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Equerry 2020 Crowdfunding Campaign

Delegation is self-care. Find life on the other side of to-do lists, chores, and errands.

$1,000
pledged of$22,200 goal
7
34Days Left
Fund it
Campaign Ends on December 31, 2020

Project Description

"We need to do a better job of putting ourselves higher on our own 'to-do' list."

-Former First Lady Michelle Obama.

Our Mission

Our mission is to leverage the power of delegation to free our members from time poverty and to empower local businesses through our preferred vendor partnerships.

The Problem

Equerry's story begins with time poverty. The culture within which we live and work is obsessed with toxic myths about productivity and 60% of us feel that we are too busy to enjoy life. Which begs the question: who benefits from our exhaustion?

 
http://rampendyala.weebly.com/uploads/5/0/5/4/5054275/zerotripmakerstimepoverty.pdf
https://www.bls.gov/tus/a1-2019.pdf
https://www.apa.org/news/press/releases/stress/2010/gender-stress https://www.pnas.org/content/early/2017/07/18/1706541114
https://my.clevelandclinic.org/health/articles/5545-women-and-stress

“I found in my research that the biggest reason people aren't more self-compassionate is that they are afraid they’ll become self-indulgent. They believe self-criticism is what keeps them in line. Most people have gotten it wrong because our culture says being hard on yourself is the way to be.”-Kristen Neff, Associate Professor at the University of Texas and Researcher of Self-Compassion

Based on the data and research, women are disproportionately impacted by the negative effects of time poverty. Specifically, the stress from constantly feeling pressed for time manifests in tangible ways that can impact women's overall health and wellness. For these reasons, time poverty is ripe for disruption.

 

Equerry's Solution to Time Poverty.
“Deciding what not to do is as important as deciding what to do.”– Jessica Jackley, Businesswoman and Visiting Scholar at Stanford University

 

At Equerry, we believe delegation is self-care. We make it easy for our members to delegate undesirable tasks to local and preferred vendors in their communities so they have more time to invest in the things and people that matter most. Through our mobile application, members will submit task requests to their personal equerry, who will then work to assign that task to the right vendor in our network. With our solution, everyone wins. Our members eliminate time poverty by removing mundane and annoying tasks off of their to-do lists, while businesses and individuals who have been historically exploited by the lifestyle management services industry are empowered to thrive.

Target Audience

"When confronted with a long and varied to-do list, I react more like a squirrel in the path of a car, frantically darting one direction and then another without actually getting anywhere besides the backside of a tire."--Rachel Held Evans, Author and Theologian

Equerry was created for anyone who can relate to the feeling of being overwhelmed by their daily commitments; and in turn, feeling guilty or even ashamed when they don't have time to invest in themselves, their relationships, and communities. We are working to build a solution to help people find higher-quality hours in their day. Whether you're a working professional or a full-time caregiver, we believe you will reclaim control over your schedule and lead a more fulfilled life with our service. 

 

Our Funding Roadmap
“People who prioritize time over money are happier than those who don't use money to buy themselves time."--Elizabeth Dunn, Professor at the University of British Columbia

 

Our Founder

Meet Jerri

 

Hi, I'm Jerri! I'm the founder, CEO, and brainchild behind Equerry.  As a native of the Chicagoland area, I grew up believing in the foundational truth that everyone has a right to lead their most authentic and joy-filled lives. I thought that with a little old-fashioned Midwestern work ethic, we could all build a life we would be proud to call our own. However, after I graduated from law school, I watched many great friends, and talented colleagues, leave the legal field due to the pressures from work and family life. Sadly, most of these colleagues were women and working mothers. No matter how often my colleagues rose before dawn and burned the midnight oil at the office, they could not seem to keep up with their daily commitments. I could not help but wonder, "Am I next?" I caught a glimpse into my future while I was planning a destination wedding, carrying a heavy load at my firm, and still had to find time to work out, hydrate, meditate and get eight hours of sleep. I was exhausted and I knew something had to change.  As a litigator, I'm trained to ask tough questions and get to the root of issues. I spent years conducting my own research on the topic of time poverty because I am personally invested in solving this problem. Now, I am putting to use my experience and research to solve time poverty. I'm looking forward to sharing this journey with you.

We are so grateful for our donors and supporters! We can't wait to start a movement with all of you. Thank you for your generosity.

The Campaign FAQs

Frequently Asked Questions

Please visit our website to learn more about frequently asked questions about our business!

https://equerry.co/faqs

 

Leah Tefera
09/04/2020
Equerry Ally
$25
Maria
08/25/2020
Equerry Ally
$25
08/24/2020
Equerry Builder
$500
Jennifer F.
08/24/2020
Equerry Believer
$150
08/24/2020
BE A BETA TESTER!
$100
08/24/2020
Monetary Contribution
$100
08/24/2020
BE A BETA TESTER!
$100
Monetary Contribution

Thank you for your support of our campaign! You can use this reward to invest any amount. 

