We are FRO BUTTER, your trusted home of natural hair care products. With 6 successful ecommerce years under our belt, we are now crowdfunding for our first permanent location so we can partner with you to better serve our community!
Since starting in 2013, Fro Butter has steadily grown from the kitchen, to livingroom, to garage, and now a business office space condo space measuring 900 SF. We manufacture, package, and ship from our office space located in Woodstock Ga, however we have outgrown the space. Your investment will be used towards securing a permanent 3000 SF location used for manufacturing/Retail.
FOR DRY, BRITTLE & TEXTURED HAIR
How We Became Fro Butter
"I initially started this business to make ends meet, that was when I discovered that most people did not take the time to pay attention to the ingredients in their hair products. I knew that quality ingredients matter, I also knew that everyday staples such as shampoo and hair grease could contain harmful elements such as sulfates, sodium chloride and silicone. I saw the need for a change and this was the birth of Fro Butter." -Susana
Bad hair days
All kinds of weather
School or Work
All hair types
Our vision is to take away your hair related worries as you watch your #hairGOALS become a reality.
How It Works
We have spent years developing a secret formula and process using only the best ingredients that are safe for your hair and scalp and body.
Fro Butter solves dry hair issues:
Reduce flaky and itchy scalp
Provide suiting formulas for damaged or chemically produced hair
Reduce appearance of breakage and shedding
Help to maintain healthy, soft, and moisturized hair
Affordable prices that won’t break the bank
We Know & Love Shea Butter. But What Is Emu Oil?
Emu Oil is widely regarded as an all-natural hair growth stimulant. The fragrant organic essential oil blend combines the scalp conditioning benefit of Coconut Oil with the sedative property of Lavender. This organic butter may be used on all hair types. It's perfect for keeping your hair and beard velvety soft and hydrated and keeping your skin moisturized and healthy.
Why Woodstock, Georgia?
After scouting out the Woodstock demographic, we concluded there are very few, if any, establishments within 15 miles of the area which consumers can go to buy hair and skin care products for people of color. With the expanding new construction of suburban housing, more African Americans have migrated to the area of Woodstock with nowhere to shop for products that cater to us. So we decided to open up shop!
Fro Butter will be the first of its kind to cater to this specific need. Furthermore, to ensure clients feel confident about the validity of her new line, all of Fro Butter’s products are manufactured, retailed, and sold on location at the store front.
What Is Included In My Investment?
Fro Butter productrs
Social Media access to Fro Butter community
E-Mail list with hair & beauty tips and tricks
Exclusive member discounts, promotions, e-mails and events
Who Is Fro Butter For?
Fro Butter is for a variety of hair types. Although Fro Butter is primarily for people of color, if you have experienced dry or damaged hair, Fro butter is for you.
Curly, Wavy, Tangled hair
Dry or damaged hair
African American hair
People of color
Men & Women
Children 10 months and up
Innovation Of Fro Butter
Before Fro Butter, there hasn’t been a great smelling shea butter hair product that truly solves the problem of damaged and dry hair. Your hair can shine and be extremely lustrous with very little effort. Our innovation in a lightweight formula with high quality ingredients straight from the source will keep you looking great and bouncy. Feel confident in your hair instead of hiding it in a bun every day. The formula is so versatile that you can use it for everyday wear. Get instant results with the original and expertly designed Fro Butter.
Benefits Of Fro Butter:
No Sticky Residue
Healthy Hair growth
Solves itchy, flaky scalps
Reduces breakage and shedding
Soft, luxurious hair
Supports jobs for women
Hassle free hair
High quality ingredients
What Makes The Fro Butter Different Than Competitors?
At Fro Butter, we are confident that you will switch from your current hair products to ours. Why? We put the love into our products (and the science) by designing and performing painstaking trials until we developed just the right formula as a small business. We source the best ingredients and have a secret process that makes Fro Butter a stand out product on the shelf among hundreds of competitors from top corporations. We saw what we didn’t like in other hair products and did the research and put in the sweat equity to come up with what we think is the best product in the category. We have many repeat customers that want more.
Fro Butter Specially Designed Formula Advantages:
stimulate hair growth
alleviate conditions such as traction alopecia
promote hair sheen, non greasy look
reduce scalp dryness
reduce or eliminate premature graying
Keep hair light and not weighed down
Insert timeline graphic here.
(Show customers what your plan is with a detailed estimated plan. Make this brief and a cool graphic. This instills trust in your brand from your investors and sets expectations.)
January 2013 - Came up with concept
February 2013-February 2015 - Perfected secret formula & process
2016 - Test formula, setup online store, start selling online out of garage
2017 - Sales doubled, invested in online marketing
2018 - Introduced new product lines, changed packaging
2019 - Trade shows, created crowdfunding campaign
March 2020 - crowdfunding campaign successful, sign lease agreement for building
March-May 2020 - Hire contractors, construction, get inventory
May 2020 - Hire & train employees, Soft opening launch
June 2020 - Grand opening party
Who Created Fro Butter?
Susana Our intrepid founder. Before Fro Butter started, she was just a struggling single mother of 4 young children. She found herself jobless with only a high school diploma after a heart-breaking divorce. “I knew giving up was not an option, so I decided to use all my resources and I started a business.”
Meet The Innovative Team Behind Fro Butter
We currently have 2 senior management team members:
Linda: The Fro Butter general manager, aka, boss lady we turn to make sure everything runs smoothly. She’s the one in charge of ensuring that when you hit that checkout button, all you have to do is sit back, relax and wait for your Fro Butter order to land at your doorstep.
Rasheed: Products, Products, PRODUCTS! He’s our retail manager, who’s got the enviable task of making sure that the selection we’re carrying is up to snuff.
Where Will The Funds Go? (can change these numbers to anything you want, but the point is to have some sort of plan)
70% - Store Construction, Buildout & Signage
15% - Product Inventory
10% - Marketing
5% - Miscellaneous
Product Specific FAQs:
Can I Use Fro Butter If I Do not have fro hair?
Will This Work on Straight, Curly, Wavy hair?
My hair is really damaged. How much do I use?
How long will this tub last me?
How long does 1 application last? All day?
Can I use it every day?
Do you leave it in or wash it out?
Can’t Contribute Right Now? You Can Still Help In A Big Way!
If you have been touched by Fro Butter but can’t financially back us at this time, please take the time to share with your network on your social media pages. It would really help us out. You can reach more people than you think. If you know anyone that would want to carry Fro Butter, please let them know. We’re also lucky enough to be supported by a whole crew that have dedicated their brains, hearts and time to making sure Fro Butter continues to help people world wide. Become part of our journey today and you will receive a personal thank you note from our founder in addition to being listed on our PAGE OF FAME on our website. Our official hashtag is #FROBUTTER