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Franck: your wedding planning concierge.

An online shop for event rentals with design support from real wedding planners.

$2,435
pledged of$15,000 goal
34
25Days Left
Fund it
Campaign Ends on March 31, 2021

Project Description

Franck is a technology for modern couples that makes wedding planning easier and more fun!

Franck Pitch - Problem

Here's the problem: Engaged couples need support and an efficient way to plan their wedding because it can be overwhelming and the actual experience of being with each other and their loved ones is more important.

  1. According to a survey by Zola, 96% of couples said that planning their wedding was stressful (we think the other 4% lied!).
  2. Couples typically underestimate the final cost of their wedding by 50% (2019 Newlywed Report).
  3. Couples will manage an average of 15+ vendors, but only 30% hire a professional planner to help with some or all of the planning.
Franck Pitch - Solution

Franck offers a smarter solution for savvy couples who are looking for autonomy in the planning process. We provide a solution that:

  1. Offers professional advice and expertise in a more accessible, digital format
  2. Provides an expertly curated selection of rental products based on their own design and pricing preferences
  3. Allows couples to shop for all their rental product in one place, giving them one invoice instead of 3 - 6+ different invoices

The US wedding market is a $55B industry, with 2.1 million couples getting married in 2019 (The Wedding Report).  For 11% of the market, California is the wedding destination of choice.  The average wedding budget in California is $29,640 with about 6% of the budget being allocated to rental furnishings and decor.   


With all of the wedding planning apps out there, a one-stop-shop for event rentals doesn't exist.


 

 

Our marketplace takes advantage of the current industry-standard commission of 15% for event rental orders placed through a professional planner.

The need for making wedding planning more accessible and design tools more modern existed long before the pandemic, but is even more in demand today.  The consensus of the research on the industry indicates a very robust 2021 and 2022 as vendors accommodate both new and postponed weddings. 

We currently have two companies in Southern California who have verbally committed.  Our goal in Q1 of 2021 will be to sign up 10 additional rental companies with locations in Southern and Northern California. 

To do this, we are raising money to hire an experienced UX Designer to join our team.  The scope of work will include conducting extensive user research with the rental company owners and building a prototype of the technology that will seamlessly integrate with their inventory management systems for faster communication and a more efficient sales process. 

Our founding team has 16+ combined years of working in the events industry. This experience has provided us trusted access to rental companies, whose founders and products we already work with and love. Our relationships with these wedding vendors as well as our intimate understanding of the rental process makes us uniquely qualified to solve this problem.

While Sloane began her event planning career in NYC in 2006, Heidi spent her time in Silicon Valley until they finally made their partnership official in 2017, working with couples from coast to coast and across the globe. Together, they’ve spent thousands of hours sourcing rental items for clients – each with unique styles and budgets.  Franck was born out of the desire to simplify this outdated and tedious transaction process between the wedding planner, the event rental provider and their clients.

Thank you so much for being a part of our journey! 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When will I receive my reward?

    A:  Depends!  Turtleneck shirts + sweatshirts will be shipped upon the completion of the campaign.  Social media shoutouts will happen on our Instagram every Friday.  If you purchased a wedding planning package, we will reach out to you immediately via email to confirm when you want to get started and to schedule your first phone call.  For our private dinners, we'll also reach out to you immediately via email to start coordinating your event details.  

  • Tell me more about the private dinner...

    A: Anywhere between San Diego and Santa Barbara would be considered "Southern California."  For that event, your rentals would come from our brand partners: Catalog Atelier and Folkore.  The evening will be planned and coordinated by our CEO, Sloane Haglund.  The venue and food will be determined based on your location and preferences.   As a bonus, your private event will be photographed by Alex Steele – our friend and professional photographer based in Los Angeles, CA.

    If you live outside "Southern California," your event will still be planned and coordinated by Sloane Haglund, but the vendors will be selected based on the location of your event.

  • Can I purchase the wedding planning for a friend?

    A: Yes!  We think this is the best wedding present your newly engaged friend could ask for - professional wedding planning support!

  • Why do you love the sweatshirt so much?