We understand that times are hard, but many of you still want to support BIPOC and women-owned businesses. At this level of giving, you reap the reward of knowing that you are doing your part to disrupt toxic systems of oppression that prioritize exhaustion over rest. We hope you know you've earned yourself a nap, a good book, or a relaxing tub soak for your generosity!

1 Supporter
Select this reward
15.00 USD
Equerry Supporter

Pledge $15 and we'll send you an exclusive Spotify Playlist featuring our favorite artists and our "Delegate that Ish" cell phone background so you can always remind yourself to outsource tasks--even when you're on the go!

0 Supporters
Select this reward
25.00 USD
Equerry Ally

Pledge $25 and we'll send our exclusive Spotify Playlist, "Delegate that Ish" cell phone background, AND Lazy Gurl Cookbook's recipes, grocery list and meal planning templates!

At Equerry, we are always looking for ways to remove items from your to-do list. With Lazy Gurl Cookbook's recipes, we are taking meal planning off your list! 

Lazy Gurl Cookbook is designed to help those looking for simple recipes and cooking solutions to make meal planning easy. In today’s world, who has time to spend all day in the kitchen? We all have to eat and sometimes takeout is not the best for our pockets or waistline. I plan to share with you some of my tried and true dishes as well as explore new recipes that we can try out together. Please visit @lazygurlcookbook on Instagram for more ideas and let’s start our cooking journey together!  

2 Supporters
Select this reward
75.00 USD
Equerry Advocate

Pledge $75 and receive a shout out on our Instagram account and newsletter, and a "Delegate that Ish" tote bag.

Donors who pledge at this level will also receive an exclusive Spotify Playlist, "Delegate That Ish" cell phone background" and Lazy Gurl Cookbook's meal prepping recipes!

 

0 Supporters
Select this reward
150.00 USD
Equerry Believer

Pledge $150 and you will receive an exclusive travel bundle box from Treeline Thyme! Treeline Thyme is a subscription box service designed with adventure-seekers, imagination, and curiosity in mind. It was created with the intent to give like-minded people with the desire to see the world something to satisfy their travel cravings. Treeline Thyme members get up close and personal with the locals from all around the country. In each box, you'll receive several full-sized (no cheap samples here) locally made products with over a $150 value. Treeline Thyme's crew of travel enthusiasts carefully picked each product with travel lovers in mind. Treeline Thyme's mission is to give you a one-of-a-kind experience with each bundle from a local's perspective. Subscribers also get access to exclusive content such as blogs, podcasts, videos/photos, and itineraries for each new city.

In support of Equerry's 2020 Crowdfunding Campaign, Treeline Thyme has assembled a LIMITED EDITION, hand-curated box to commemorate our first test city--CHICAGO! In the box, donors will receive 5 products made and produced by local artisans and businesses. Donate to our campaign and each donor will receive an exclusive discount code to receive 10% off of their first subscription box from Treeline Thyme.  Please visit Treeline Thyme at https://treelinethyme.com/ to learn more about their subscription service!

49 Left
1 Supporter
Select this reward
300.00 USD
Equerry Champion

Pledge $300 and you will receive a 1-hour Zoom consultation with Jennifer Franklin, a Principal at Sentient Strategy. Donors will also receive a 3-month subscription to the service that can be used when Equerry launches in their city!*

Sentient Strategy provides one-on-one and team coaching, training, and leadership development to maximize leaders' efficacy in their organizations and communities. Jennifer Franklin is a passionate advocate for career development and diversity, equity, inclusion, and belonging (DEIB) with experience spanning the corporate, nonprofit, and academic sectors. Visit Jennifer at https://www.sentient-strategy.com/.

*Equerry will first be launching in Chicago, IL.

 

15 Left
0 Supporters
Select this reward
500.00 USD
Equerry Builder

Pledge $500 and you will receive a 1 hour Zoom consultation with Gregory Belcher--a sales, marketing and technology expert and owner of Avery Belcher Consulting. Donors will also receive a 3-month subscription to the service that can be used when Equerry launches in their city!*

Avery Belcher Consulting is a Minnesota-based technology and management consulting firm serving middle-market companies in the Midwest. Greg Belcher is an experienced finance, tech, and business development professional. He is also a professor in strategic finance with a Master of Business Administration (MBA) focused in Corporate Finance and Investment Banking from the University of Wisconsin-Madison. Please visit Avery Belcher Consulting at https://www.averybelcher.com/.

*Equerry will first be launching in Chicago, IL.

9 Left
1 Supporter
Select this reward
1,000.00 USD
Equerry Collaborator

If you pledge $1000, you will receive a lifetime subscription to Equerry and, in the spirit of building community and paying it forward, you will also be able to nominate one other individual to receive 50% off of their first year of service.

0 Supporters
Select this reward
10,000.00 USD
Equerry Evangelist

ETERNAL GRATITUDE. We will be FOREVER grateful for your generosity. We will be in touch, to see how we can best thank you for your support.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Thank you for your support of our campaign! You can use this reward to invest any amount. 

