Fro Butter

What Is Fro Butter?

Fro Butter is a lightweight, shea butter based hair product to solve damaged, dull, and dry hair issues. The shea butter in Fro Butter is sourced from women in Ghana, providing a source of income.

About Fro Butter

IMPROVING WOMEN'S LIVELIHOOD

Our main ingredient, Shea Butter, is locally sourced from Ghana. Your purchase contributes to an estimated 4,000 rural women to earn higher incomes by collecting and processing Shea nuts.

5 Fro Butters:

1. FRO BUTTER EMU OIL HAIR GROWTH TREATMENT 
2. FRO BUTTER JAMAICAN CASTOR OIL HAIR THICKENER TREATMENT
3. FRO BUTTER WITH PEPPERMINT OIL FOR SCALP
4. FRO BUTTER BABY HAIR DETANGLER 
5. FRO BUTTER WITH BLACK SEED OIL FOR HAIR & BODY

We are FRO BUTTER, your trusted home of natural hair care products. With 6 successful ecommerce years under our belt, we are now crowdfunding for our first permanent location so we can partner with you to  better serve our community!

Background

Since starting in 2013, Fro Butter has steadily grown from the kitchen, to livingroom, to garage, and now a business office space condo space measuring 900 SF. We manufacture, package, and ship from our office space located in Woodstock Ga, however we have outgrown the space. Your investment will be used towards securing a permanent 3000 SF location used for manufacturing/Retail.

FOR DRY, BRITTLE & TEXTURED HAIR

Free from:

• Sulfates
• Silicones
• Parabens
• Phthalates
• Formaldehyde
• Salt
• Petrolatum
• mineral oil
• drying alcohols
• artificial color

How We Became Fro Butter

"I initially started this business to make ends meet, that was when I discovered that most people did not take the time to pay attention to the ingredients in their hair products. I knew that quality ingredients matter, I also knew that everyday staples such as shampoo and hair grease could contain harmful elements such as sulfates, sodium chloride and silicone. I saw the need for a change  and this was the birth of Fro Butter." -Susana

Great For:

• Damaged hair
• Bad hair days
• All kinds of weather
• School or Work
• Formal hair
• All hair types
• Everyday hair 

Our Vision

Our vision is to take away your hair related worries as you watch your #hairGOALS become a reality.

How It Works

We have spent years developing a secret formula and process using only the best ingredients that are safe for your hair and scalp and body.

Fro Butter solves dry hair issues:

• Reduce flaky and itchy scalp
• Provide suiting formulas for damaged or chemically produced hair
• Reduce appearance of breakage and shedding
• Help to maintain healthy, soft, and moisturized hair
• Affordable prices that won’t break the bank

We Know & Love Shea Butter. But What Is Emu Oil?

Emu Oil is widely regarded as an all-natural hair growth stimulant. The fragrant organic essential oil blend combines the scalp conditioning benefit of Coconut Oil with the sedative property of Lavender. This organic butter may be used on all hair types. It's perfect for keeping your hair and beard velvety soft and hydrated and keeping your skin moisturized and healthy.

Why Woodstock, Georgia?

After scouting out the Woodstock demographic, we concluded there are very few, if any, establishments within 15 miles of the area which consumers can go to buy hair and skin care products for people of color.  With the expanding new construction of suburban housing, more African Americans have migrated to the area of Woodstock with nowhere to shop for products that cater to us. So we decided to open up shop!

Fro Butter will be the first of its kind to cater to this specific need.  Furthermore, to ensure clients feel confident about the validity of her new line, all of Fro Butter’s products are manufactured, retailed, and sold on location at the store front.

What Is Included In My Investment? 

• Fro Butter productrs
• Social Media access to Fro Butter community
• E-Mail list with hair & beauty tips and tricks
• Exclusive member discounts, promotions, e-mails and events

Who Is Fro Butter For?

Fro Butter is for a variety of hair types. Although Fro Butter is primarily for people of color, if you have experienced dry or damaged hair, Fro butter is for you.

