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FIT & NU - Health Club for Women of Color

Revolutionizing wellness for women of color in an inclusive space to freely create healthy habits that last.

pledged of$20,000 goal
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Project Description

FIT & NU is a boutique health club created to take the pressure off so women can create healthy habits, transform their body, and maintain a balanced lifestyle.

OUR MISSION is to help women of color across the globe improve their health, ease their minds and influence their families and communities to live well.

OUR VISION is to serve and save the most women of color in the nation by revolutionizing wellness and social emotional spaces.

Photo by Blake Jackson


We recognize that the vicious cycle of dieting mixed with the internal struggles unique to women of color are rarely addressed in the wellness industry. Boutique wellness studios are popping up all over the place but none of them truly take a keen interest in making a big impact in the total health and wellness of women of color and disease prevention.

Black, Latina, Asian, Pacific Islander and Native American women are under-represented in the wellness world and are disproportionately at risk for cardiovascular disease, diabetes, stroke and other preventable conditions.                         



With the global pandemic and America's long overdue awakening on systematic racism, there is no better time than now to support the diverse group that will be the majority of all women in the United States by 2060. 

Women shape their families and communities who lead nations to change the world! None of this is possible if our women are not well.

FIT & NU studio in Aurora, CO
Photo by : Blake Jackson


At this time, both public health crisis (COVID-19 & racial injustice) are hitting Black and Latina women hard.  Between unemployment, working on the front lines, closure of small businesses and caregiving; mental health and access to food and the essentials (like staying active) is on a decline.

There are women out there who desire to be directed and supported on a path to good health even in the midst of these challenges. Many are unsure of where they can find a trusted source and inclusive space that would make them feel at home, teach them how to holistically begin healing their habits in a culturally responsive way, or the best way to sustain a new routine.

Now is a good time to invest in our mission and business that connects these dots, plus community and culture with a thoughtfully designed approach that is accessible to all.


COVID-19 and Women of Color



Our approach is simply based on habits. We work hard to adjust the lens of health and wellbeing towards balance, instead of extreme dieting and restrictions. 

"Really, we meet each woman where she is and support her with individual growth in all areas of wellness..."

"Imagine the pressure of sticking to a new diet that likely leads to food restrictions, which brings on a cheat day...and then eventually just giving up. Our coaching style helps take the pressure OFF so that getting healthy can be more about a colorful eating style, a workout routine that’s designed for your body type, healthy experiences with other women on a similar journey - and lastly, habits that last a lifetime."  - Head NUtrition Coach, Joslyn


NU Coach Joslyn at FIT & NU



We are not seeing ourselves in wellness spaces, so we created one.

FIT & NU is Colorado's first fitness and nutrition club for women of color. The ultimate goal is to branch out to culturally dense areas (like Washington D.C., Atlanta, Dallas, and Brooklyn) and franchise our boutique hybrid studio concept. In addition to this, we plan to develop a FIT & NU wellness coaching certification program that will allow us to grow a specialized team of coaches and empower other women, like ourselves, to get into the business of helping women of color "heal thy habits". This mission is what will help us accomplish our ultimate vision of "serving and saving the most women of color in the nation".

As a response to COVID-19 and the impact it has had on us, as small business owners and the women of color we serve, we are building a virtual experience where women all over the world can access culturally responsive fitness training and health coaching from the comfort of their home that is aligned with their personal goals and supported by a certified FIT and NU(trition) Coach.

Your contribution will allow us to:

  • Invest in the necessary equipment and software platforms needed to streamline our delivery of:
    • LIVE workouts led by a FIT Coach that displays heart rate, calories and intensity on a virtual leaderboard
    • Virtual classes (like yoga, dance, bootcamp)
    • Group messaging
    • Cooking classes or wellness workshops hosted online
    • Personal NUtrition Coaching with video check-ins from a NU Coach
    • Guided meditations and on-demand workouts
    • Goal tracking for food, fitness, sleep and stress management
    • Community connecting features that encourage celebrating one another
  • Develop a strong virtual model with the help of a local marketing team to revive FIT & NU and put the business in a position to thrive for future unprecedented times.
  • Get caught up on studio rent and overhead expenses
  • Hire well-needed support staff to enhance the customer experience



Founders, Joslyn Reese and Brittney Rae Reese are sisters who teamed up to revolutionize wellness spaces for women of color in Colorado, all because they personally felt the lack of culturally-responsive, inclusive wellness spaces in their hometown, Denver, CO. 

March of 2015, just two years after embarking on a life-changing backpacking trip through Central America, the sisters were on individual pursuits to create healthy habits of their own. Joslyn’s love for nutrition began with juicing. As Head NUtrition Coach, Joslyn takes a (w)holistic approach by exploring simple ways on how to heal one’s relationship with food. Head FITness Coach, Brittney Rae remixed her love for dance and Functional FITness to create high-energy, body and behavior changing workouts that build strength, burn fat and empower the mind to keep going.

Founders/Sister Joslyn and Brittney Reese
Photo by: Blake Jackson


Your support is life-saving.



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