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The Female Athlete Brand

Using sportswear as a platform to promote recognition + representation for women in sports.

$2,675
pledged of$25,000 goal
2
63Days Left
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Campaign Ends on November 30, 2020

Project Description

 

About Playa Society

 

PRODUCTS ADVOCATING FOR WOMEN'S SPORTS

Playa Society is an athlete-driven brand created to advocate for the recognition of women in sports. Our products are made to challenge the status quo. We specialize in designing wardrobe staples that facilitate conversation around social movements like gender equality and social justice. 

About Playa Society
About Playa Society

Founder and Designer of Playa Society, Esther Wallace played basketball at Division I Fairleigh Dickinson University, followed by a year playing and coaching in England. She became a professional marketing and branding expert while working at Massachusetts Institute of Technology as she launched the Playa Society brand in 2018. 

 

GIRLS CANNOT BECOME WHAT THEY CANNOT SEE

Girls drop out of sports during adolescence at a higher rate than boys due to social stigma, a lack of positive role models, access, transportation, safety, and cost. Playa Society's mission is to change that narrative by reducing social stigma, promoting representation, and partnering with those actively increasing opportunities and access in women's sports.

Playa Society uses sportswear as a platform to position female athletes as role models for the next generation. We design wardrobe essentials (like t-shirts, hoodies, and socks) that encourage conversation around equal access and equal opportunity.  

 

About Playa Society

Our best seller, the Female Athlete T-shirt, has sparked a movement -- or rather, has become a part of an existing movement focused on leveling the playing field. From the WNBA to the NWSL, Playa Society's Female Athlete T-shirt has become a staple for both women and men who believe in the positive impact of women in sports.

 

ATHLETES AGAINST INJUSTICETM

Athletes are speaking out now more than ever, and female athletes are among the most vocal, currently taking a stand for Black Lives Matter.  For Playa Society, using our platform for social justice is a given. Our newest design is the Athletes Against Injustice t-shirt, launched in July 2020 to combat racial injustice and amplify the voices and images of black athletes. 

About Playa Society

 

THE FUTURE IS WOMEN'S SPORTS

Playa Society is on a mission to put bold designs on bold athletes, because our voices (and our style) have the power to influence change. We are committed to putting female athletes first, through creative products and collaborations, as we strive to be the brand that we needed when we were younger.  Our goal is to launch new products monthly, in an effort to provide athletes with the opportunity to express their stance on social issues and help move the needle towards change. 

All funding from iFundWomen will be used for the design/development of new products. Thanks for your support. If you are interested in brand partnerships or learning more, email esther@playasociety.com

Share this campaign on social media, and tag @playasociety

https://playasociety.com/

https://www.instagram.com/playasociety/

Updates

The Campaign FAQs

Frequently Asked Questions:

Q: Where can I buy t-shirts? 

A: www.playasociety.com

 

 

Christian Davis
09/14/2020
Exclusive Playa Society MVP Tee
$100
09/08/2020
Monetary Contribution
$2,575
25.00 USD
Exclusive Playa Society MVP Sticker Pack

You're the MVP: To thank you for your $25 contribution, we'll send you an exclusive stocker pack that includes:

  • Playa Society MVP Sticker
  • Playa Society Athletes Against Injustice Sticker 
  • Playa Society Female Athlete Sticker

+ Your name will be added to our thank you page on the Playa Society website.

Sticker Dimensions: 3in Wide

0 Supporters
Select this reward
100.00 USD
Exclusive Playa Society MVP Tee

Join our MVP Club: We want to thank you for your $100 donation with this exclusive MVP Female Athlete t-shirt design, created to signify your commitment to recognizing women in sports!

  • FRONT: Our trademarked "Female Athlete" design
  • BACK: Our exclusive MVP logo design, reserved for our favorite supporters (that means you)! 

+ Your name will be added to our thank you page on the Playa Society website.

99 Left
1 Supporter
Select this reward
1,000.00 USD
Design A Playa Society Tee

Let's really work together to inspire change! As a thank you for your $1,000 donation, we'll add you to our design team on an upcoming t-shirt concept. Your ideas will help us create something dope! 

Note: This will be a collaborative effort and may include input from multiple individuals.

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0 Supporters
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Rewards

25.00 USD
Exclusive Playa Society MVP Sticker Pack

You're the MVP: To thank you for your $25 contribution, we'll send you an exclusive stocker pack that includes:

  • Playa Society MVP Sticker
  • Playa Society Athletes Against Injustice Sticker 
  • Playa Society Female Athlete Sticker

+ Your name will be added to our thank you page on the Playa Society website.

Sticker Dimensions: 3in Wide

0 Supporters
Select this reward
100.00 USD
Exclusive Playa Society MVP Tee

Join our MVP Club: We want to thank you for your $100 donation with this exclusive MVP Female Athlete t-shirt design, created to signify your commitment to recognizing women in sports!

  • FRONT: Our trademarked "Female Athlete" design
  • BACK: Our exclusive MVP logo design, reserved for our favorite supporters (that means you)! 

+ Your name will be added to our thank you page on the Playa Society website.

99 Left
1 Supporter
Select this reward
1,000.00 USD
Design A Playa Society Tee

Let's really work together to inspire change! As a thank you for your $1,000 donation, we'll add you to our design team on an upcoming t-shirt concept. Your ideas will help us create something dope! 

Note: This will be a collaborative effort and may include input from multiple individuals.

10 Left
0 Supporters
Select this reward