Just Because I Care

It’s been said that men and women are so different, they must be from different planets. John Gray’s famous book, Men are from Mars, Women are from Venus, popularized this theory through the title alone, even with tongue planted firmly in cheek. In reality, we all come from Earth, but men and women do have diverse ways of speaking, thinking and communicating overall. Just think of how you would respond to a particular stimulus and how someone of the opposite sex might respond if faced with the same situation. Through extensive research of the genders, many differences have been found. Most people, though, don’t look deeper into why there’s a difference. Rather, they magnify stereotypes or focus on the surface-level issues instead of digging deeper into why the genders act one way or another.

The session focuses on raising awareness of differences in our communication styles. Both men and women in the workplace need to understand one another's thoughts, attitudes and behaviors -- especially communication styles.

Learning Outcomes:

1. Learn more about various communication styles on how to adapt your style to others to achieve your goals.
2. Gain the tools you need in order to attract new business, retain current clients and expand on existing client relationships.
3. Remain aware of differing verbal and non-verbal communication styles.
4. Combat gender biases that result from our own gender stereotypes.

Susan helps women in business communicate effectively with the world -- and helps men communicate with women in business! She helps professional services firms communicate effectively to develop relationships that result in new business. Her training programs, which include seminars and webinars, enable professionals to use effective communications and client-centric insights to assess needs and identify solutions that meet strategic business goals. Susan’s programs apply insights from Myers-Briggs, used to determine preferred communication styles, overlaid with an understanding of innate gender-specific strengths and opportunities related to verbal and non-verbal communication.

Programs include the following:

• Understanding Gender-Based Communication Style Differences
• Gender Bias Workshops (Four Modules)
• Pitching v. Proposing & Procurement's Role
• Conducting a Meaningful Client Needs Assessments
• How Personality Impacts Verbal Communication
• The Three Rs: Reputation (Marketing), Relationships (BD), and Responsiveness (Client Service)
• Networking Naturally
• Superior Client Service as a Strategy for Business Development
• LinkedIn for Lawyers
• The Edge: Implementing and Benefitting from Competitive Intelligence
• The Art of Persuasion
• Associate Marketing Made Easy

Her background also includes VP-level marketing, business development and client service positions in professional services. Susan is a currently enrolled at Cornell University’s “Institute for Women in Entrepreneurship” program, earned her Master’s Degree in Communications from Hawaii Pacific University and a Bachelor’s Degree in Political Science and Journalism from Louisiana State University.