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The Future of AxV Beauty

Non-toxic skincare for non-toxic people. We strive for healthy skin, not perfect skin.

$10,030
pledged of$10,000 goal
2
0Days Left

Project Description

Our Mission + Values

AxV Beauty is a non-toxic skincare and wellness brand run by Asata Evans, CEO, and Victus Rose, VP of Product Development. Our products are gentle on acne-prone skin and are created to enhance your natural glow. AxV Beauty was created out of my personal struggle with adult acne. Although it is a visible health struggle, I spent years feeling isolated and insecure about my acne. The stress of COVID-19 and the loss of my job wreaked havoc on my skin and I desperately needed a gentle product that would soothe, calm, and hydrate my irritated and inflamed skin. Through conversation with Vic, we were able to create natural skincare products that soothe inflammation and irritation while hydrating dry skin.

 

AxV Beauty - Essential face Oil

 

Like many other people suffering from acne, we are often over-prescribed harsh chemicals that can ultimately cause more harm than good. It was important that we created a product that was non-toxic and gentle on acne-prone skin specifically. Although our products are great for all, we intentionally created a platform for Black acne-prone adults to feel comfortable in their skin and with their journey. Acne has no age limit and there truly is no cure. However, through my own journey, I hope to show that we can still feel confident and beautiful in our skin despite the occasional acne breakout. 

 

Why Natural Skincare?

AxV Beauty - nontoxic skincare - essential face oil

 

Natural skincare is one of the fastest growing segments within the beauty industry. As people are becoming more environmentally and socially conscious, there has been a shift towards higher consumption for non-toxic, clean beauty products. There has also been a huge growth in the consumption of skincare products by Black women. The global skincare market has increased nearly 60% in the last decade, and is projected to be worth $183 billion by 2025. Of this, Black women in the United States spend an estimated $465 million on skincare with a growth of skincare products 14 times more than makeup.

There is no denying the buying power of Black women across the beauty industry. Moreover, there is no denying the amount of small Black owned businesses that cater specifically to Black women's beauty needs. However, there is a lack of funding invested in small Black owned beauty businesses that supports our visibility and growth in the industry.
 

Our Best Selling Product

AxV Beauty - Essential face Oil

 

Our best selling skincare product, the Essential Face Oil, has been featured in Buzzfeed and the Huffington Post as one of the best products for a simplified skincare routine. It's a hand infused daily face oil that soothes, calms, and hydrates acne-prone and irritated skin. It is a multi-purpose face oil with jojoba, argan, tea tree, and vitamin e oils that can be used as the last step in one’s routine or as a makeup primer. It’s lightweight, non-comedogenic, and gentle on acne-prone skin.

 

 

 

Why Support Us?

There are obvious barriers for women, especially those of color, to raise funds to support our business growth. As of 2019, 50% of all women owned businesses are owned by women of color and generate roughly $422.5 billion in revenue. However, out of the almost $90 Billion raised in VC funding, women of color owned businesses receive less than 1%. As a growing e-commerce business, paid marketing is going to be instrumental in our growth and longevity. 

Since launch in September 2020, we’ve been very intentional about organically creating a highly engaged community of skincare enthusiasts. Our business is starting to gain traction and we’ve been featured in Buzzfeed and the Huffington Post. We are steadily growing and have already achieved 350+ orders, 15k+ unique website visitors, 1k+ followers on Instagram, and upcoming partnerships with other Black owned small businesses. However, we understand the importance of paid advertisement and the impact it has on increasing brand awareness and website traffic. 

Your donations will provide us the necessary funding to expand our team and to fund our marketing and advertising initiatives to support our business growth. In an ever-growing market, brand awareness and online visibility are key. By donating to us, you are not only investing in our business today, but investing in the future of AxV Beauty. 

 

How You Can Support Us!

  1. Contribute what you can! All funding helps us achieve our goals. 
  2. Purchase one of our rewards! They also make great gifts.
  3. Sign up for our email newsletter on our website. Stay in touch with us. 
  4. Share our campaign on social media! You can find us on Instagram at @AxV.Beauty. Please follow us and encourage your friends and family to do the same.

Learn more about AxV Beauty and our journey at www.axvbeauty.com!

