Fem Gym & Spa

Why Does This Business Exist?

Women want to exercise, but some do not feel comfortable working out in co-ed big box clubs. We fulfill that need seven days a week. 

We provide a boutique, private space where women can:

• Using the steam or sauna
• Get a facial or massage
• Take a yoga class
• Jog on a treadmill

Self care or self sacrifice?

Women of color have shorter life spans due to health ailments. Many of these could be prevented or delayed through fitness. Did you know that regular massages can reduce blood pressure? We offer spa included memberships.

Why We Need Your Support

We’re asking your help as we seek independence. We started as a franchise, and are re-brand-ing. In a few years, we grew our member base from zero to thousands. Our potential is limited in our current state. Shortly after we opened, our parent company was sold. 

The new owners gave us the option of staying with them, but we would have to match their pricing. That would mean a rate increase and less flexibility. We want our gym and spa to stay accessible. We also want to continue to provide topical workshops that meet our members where they are. Diabetes Prevention, Mental Health Awareness, and more.

We are in limbo. We can’t buy ad words under our franchise title. Most of our business comes from glowing referrals. Once we change our name, we will control our destiny.

We are locating in a mall in an urban area on Crenshaw Blvd. We are the only gym and day spa for miles. We are proud to serve a diverse membership base. Race. Size. Income. Ability.

In the past decade, gym membership has grown 36% across the country. Every month, we add 40 to 60 new members. 

What The Money Would Be Used For

• Signage

• Paint
• Building improvements
• Website 
• Digital marketing
• Direct mail
• Publicist
• Printed materials
• Grand re opening party

About The Owner

Shauna Robinson

Shauna's mother was ill most of her childhood. She spent a chunk of her life in foster care in Los Angeles. She is honored to provide a space for women to practice self care.

Wife and mom

Professional Background

Nonprofits included HIV/AIDS prevention and education access

Political campaigns communications and ops

Sales and marketing

Writer - blogs, articles, scripts