We understand that times are hard, but many of you still want to support BIPOC and women-owned businesses. At this level of giving, you reap the reward of knowing that you are doing your part to disrupt toxic systems of oppression that prioritize exhaustion over rest. We hope you know you've earned yourself a nap, a good book, or a relaxing tub soak for your generosity!

1 Supporter
Select this reward
15.00 USD
Equerry Supporter

Pledge $15 and we'll send you an exclusive Spotify Playlist featuring our favorite artists and our "Delegate that Ish" cell phone background so you can always remind yourself to outsource tasks--even when you're on the go!

0 Supporters
Select this reward
25.00 USD
Equerry Ally

Pledge $25 and we'll send our exclusive Spotify Playlist, "Delegate that Ish" cell phone background, AND Lazy Gurl Cookbook's recipes, grocery list and meal planning templates!

At Equerry, we are always looking for ways to remove items from your to-do list. With Lazy Gurl Cookbook's recipes, we are taking meal planning off your list! 

Lazy Gurl Cookbook is designed to help those looking for simple recipes and cooking solutions to make meal planning easy. In today’s world, who has time to spend all day in the kitchen? We all have to eat and sometimes takeout is not the best for our pockets or waistline. I plan to share with you some of my tried and true dishes as well as explore new recipes that we can try out together. Please visit @lazygurlcookbook on Instagram for more ideas and let’s start our cooking journey together!  

2 Supporters
Select this reward
75.00 USD
Equerry Advocate

Pledge $75 and receive a shout out on our Instagram account and newsletter, and a "Delegate that Ish" tote bag.

Donors who pledge at this level will also receive an exclusive Spotify Playlist, "Delegate That Ish" cell phone background" and Lazy Gurl Cookbook's meal prepping recipes!

 

0 Supporters
Select this reward
150.00 USD
Equerry Believer

Pledge $150 and you will receive an exclusive travel bundle box from Treeline Thyme! Treeline Thyme is a subscription box service designed with adventure-seekers, imagination, and curiosity in mind. It was created with the intent to give like-minded people with the desire to see the world something to satisfy their travel cravings. Treeline Thyme members get up close and personal with the locals from all around the country. In each box, you'll receive several full-sized (no cheap samples here) locally made products with over a $150 value. Treeline Thyme's crew of travel enthusiasts carefully picked each product with travel lovers in mind. Treeline Thyme's mission is to give you a one-of-a-kind experience with each bundle from a local's perspective. Subscribers also get access to exclusive content such as blogs, podcasts, videos/photos, and itineraries for each new city.

In support of Equerry's 2020 Crowdfunding Campaign, Treeline Thyme has assembled a LIMITED EDITION, hand-curated box to commemorate our first test city--CHICAGO! In the box, donors will receive 5 products made and produced by local artisans and businesses. Donate to our campaign and each donor will receive an exclusive discount code to receive 10% off of their first subscription box from Treeline Thyme.  Please visit Treeline Thyme at https://treelinethyme.com/ to learn more about their subscription service!

49 Left
1 Supporter
Select this reward
300.00 USD
Equerry Champion

Pledge $300 and you will receive a 1-hour Zoom consultation with Jennifer Franklin, a Principal at Sentient Strategy. Donors will also receive a 3-month subscription to the service that can be used when Equerry launches in their city!*

Sentient Strategy provides one-on-one and team coaching, training, and leadership development to maximize leaders' efficacy in their organizations and communities. Jennifer Franklin is a passionate advocate for career development and diversity, equity, inclusion, and belonging (DEIB) with experience spanning the corporate, nonprofit, and academic sectors. Visit Jennifer at https://www.sentient-strategy.com/.

*Equerry will first be launching in Chicago, IL.

 

15 Left
0 Supporters
Select this reward
500.00 USD
Equerry Builder

Pledge $500 and you will receive a 1 hour Zoom consultation with Gregory Belcher--a sales, marketing and technology expert and owner of Avery Belcher Consulting. Donors will also receive a 3-month subscription to the service that can be used when Equerry launches in their city!*

Avery Belcher Consulting is a Minnesota-based technology and management consulting firm serving middle-market companies in the Midwest. Greg Belcher is an experienced finance, tech, and business development professional. He is also a professor in strategic finance with a Master of Business Administration (MBA) focused in Corporate Finance and Investment Banking from the University of Wisconsin-Madison. Please visit Avery Belcher Consulting at https://www.averybelcher.com/.

*Equerry will first be launching in Chicago, IL.

9 Left
1 Supporter
Select this reward
1,000.00 USD
Equerry Collaborator

If you pledge $1000, you will receive a lifetime subscription to Equerry and, in the spirit of building community and paying it forward, you will also be able to nominate one other individual to receive 50% off of their first year of service.

0 Supporters
Select this reward
10,000.00 USD
Equerry Evangelist

ETERNAL GRATITUDE. We will be FOREVER grateful for your generosity. We will be in touch, to see how we can best thank you for your support.

0 Supporters
Select this reward