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The Female Athlete Brand

Using sportswear as a platform to promote recognition + representation for women in sports.

$27,875
pledged of$25,000 goal
5
19Days Left
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Campaign Ends on April 30, 2021

Project Description

 

 

About Playa Society

 

PRODUCTS ADVOCATING FOR WOMEN'S SPORTS

Playa Society is an athlete-driven brand created to advocate for the recognition of women in sports. Our products are made to challenge the status quo. We specialize in designing wardrobe staples that facilitate conversation around social movements like gender equality and social justice. 

About Playa Society
About Playa Society

Founder and Designer of Playa Society, Esther Wallace played basketball at Division I Fairleigh Dickinson University, followed by a year playing and coaching in England. She became a professional marketing and branding expert while working at Massachusetts Institute of Technology as she launched the Playa Society brand in 2018. 

 

GIRLS CANNOT BECOME WHAT THEY CANNOT SEE

Girls drop out of sports during adolescence at a higher rate than boys due to social stigma, a lack of positive role models, access, transportation, safety, and cost. Playa Society's mission is to change that narrative by reducing social stigma, promoting representation, and partnering with those actively increasing opportunities and access in women's sports.

Playa Society uses sportswear as a platform to position female athletes as role models for the next generation. We design wardrobe essentials (like t-shirts, hoodies, and socks) that encourage conversation around equal access and equal opportunity.  

 

About Playa Society

Our best seller, the Female Athlete T-shirt, has sparked a movement -- or rather, has become a part of an existing movement focused on leveling the playing field. From the WNBA to the NWSL, Playa Society's Female Athlete T-shirt has become a staple for both women and men who believe in the positive impact of women in sports.

 

ATHLETES AGAINST INJUSTICETM

Athletes are speaking out now more than ever, and female athletes are among the most vocal, currently taking a stand for Black Lives Matter.  For Playa Society, using our platform for social justice is a given. Our newest design is the Athletes Against Injustice t-shirt, launched in July 2020 to combat racial injustice and amplify the voices and images of black athletes. 

About Playa Society

 

THE FUTURE IS WOMEN'S SPORTS

Playa Society is on a mission to put bold designs on bold athletes, because our voices (and our style) have the power to influence change. We are committed to putting female athletes first, through creative products and collaborations, as we strive to be the brand that we needed when we were younger.  Our goal is to launch new products monthly, in an effort to provide athletes with the opportunity to express their stance on social issues and help move the needle towards change. 

All funding from iFundWomen will be used for the design/development of new products. Thanks for your support. If you are interested in brand partnerships or learning more, email esther@playasociety.com

Share this campaign on social media, and tag @playasociety

https://playasociety.com/

https://www.instagram.com/playasociety/

Updates

The Campaign FAQs

Frequently Asked Questions:

Q: Where can I buy t-shirts? 

A: www.playasociety.com

 

 

Donnetrice Allison
11/26/2020
Exclusive Playa Society MVP T-shirt
$100
11/22/2020
Exclusive Playa Society MVP T-shirt
$100
American Express
11/17/2020
Monetary Contribution
$25,000
Christian Davis
09/14/2020
Exclusive Playa Society MVP Tee
$100
09/08/2020
Monetary Contribution
$2,575
100.00 USD
Exclusive Playa Society MVP T-shirt

Join our MVP Club: We want to thank you for your $100 donation with this exclusive MVP Female Athlete T-shirt design, created to signify your commitment to recognizing women in sports!

  • FRONT: Our trademarked "Female Athlete" Design
  • BACK: Our exclusive MVP logo design, reserved for our favorite supporters (that means you)!
48 Left
2 Supporters
Select this reward

Rewards

100.00 USD
Exclusive Playa Society MVP T-shirt

Join our MVP Club: We want to thank you for your $100 donation with this exclusive MVP Female Athlete T-shirt design, created to signify your commitment to recognizing women in sports!

  • FRONT: Our trademarked "Female Athlete" Design
  • BACK: Our exclusive MVP logo design, reserved for our favorite supporters (that means you)!
48 Left
2 Supporters
Select this reward