 

AxV Beauty

 

Updates

The Campaign FAQs

Why are we raising funds? 

As a small online business, brand awareness is key to our business growth. We are raising funds to support the our paid marketing efforts to grow our brand and to target our ideal audience. 

Is this all the funding you need?

No, this is the official kickoff of our total raise!  We’re also currently seeking investors and brand partners who align with our values and who are just excited about this opportunity as we are. AxV Beauty is a newly launched brand with a lot of potential for revenue growth.

When will I receive my reward? 

We plan to start shipping all rewards in July.

Have any additional questions?

Great! email us at help@axvbeauty.com

06/09/2021
Glow in Progress T-Shirt
$30
Neutrogena
06/08/2021
Monetary Contribution
$10,000
10.00 USD
Glow in Progress Mug

This is an ode to our claiming of a glow up in all aspects of our lives. Can I get an amen? May we see a glow in our skin, health, and finances! 

  • 11oz ceramic mug. 

  • AxV logo on the back.

50 Left
0 Supporters
Select this reward
30.00 USD
Glow in Progress T-Shirt

This is an ode to our claiming of a glow up in all aspects of our lives. Can I get an amen? May we see a glow in our skin, health, and finances!

  • Unisex American Apparel T-shirt.

  • We will contact you via email to confirm your size. 

49 Left
1 Supporter
Select this reward
40.00 USD
Essential Glow Duo

There is no secret that hydration + exfoliation = GLOW!

Hydration: The Essential Face Oil is hand infused with essential oils to help hydrate and even the color of the skin, while aiding against inflammation. It’s formulated to have a light consistency to hydrate your skin without clogging your pores! This multi-purpose oil should be used twice daily alone or as a makeup primer.  

Exfoliation: Hand infused with Brown Sugar, Turbinado Sugar, Coffee, and Sunflower Oil, this scrub is non-toxic, eco-friendly, and edible! The Brown Sugar Body Scrub will leave you feeling smooth and soft! It is recommended that you take a liberal amount for an effective full body exfoliation twice weekly.

This set includes ($48 value): 

  • 1oz Essential Face Oil
  • 8oz Brown Sugar Body Scrub
25 Left
0 Supporters
Select this reward
50.00 USD
Muse Candle

Who is your muse? Who is your inspiration? 

  • Limited edition fragrance. 
  • Scent notes: Sheer Musk, Vanilla, Cashmere, and Jasmine. 
  • 10 oz candle with 60+ hours of burn. 
40 Left
0 Supporters
Select this reward

Rewards

10.00 USD
Glow in Progress Mug

This is an ode to our claiming of a glow up in all aspects of our lives. Can I get an amen? May we see a glow in our skin, health, and finances! 

  • 11oz ceramic mug. 

  • AxV logo on the back.

50 Left
0 Supporters
Select this reward
30.00 USD
Glow in Progress T-Shirt

This is an ode to our claiming of a glow up in all aspects of our lives. Can I get an amen? May we see a glow in our skin, health, and finances!

  • Unisex American Apparel T-shirt.

  • We will contact you via email to confirm your size. 

49 Left
1 Supporter
Select this reward
40.00 USD
Essential Glow Duo

There is no secret that hydration + exfoliation = GLOW!

Hydration: The Essential Face Oil is hand infused with essential oils to help hydrate and even the color of the skin, while aiding against inflammation. It’s formulated to have a light consistency to hydrate your skin without clogging your pores! This multi-purpose oil should be used twice daily alone or as a makeup primer.  

Exfoliation: Hand infused with Brown Sugar, Turbinado Sugar, Coffee, and Sunflower Oil, this scrub is non-toxic, eco-friendly, and edible! The Brown Sugar Body Scrub will leave you feeling smooth and soft! It is recommended that you take a liberal amount for an effective full body exfoliation twice weekly.

This set includes ($48 value): 

  • 1oz Essential Face Oil
  • 8oz Brown Sugar Body Scrub
25 Left
0 Supporters
Select this reward
50.00 USD
Muse Candle

Who is your muse? Who is your inspiration? 

  • Limited edition fragrance. 
  • Scent notes: Sheer Musk, Vanilla, Cashmere, and Jasmine. 
  • 10 oz candle with 60+ hours of burn. 
40 Left
0 Supporters
Select this reward