Fourthwear™ Postpartum Underwear

Patent pending, groundbreaking postpartum Fourthwear ™ Underwear- brought to you by Nyssa

Eden
Lifestyle
$2,060
pledged of $22,800 goal
27
Backers
0
Days Left

Project Description

Nyssa is a new wellbeing brand and community dedicated to supporting women during times of physical and emotional transformation, launching with a focus on postpartum—otherwise known as the Fourth Trimester. Nyssa means ‘new beginnings’ in Greek and is derived from the word ‘woman’ in Arabic and speaks directly to our mission to address women’s needs during times of change.

We’re all aware of the heightened conversation happening around women’s issues. Much momentum is happening in the postpartum space, too. Celebrities with huge influence are now speaking openly about their postpartum experiences. And important shifts are beginning to happen at a policy level. All of this demonstrates that birthing parent’s bodies are beginning to be taken more seriously. Despite these tide changes, there are still very few products available to help provide comfort and support to people during postpartum recovery.

Billions of dollars are poured in to the maternity, baby, and self-care market every year ($491 billion, to be exact).

 

We believe that new mothers don’t need a wipes warmer. They need to be listened to and cared for with products that actually work.

This is why we created Fourthwear ™— an empathetically designed, patent pending postpartum underwear that easily accommodates an ice/heat pack for both c-section and vaginal recoveries. While there are a limited number of postpartum underwear options out there, Fourthwear’s functionality is new-to-the-world and was designed leveraging feedback from hundreds of new mothers to ensure that it uniquely solves the wide range of problems faced by people on their postpartum recovery journeys. We are three longtime friends and new mothers who are channeling our considerable experience in product development, UX design, journalism and brand strategy to bring Nyssa into the world— alongside a strong supporting team of midwives, pediatricians, doulas, therapists and business/finance experts.

Your financial contribution will support bringing Fourthwear ™ to new mothers for the final stages of prototyping with our doula, birthing center and midwife partners, collecting data from over 200 participants to optimize the piece.

We plan to bring an absolutely perfect item to market, leveraging the skills of our all-female team of designers, graders, founders, and advisors. Using a local manufacturing partner in Chicago, IL and beautiful fabric made from post-consumer recycled materials, we will produce 1000 more pairs of Fourthwear ™ underwear and enter the market this summer, launching on our website and an Amazon storefront. 

With your support, we can forever alter the landscape of postpartum care and recovery. We have an incredible opportunity ahead of us, addressing a critically unmet need at a time of great cultural and institutional change. Join us in helping women feel their best so they can get back to what matters most.

THANK YOU for creating this change alongside Nyssa! #GoFourth


Eden, Aubrey & Mia

 

 

Fourthwear ™ Underwear

 

 

One Example of a Viral Social Media Post on the Realities of Recovery

 

The Project FAQs

Frequently Asked Questions:

  • Are their opportunities to participate for equity?

Yes! We are currently in our preseed raise, using a SAFE structure for equity opportunities, this round closing OCTOBER 30 2019. Please contact eden@nyssacare.com to learn more. 

  • How can I get a pair of Fourthwear undergarment?

Product launches September 20th! Please visit www.nyssacare.com or any of our social media links, to participate! 

  • How much is Fourthwear? 

$28 for a single pair, and $75 for a three pack

  • Will Nyssa have other products?

Absolutely! Be on the lookout for more styles of Fourthwear™ Underwear, and we will also be soon releasing our complimentary line, The Fourthcare™ Collection, with ice and heat packs. 

  • How does Fourthwear™ Underwear work?

Great question! The Fourthwear™ undergarment holds a heat or ice pack to help soothe incision site healing or birth tearing, with a pocket in the front and gusset. Pop it on, and add ice or heat wherever you need it! 

Fourthwear™ Underwear is made from supple stretchy post consumer recycled materials, to accommodate quickly changing bodies. It is quick drying, moisture wicking and almost entirely seamless, for optimal comfort and ease.

 

Teagan Molyneaux
09/25/2019
Monetary Contribution
$5
M. Arendt
09/17/2019
Fourthwear ™ Underwear and Tote
$50
Sandra
09/17/2019
Fourthwear ™ Underwear and Tote
$50
09/16/2019
Fourthwear ™ Underwear and Tote
$50
Hana Samuels
09/16/2019
Fourthwear ™ Underwear and Tote
$50
ROBERT F LAURIN
09/05/2019
Monetary Contribution
$20
Laurin
09/04/2019
Monetary Contribution
$20
08/17/2019
Fourthwear ™ Underwear and Tote
$50
Poppa and Grandma
07/29/2019
Monetary Contribution
$100
Nona
07/29/2019
Monetary Contribution
$100
Monetary Contribution

Just Because I Care

14 Supporters
Contribute
$50
Fourthwear ™ Underwear and Tote

Fourthwear ™ Underwear for post partum comfort and care

+

Reusable Nyssa tote with proprietary artwork, by UK based Nyssa collaborator Kit Agar

7 Supporters
Select this reward
$100
Nyssa Tote and Tripanel Print

Reusable Nyssa tote with proprietary artwork and an 8 x10 tripanel print of three beautiful line images, by Nyssa art contributor, Kit Agar

6 Supporters
Select this reward
$1,000
Postpartum Doula Consult and Gift Kit

Curated, hand selected postpartum recovery and care kit + an hour phone consultation with leading Chicago doula company, It Takes a Village birth + Family Support

 

* Gift is transferrable!

5 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

14 Supporters
Contribute
$50
Fourthwear ™ Underwear and Tote

Fourthwear ™ Underwear for post partum comfort and care

+

Reusable Nyssa tote with proprietary artwork, by UK based Nyssa collaborator Kit Agar

7 Supporters
Select this reward
$100
Nyssa Tote and Tripanel Print

Reusable Nyssa tote with proprietary artwork and an 8 x10 tripanel print of three beautiful line images, by Nyssa art contributor, Kit Agar

6 Supporters
Select this reward
$1,000
Postpartum Doula Consult and Gift Kit

Curated, hand selected postpartum recovery and care kit + an hour phone consultation with leading Chicago doula company, It Takes a Village birth + Family Support

 

* Gift is transferrable!

5 Left
0 Supporters
Select this reward