• Textured hair
• Curly, Wavy, Tangled hair
• Dry or damaged hair
• African American hair
• People of color
• Men & Women
• Children 10 months and up
• Busy people
• Moms
• Hair stylists

Innovation Of Fro Butter

Before Fro Butter, there hasn’t been a great smelling shea butter hair product that truly solves the problem of damaged and dry hair. Your hair can shine and be extremely lustrous with very little effort. Our innovation in a lightweight formula with high quality ingredients straight from the source will keep you looking great and bouncy. Feel confident in your hair instead of hiding it in a bun every day. The formula is so versatile that you can use it for everyday wear. Get instant results with the original and expertly designed Fro Butter.

Benefits Of Fro Butter:

• Affordable 
• Great Smell
• Smooths Hair
• No Sticky Residue
• Healthy Hair growth 
• Moisturizes hair
• Solves itchy, flaky scalps
• Reduces breakage and shedding
• Soft, luxurious hair
• Supports jobs for women
• Hassle free hair
• Lightweight feel
• High quality ingredients
• Fast application
• All ages

What Makes The Fro Butter Different Than Competitors?

At Fro Butter, we are confident that you will switch from your current hair products to ours. Why? We put the love into our products (and the science) by designing and performing painstaking trials until we developed just the right formula as a small business. We source the best ingredients and have a secret process that makes Fro Butter a stand out product on the shelf among hundreds of competitors from top corporations. We saw what we didn’t like in other hair products and did the research and put in the sweat equity to come up with what we think is the best product in the category. We have many repeat customers that want more.

Fro Butter Specially Designed Formula Advantages:

• stimulate hair growth
• alleviate conditions such as traction alopecia
• promote hair sheen, non greasy look
• reduce scalp dryness
• reduce or eliminate premature graying
• Keep hair light and not weighed down

Timeline

Insert timeline graphic here.   

(Show customers what your plan is with a detailed estimated plan. Make this brief and a cool graphic. This instills trust in your brand from your investors and sets expectations.)

• January 2013 - Came up with concept
• February 2013-February 2015 - Perfected secret formula & process
• 2016 - Test formula, setup online store, start selling online out of garage
• 2017 - Sales doubled, invested in online marketing
• 2018 - Introduced new product lines, changed packaging
• 2019 - Trade shows, created crowdfunding campaign
• March 2020 - crowdfunding campaign successful, sign lease agreement for building
• March-May 2020 - Hire contractors, construction, get inventory
• May 2020 - Hire & train employees, Soft opening launch
• June 2020 - Grand opening party

Who Created Fro Butter?

Susana Our intrepid founder. Before Fro Butter started, she was just a struggling single mother of 4 young children. She found herself jobless with only a high school diploma after a heart-breaking divorce.  “I knew giving up was not an option, so I decided to use all my resources and I started a business.”

Meet The Innovative Team Behind Fro Butter 

We currently have 2 senior management team members:

Linda: The Fro Butter  general manager, aka, boss lady we turn to make sure everything runs smoothly. She’s the one in charge of ensuring that when you hit that checkout button, all you have to do is sit back, relax and wait for your Fro Butter order to land at your doorstep.

Rasheed: Products, Products, PRODUCTS! He’s our retail manager, who’s got the enviable task of making sure that the selection we’re carrying is up to snuff.

Where Will The Funds Go? (can change these numbers to anything you want, but the point is to have some sort of plan)

70% - Store Construction, Buildout & Signage

15% - Product Inventory

10% - Marketing

5% - Miscellaneous

Product Specific FAQs:

• Can I Use Fro Butter If I Do not have fro hair?
• Will This Work on Straight, Curly, Wavy hair?
• My hair is really damaged. How much do I use?
• How long will this tub last me?
• How long does 1 application last? All day?
• Can I use it every day?
• Do you leave it in or wash it out?

Can’t Contribute Right Now? You Can Still Help In A Big Way!

If you have been touched by Fro Butter but can’t financially back us at this time, please take the time to share with your network on your social media pages. It would really help us out. You can reach more people than you think. If you know anyone that would want to carry Fro Butter,  please let them know. We’re also lucky enough to be supported by a whole crew that have dedicated their brains, hearts and time to making sure Fro Butter continues to help people world wide. Become part of our journey today and you will receive a personal thank you note from our founder in addition to being listed on our PAGE OF FAME on our website. Our official hashtag is #FROBUTTER

Visit www.frobutter.com for more details & full line of products.

Thank you for being a part of this amazing journey.  Come along and grow with us!

-Susana & Team