Currently, there’s a challenge with fit in the apparel industry, and this is because every brand designs its collections around one very specific fit model, then scales up and down, based on the dimensions of that model.
Where that leaves most of us is above, below, and between the cracks.
It's important to note that this isn't about being plus sized, or petite. This is about every woman having completely unique dimensions that should be celebrated, not forced to fit into cookie cutter sizes that weren’t made for her.
Our solution is to do away with cookie cutter sizes, and create a true Size YOU™!
There are three of us that make up the core team building fib(h)er. Combined, we have 40+ years of experience in outdoor, apparel, and tech.
Specifically, our experience working with well-known women’s outdoor apparel brands was the inspiration for this idea.
The Outdoor industry is constantly seeking innovation, and the realization that there is continued failure to nail a reliable fit for women was our aha moment.
We’re planning an assortment of multifunctional basics, at MSRPs on-par with popular high-end activewear brands on the market today.
Our ingredients will, of course, be sustainably and responsibly sourced, and we’re focused on high-quality end products, BUT, what will make our assortment stand out from the rest is that each piece will be custom tailored to each individual woman’s dimensions.
Additionally, the range of customization options for each piece, from fabric, color, and trims, to shape and fit will mean countless possibilities for how each piece is designed, worn, and used.
Our mission is to provide community, support and opportunity for ALL women with every fiber we source, and every garment we create.
Not only will we be donating a portion of our proceeds to partner women's organizations, but we'll also be building in a variety of community features and shopping incentives that empower you to give back within your own community and to yourself.
Our Road Map
- Fall 2018: Alpha
- Winter 2018-Spring 2019: plan production & build website
- Summer 2019: Beta
- Fall 2019: Announce partner women's organizations
- Winter 2019/20: Launch Fully Customizable Assortment to the public
- Spring 2020: Launch app with body scanning technology & community features
- Fall 2020: Launch Flagship Store
We're so excited to be offering up these stackable rewards!
Have Questions, or Want to Learn More?
We'd love to hear from you! CLICK HERE to visit our website where you'll find the story behind our inspiration for this brand, as well as a handy contact form.