Hi all!
It's been a journey. Boy has it been a journey!
This process has taught me so much and I've finally built enough ground work to share what I've been up to and begin crowdfunding.
How I started my business:
NYC Fashion Consulting was founded during my journey in NY. I took a chance moving to the Fashion Capital of the US beginning with a 2 month furnished apartment in Brooklyn for $700 a month bills included. I joined a women's business book club (something I had been wanting to do for a long time) and little did I know, there were fashion designers, fashion marketers and fashion professors in the room (This is the difference between TX and NY! Fashion professionals are everywhere.). After introductions, me - a prior sales executive for a women's clothing company. I later got introduced to several brands as a salesperson. After meeting with the designers I was introduced to, I realized they needed consulting before they could be sold. Many hours of consulting! Building brands takes a lot of time, effort and capital. As my consulting business began, I coined it none other than "NYC Fashion Consulting".
Why I started my business:
As a prior sales person AND buying office team member, I had noticed for many years the lack of right product, price, fit, quality, timing, style, packaging, details and uniqueness, therefor I work with brands that have these needs. My goal is to take them from an idea or designer currently doing pop-ups to a brand sold in boutiques and national chains (depending on the brand's goals). By working with these brands, I believe I help the designers, the designer's team, retailers, and my team by providing better product, excellent customer service and the chain reaction of the those.
Impact:
Trivial fact: Buyers at national chains plan pricing according to estimated % of markdowns. Typically planned around 25%, but can end up being as much as 50%. (cough cough - not buying the right goods b/c they weren't available).
How would retail prices look if markdowns weren't planned into the original price?
The result would be a lower price for the non-markdown goods, saving you money on the best goods!! One of my goals of NYC FC is to reduce the amount of markdown goods and be able to offer regular price goods at a more value based price.
Current Structure & Plans for Crowdfunding $:
My current team is mostly me; I wear the hats of finance, accounting, marketing, sales, logistics, human resources, legal, planning, buying, merchandising, design, IT, creative director and sourcing with a little hired hourly freelance help and an intern just referred to me from a Parson's professor, pretty cool!
My Goal 1 of crowdfunding is simply to cover some basic business expenses. The 'lights/electric bills' to my business. The basic operational expenses to run the business. Goal $2,000.
Goal 2&3: $15,000 + $2,800
Thank you to all who have supported me to this point including my mother who housed me for the past year while I built this! And the NY family that let me build this business in their basement 6 months prior to that.
To learn more about NYC Fashion Consulting, please watch the video above!
**COMING SOON** Check back later for a really awesome video and often for different rewards for contributing.
God Bless!
Jenna
