Finllect is the MENA’s first financial wellness platform for the Gen Z. The AI-enabled financial health monitor that enables the Gen Z to make smarter choices with bite-sized financial content and gamified budgeting tools. With bite-sized articles, videos, and podcasts on how to budget, save, invest, earn and improve financial wellness, Finllect enables its community to save time, money, and financial stress by taking control of their finances.
The application enables users to pre-qualify for financial products and academic scholarships through building positive financial habits such as racking expenses, scanning receipts, and creating budgets. With over 7,000+ users on its platform, 6+ major brands on its in-app rewards program, and leading banking partners and personal financial experts within the MENA region, Finllect makes financial literacy accessible for Gen Z. Finllect has also built the UAE's fastest-growing community of financially savvy Gen Z through 30+ financial literacy boot camps. Finllect also has a network of 15+ personal finance influencers within its network that collaborate with Finllect to amplify the importance of financial education. The private beta of the Finllect application has recorded a 72% retention rate with a record low churn of 1.2%.
Financial wellness is not a one-dimensional concept. It is a multi-faceted process that can also be made possible to solve the current challenges with the right tools and information. 1 in 5 adults in the MENA region do not have access to a bank account. The unprecedented financial challenges introduced by the pandemic have made prioritizing financial health more important now than ever. No generation however is better positioned to solve the challenges ahead of it than the Gen Z.
Our next product is a financial planning software as an employee perk for enterprises that is all set to release in August 2020.
The proceeds of this campaign will allow team Finllect to:
- Expand its product offering by introducing AI-enabled tools, including a machine learning chatbot to analyze spending and saving behavior and provide content recommendations.
- Accelerate the launch of our financial planning enterprise tool to enable employees to manage their finances in the current challenging times.
- Hire the right talent to grow Finllect and accelerate our customer acquisition efforts.
Founded by two female entrepreneurs who are passionate about making financial literacy accessible, Finllect aims to enable Gen Z to adopt financial wellness at work, at school, and in life. Our team includes a CTO, a Marketing Guru, and Growth Hacker and a corporate lawyer turned CEO that is driven to make financial wellness a reality for the upcoming generation.
Thank you for contributing to our campaign and for believing in the power of financial literacy.