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Everlaunch: Helping 1000+ BIPOC Start a Business

First, we made an app for new entrepreneurs. Now we're launching a program to help underestimated founders launch their businesses.

$715
pledged of$150,000 goal
10
72Days Left
Fund it
Campaign Ends on November 30, 2020

Project Description

The Everlaunch web app helps dreamers take control of their destiny. Our women-owned, BIPOC-founded platform walks new entrepreneurs through the major hurdles of business ownership—and now, with a new program created specifically for people of color, we are empowering 1000+ underestimated founders to launch companies by July 2021.

We're bridging the gap between dreams and limitations

In a 7-week dive, the Business of Color (BOC) initiative will give participants:

  • A clear sense of mission
  • A deep dive into their mindset using cognitive-behavioral strategies
  • A crash course on getting their money ducks in a row
  • The tools & partnerships to build an MVP (minimum viable product)
  • A vision for the big-picture mastery it takes to sustain their business
  • A close-knit community that holds them accountable
  • Access to a network of mentors and industry professionals that paved the way and want to give back

Click here to join the BOC waitlist! Whether you're interested in becoming an entrepreneur, a future partner of Everlaunch, or a speaker/mentor for the initiative, we'd love to stay in touch.

 

What is Everlaunch? 🚀

Building a business SUCKS. While the internet is brimming with tips and tools for new entrepreneurs, there has yet to be one company that brings these scattered resources under one roof.

Enter: Everlaunch.

Everlaunch is an app that walks aspiring entrepreneurs through the major steps every business owner has to take on their journey: idea validation, product development, brand identity, legal framework, day-to-day process management, marketing, and finances. Since our goal is to make business-building fun, we’ve gamified each of these steps into “levels” that unlock as the user progresses.

Each of these levels is broken down into small, actionable pieces so that users never feel overwhelmed by their to-do list—and with each to-do, we link users to vetted third-party partners who can help provide the services they need. Need a logo? We’ve got a partner for that. Need legal support? There’s a partner for that too. By collecting these valuable resources in one place, we save entrepreneurs the time and headache of searching for these services individually. 

Why us, & why now? 🤔

According to America’s Small Business Development Center (SBDC), 45 million millennials have a dream business in mind that they would love to start but have no idea how.

Any blog, business book, or podcast can tell these dreamers “what” to do. Everlaunch tells them the “when” and the “how” by ordering and streamlining the process to make it more fulfilling. 

Right now, when regular jobs are not stable, a lot of people are looking to “side hustles” for financial relief. We can’t think of a better time for millennialpreneurs to take their future into their own hands.

Here are some big names our app has partnered with (and we're not done yet)!

 

Who are the founders? 👩🏾‍🚀

 

Michelle Heng

Michelle has worked as a commercial actress, model, content creator, and ambassador for several brands including The Black Eyed Peas, Buzzfeed, Taco Bell, K-Swiss, Remote Year, FXX, Erin Condren Design, Ouidad, Carol’s Daughter, The Lip Bar, and more. She is currently the owner of Succeed and Repeat, a consulting firm that helps small businesses develop a cohesive social media and brand strategy.

Alma Cook

Alma is the owner of an energy compliance company, helping small business owners strengthen their client relationships by meeting and exceeding their safety and legal obligations. She is also passionate about helping companies strategically leverage low-cost resources to automate their administrative processes.

Meet the Rest of Our Team

Click here to meet the rest of our little team!

Thank you for your time, thank you for your support! 

Updates

The Campaign FAQs

Why are we raising funds?

We're raising funds to kick off the Business of Color (BOC) initiative—specifically by hiring a program director with a background in social work, therapy, and organizational management. We can't wait!

Additional money is earmarked for marketing, critical technology, and further app development. 

Is this all the funding you need?

No, this is just the beginning! Long term, Everlaunch is going to be infinitely more robust, industry-specific, and easy to use. There are so many features we want to add, but it takes a village to bring these dreams to life. 

 

09/15/2020
Dream it! Build it! Launch it! Crew Neck
$75
Dylan Grace Essertier
09/11/2020
Business of Color for Half the Price!
$250
Rene Chatfield
09/10/2020
Social Media Shoutout & Follow
$100
Seanie H
09/08/2020
Personal Thank-You
$25
Chelsea Campbell
08/31/2020
Monetary Contribution
$5
08/31/2020
Personal Thank-You
$25
Christina Harrison
08/31/2020
Personal Thank-You
$25
08/31/2020
Social Media Shoutout & Follow
$100
08/31/2020
Monetary Contribution
$10
Lauren Fitzpatrick
08/31/2020
Social Media Shoutout & Follow
$100
Monetary Contribution

Give what you can to support the dreams of entrepreneurs nationwide! Even the smallest donations make a difference.