    A: First of all, it's very important to us that it's 100% cotton (won't pill and won't shrink) and made right here in California.  Our printing service is a small business, local to our neighborhood and that matters a lot to us as a fellow small business!  As founders and original "work-from-homers," we consider ourselves sweatshirt experts 💁🏼‍♀️ 

 

 

Hillary
03/05/2021
"Surprise me, Sloane!" for $50
$50
02/24/2021
"Surprise me, Sloane!" for $100
$100
02/18/2021
"Surprise me, Sloane!" for $50
$50
Bekah Masters
02/18/2021
"Surprise me, Sloane!" for $50
$50
karen elaine
02/14/2021
Monetary Contribution
$50
Sally Marsh
02/10/2021
Monetary Contribution
$50
Genevieve
02/10/2021
"Surprise me, Sloane!" for $100
$100
Patty Clark
02/08/2021
Monetary Contribution
$10
Rich
02/03/2021
Monetary Contribution
$10
Garrett J Nagel
02/03/2021
Monetary Contribution
$5
25.00 USD
"Haallo" from Franck

We will give you a Franck-style shoutout on social media.  Tune into our Instagram every Friday where we'll go live to say 'thank you' to all of our funders!

4 Supporters
Select this reward
50.00 USD
"Surprise me, Sloane!" for $50

Be the beneficiary of Sloane living out her 'Oprah's Favorite Things' fantasy. Choose from the categories of beauty, wellness, sleep, or art and Sloane will send you one of her favorite products, carefully selected just for you.

10 Supporters
None available
100.00 USD
"Surprise me, Sloane!" for $100

Be the beneficiary of Sloane living out her 'Oprah's Favorite Things' fantasy. Choose from the categories of beauty, wellness, sleep, or art and Sloane will send you one of her favorite products, carefully selected just for you.

3 Left
7 Supporters
Select this reward
50.00 USD
Folklore+Catalog Credit ($50)

Redeemable for $100 in credit towards your next rental order with Catalog Atelier or Folklore Event Rentals. Also included is a 45-min consultation with Franck’s Planner-In-Chief to answer all your planning q’s.

30 Left
0 Supporters
Select this reward
100.00 USD
Folklore+Catalog Credit ($100)

Redeemable for $200 in credit towards your next rental order with Catalog Atelier or Folklore Event Rentals. Also included is a 45 min consultation with Franck’s Planner-In-Chief to answer all your planning q’s.

30 Left
0 Supporters
Select this reward
150.00 USD
Franck's Turtleneck

Nothing can stop you when you feel like Franck in our custom turtleneck: confident, empowered and chic AF.   

Available for men and women in sizes ranging from XS to 2XL.  About the turtleneck:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.

38 Left
2 Supporters
Select this reward
200.00 USD
Welcome to the 90's Womens Sweatshirt 💕

Our favorite reward! Here at Franck, we want only the best for you and this sweatshirt is truly the best.  This is the sweatshirt you wish you kept from your hot college boyfriend, the one item in your closet you reach for on Saturday and Sunday because it feels like an old friend, but it also looks 🔥 on you. Trust us, you will have this sweatshirt for 10 years. It really is that good. Made here in LA by laborers who get paid a fair wage and designed by yours truly. We can't wait for you to have this. Available in sizes ranging from XS to 2XL.  About the sweatshirt:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.  Because nobody is pickier about her clothing than Sloane, we have a couple different options available and we'll work with you on the fit of your choosing.

17 Left
3 Supporters
Select this reward
200.00 USD
Welcome to the 90's Mens Sweatshirt 💕

Our favorite reward! Here at Franck, we want only the best for you and this sweatshirt is truly the best.  Made here in LA by laborers who get paid a fair wage and designed by yours truly. We can't wait for you to have this. Available in sizes ranging from XS to 2XL.  About the sweatshirt:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.  Because nobody is pickier about her clothing than Sloane, we have a couple different options available and we'll work with you on the fit of your choosing.

20 Left
0 Supporters
Select this reward
400.00 USD
Wedding Planning Concierge (1 month) ☎️

1 month of wedding planning support for you or a newly engaged friend - includes 2 phone calls and access to text and email with our founder and Planner-In-Chief, Sloane

4 Left
0 Supporters
Select this reward
1,000.00 USD
Wedding Planning Concierge (3 months) ☎️

3 months of wedding planning support for you or a newly engaged friend - includes 2 phone calls per month and access to text and email with our founder and Planner-In-Chief, Sloane.

4 Left
0 Supporters
Select this reward
6,500.00 USD
Private Party for 6 - 8 (So. CA) 🌴

If you really want to show your support and show off to your friends, you'll get the full Franck experience including curated event design by Sloane, beautiful decor + tabletop pieces from Catalog Atelier and Folklore (our brand partners!) and a professionally catered dinner. BONUS INCLUDED: Have your dinner photographed by Alex Steele, our friend and professional photographer based in LA, to save the memories forever!

3 Left
0 Supporters
Select this reward
8,000.00 USD
Private Party for 6 - 8 (anywhere) 🎉

If you really want to show your support and show off to your friends, you'll get the full Franck experience including curated event design by Sloane, beautiful tabletop pieces from a local rental company and a professionally catered dinner by a local company.

