest)
* (1) Brunch on Us (Up to $150) (1) Dinner (Up to $300)

Subject to holiday blackout dates and availability.

10 Left
0 Supporters
Select this reward