Psst! Remember, the Everlaunch app is free to all—so while you're donating, head on over to Everlaunch.io & get started building your own business.

2 Supporters
Select this reward
25.00 USD
Personal Thank-You

We'll send you a note to personally thank you for your support of entrepreneurs nationwide!

3 Supporters
Select this reward
100.00 USD
Social Media Shoutout & Follow

Our founder Michelle Heng will give a social media shoutout (story or post) on her personal page. This can be for you, your business, or the business of anyone you designate! 

3 Supporters
Select this reward
250.00 USD
Business of Color for Half the Price!

You can purchase this for yourself, or be a sponsor! 

The beneficiary of this tier will have access to our 7-week program before anyone else at half the price!

1 Supporter
Select this reward
500.00 USD
1:1 Coaching

Our founders know a thing or two about starting a business. Michelle will personally sit with you, answer questions, and help create a game plan for you, your business, or designated business of choice. We will help you tell the world who you are & why your business is awesome.

This will tier will grant you three coaching sessions with Michelle. 

30 Left
0 Supporters
Select this reward
1,000.00 USD
Brand Audit

Our CEO knows her way around branding! Let Michelle Heng put your brand under a microscope & give actionable feedback to you or your chosen designee. You'll get 90 minute coaching with a personalize style guide to help your brand say cohesive.

30 Left
0 Supporters
Select this reward
5,000.00 USD
Everlaunch Gift Bundle

We will sponsor you or your chosen designee with a business toolkit, passing along valuable business resources that can be redeemed at any time, including:

  • Administrative systems consultation from founder Alma Cook
  • Brand audit from founder Michelle Heng
  • Feature on blog & social media
  • List your business in the Everlaunch marketplace (if applicable)
  • A Business starter kit from a variety of available business services from Everlaunch partners
  • Everlaunch swag
20 Left
0 Supporters
Select this reward
10,000.00 USD
Create Your Own App

We'll help you create & launch a functioning phone app, with customized brand direction & a package of critical business resources to supplement the journey.

2 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Give what you can to support the dreams of entrepreneurs nationwide! Even the smallest donations make a difference.

Psst! Remember, the Everlaunch app is free to all—so while you're donating, head on over to Everlaunch.io & get started building your own business.

2 Supporters
Select this reward
25.00 USD
Personal Thank-You

We'll send you a note to personally thank you for your support of entrepreneurs nationwide!

3 Supporters
Select this reward
100.00 USD
Social Media Shoutout & Follow

Our founder Michelle Heng will give a social media shoutout (story or post) on her personal page. This can be for you, your business, or the business of anyone you designate! 

3 Supporters
Select this reward
250.00 USD
Business of Color for Half the Price!

You can purchase this for yourself, or be a sponsor! 

The beneficiary of this tier will have access to our 7-week program before anyone else at half the price!

1 Supporter
Select this reward
500.00 USD
1:1 Coaching

Our founders know a thing or two about starting a business. Michelle will personally sit with you, answer questions, and help create a game plan for you, your business, or designated business of choice. We will help you tell the world who you are & why your business is awesome.

This will tier will grant you three coaching sessions with Michelle. 

30 Left
0 Supporters
Select this reward
1,000.00 USD
Brand Audit

Our CEO knows her way around branding! Let Michelle Heng put your brand under a microscope & give actionable feedback to you or your chosen designee. You'll get 90 minute coaching with a personalize style guide to help your brand say cohesive.

30 Left
0 Supporters
Select this reward
5,000.00 USD
Everlaunch Gift Bundle

We will sponsor you or your chosen designee with a business toolkit, passing along valuable business resources that can be redeemed at any time, including:

  • Administrative systems consultation from founder Alma Cook
  • Brand audit from founder Michelle Heng
  • Feature on blog & social media
  • List your business in the Everlaunch marketplace (if applicable)
  • A Business starter kit from a variety of available business services from Everlaunch partners
  • Everlaunch swag
20 Left
0 Supporters
Select this reward
10,000.00 USD
Create Your Own App

We'll help you create & launch a functioning phone app, with customized brand direction & a package of critical business resources to supplement the journey.

2 Left
0 Supporters
Select this reward