1 Left
0 Supporters
Select this reward

Rewards

25.00 USD
"Haallo" from Franck

We will give you a Franck-style shoutout on social media.  Tune into our Instagram every Friday where we'll go live to say 'thank you' to all of our funders!

4 Supporters
Select this reward
50.00 USD
"Surprise me, Sloane!" for $50

Be the beneficiary of Sloane living out her 'Oprah's Favorite Things' fantasy. Choose from the categories of beauty, wellness, sleep, or art and Sloane will send you one of her favorite products, carefully selected just for you.

10 Supporters
None available
100.00 USD
"Surprise me, Sloane!" for $100

Be the beneficiary of Sloane living out her 'Oprah's Favorite Things' fantasy. Choose from the categories of beauty, wellness, sleep, or art and Sloane will send you one of her favorite products, carefully selected just for you.

3 Left
7 Supporters
Select this reward
50.00 USD
Folklore+Catalog Credit ($50)

Redeemable for $100 in credit towards your next rental order with Catalog Atelier or Folklore Event Rentals. Also included is a 45-min consultation with Franck’s Planner-In-Chief to answer all your planning q’s.

30 Left
0 Supporters
Select this reward
100.00 USD
Folklore+Catalog Credit ($100)

Redeemable for $200 in credit towards your next rental order with Catalog Atelier or Folklore Event Rentals. Also included is a 45 min consultation with Franck’s Planner-In-Chief to answer all your planning q’s.

30 Left
0 Supporters
Select this reward
150.00 USD
Franck's Turtleneck

Nothing can stop you when you feel like Franck in our custom turtleneck: confident, empowered and chic AF.   

Available for men and women in sizes ranging from XS to 2XL.  About the turtleneck:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.

38 Left
2 Supporters
Select this reward
200.00 USD
Welcome to the 90's Womens Sweatshirt 💕

Our favorite reward! Here at Franck, we want only the best for you and this sweatshirt is truly the best.  This is the sweatshirt you wish you kept from your hot college boyfriend, the one item in your closet you reach for on Saturday and Sunday because it feels like an old friend, but it also looks 🔥 on you. Trust us, you will have this sweatshirt for 10 years. It really is that good. Made here in LA by laborers who get paid a fair wage and designed by yours truly. We can't wait for you to have this. Available in sizes ranging from XS to 2XL.  About the sweatshirt:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.  Because nobody is pickier about her clothing than Sloane, we have a couple different options available and we'll work with you on the fit of your choosing.

17 Left
3 Supporters
Select this reward
200.00 USD
Welcome to the 90's Mens Sweatshirt 💕

Our favorite reward! Here at Franck, we want only the best for you and this sweatshirt is truly the best.  Made here in LA by laborers who get paid a fair wage and designed by yours truly. We can't wait for you to have this. Available in sizes ranging from XS to 2XL.  About the sweatshirt:

  • 100% cotton, won't pill, won't shrink
  • Made + printed here in California

After you purchase, we'll reach out to confirm sizing and color preferences.  Because nobody is pickier about her clothing than Sloane, we have a couple different options available and we'll work with you on the fit of your choosing.

20 Left
0 Supporters
Select this reward
400.00 USD
Wedding Planning Concierge (1 month) ☎️

1 month of wedding planning support for you or a newly engaged friend - includes 2 phone calls and access to text and email with our founder and Planner-In-Chief, Sloane

4 Left
0 Supporters
Select this reward
1,000.00 USD
Wedding Planning Concierge (3 months) ☎️

3 months of wedding planning support for you or a newly engaged friend - includes 2 phone calls per month and access to text and email with our founder and Planner-In-Chief, Sloane.

4 Left
0 Supporters
Select this reward
6,500.00 USD
Private Party for 6 - 8 (So. CA) 🌴

If you really want to show your support and show off to your friends, you'll get the full Franck experience including curated event design by Sloane, beautiful decor + tabletop pieces from Catalog Atelier and Folklore (our brand partners!) and a professionally catered dinner. BONUS INCLUDED: Have your dinner photographed by Alex Steele, our friend and professional photographer based in LA, to save the memories forever!

3 Left
0 Supporters
Select this reward
8,000.00 USD
Private Party for 6 - 8 (anywhere) 🎉

If you really want to show your support and show off to your friends, you'll get the full Franck experience including curated event design by Sloane, beautiful tabletop pieces from a local rental company and a professionally catered dinner by a local company.

1 Left
0 Supporters
Select this reward