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Embher: Flexible. Remarkable. Comfortable.

A female-first line of flame-resistant clothing that is office to job site ready.

$10,230
pledged of$10,000 goal
29
0Days Left

Project Description

Embher is the spark that ignites confidence! 

There are millions of women required to wear flame-resistant clothing "FRC" for their industrial roles. FRC is required to be the outermost layer of clothing for people working around hazards in oil and gas, manufacturing, and utilities, to name a few. Despite being outnumbered in these industries, women are strong-willed leaders and deserve clothing as dynamic as them.

In the U.S. alone, approximately 7 million women work in industrial companies and each day many of them wear ill-fitting and uncomfortable clothing because the FRC garments on the market today are inadequate and the selection is extremely limited. They wear what is available and roll the sleeves, cuff the leg and then deal with the parachute effect of larger armholes. These on-the-fly adaptations are a safety hazard AND a fashion tragedy! 

Our female-first clothing line of FRC is flexible. remarkable. comfortable - our own FRC.  Our soft and flexible fabric keeps workers safe in all of their movements. Our tailored fit and flattering styles ignite confidence. Our functional garments provide superior comfort all day. 

We estimate the market size to be $2B with millions of women working in these essential jobs. Workers are required to wear this personal protective equipment (PPE) to protect them from hazards and employers are required to provide this PPE for their workers. 

Prior to starting Embher, I spent 18 years working for a major oil and gas company and have first-hand experience wearing ill-fitting and uncomfortable FRC on the job. I have assembled a team of expert advisors and along with my experience and vast network are well equipped to drive this business forward. 

We are raising $10,000 to fund our 2020 marketing plan to raise brand visibility and drive presales. 

 

The Campaign FAQs

Frequently Asked Questions:

  • What exactly is FRC?
    • Flame-resistant clothing or fire-retardant clothing is considered by OSHA to be personal protective equipment (PPE) and is required to be the outermost layer of clothing for people who face hazards such as flammable or explosive liquids and gases and/or electrical equipment in their workplace. It is the last line of defense if an incident were to occur on the job. This clothing meets stringent standards for flammability.
  • Who uses this?
    • Engineers, geologists, environmental health & safety professionals, electricians, supervisors, front line workers, executives and even Board members working in different industries. Many wear these garments for the entire duration of their workday and more for less time, but all desire a better fitting and more comfortable option. 
  • Who pays for personal protective equipment (PPE)?
    • Flame-resistant clothing is personal protective equipment (PPE) and per OSHA, is required to be provided for employees by their employer. There are many ways employees and companies purchase PPE for their employees.
  • Who is the competition?
    • Currently there are companies providing limited options for women. Bulwark, Wrangler, Carhartt, Ariat and similar brands produce men's wear style garments marketed to women, yet very little separates the two styles or fit (other than color). 
Julie G Holunga
11/13/2020
VIP Supporter
$150
Kerry
11/12/2020
VIP Launch Party
$500
Mary Beth Brewer
11/12/2020
Embher Backer
$50
11/11/2020
Monetary Contribution
$660
Cynthia Nelson CEO, NexGen Talent LLC
11/10/2020
Angel Supporter
$1,000
Debra Havins
11/08/2020
Monetary Contribution
$100
Susanna Nilsson
11/06/2020
Monetary Contribution
$20
Nancy L. Stalf
11/06/2020
VIP Supporter
$300
Heather Hager
11/04/2020
Embher Backer
$50
Alissa Darrow
11/03/2020
Monetary Contribution
$300
Monetary Contribution

You believe in the spark that is Embher!

We'll give a shoutout on social media as a thank you for supporting Embher with any contribution.

5 Supporters
Select this reward
150.00 USD
VIP Supporter

You believe in our mission! Attend the VIP (Virtual) Launch Party 
Spring 2021 + the above rewards 

11 Supporters
Select this reward
500.00 USD
VIP Launch Party

Attend the (virtual) launch party as a VIP + the above rewards. 

5 Supporters
Select this reward
1,000.00 USD
Angel Supporter

You're an angel! As a thank you for supporting our mission and your help closing the funding gap, we will add your name to a dedicated honorable mention on website.
VIP (Virtual) Launch Party + all above rewards

1 Left
4 Supporters
Select this reward
2,500.00 USD
Custom Embher Outfit

Exclusive custom made Embher FRC outfit personalized for you in every way possible! 

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0 Supporters
Select this reward

Rewards

Monetary Contribution

You believe in the spark that is Embher!

We'll give a shoutout on social media as a thank you for supporting Embher with any contribution.

5 Supporters
Select this reward
150.00 USD
VIP Supporter

You believe in our mission! Attend the VIP (Virtual) Launch Party 
Spring 2021 + the above rewards 

11 Supporters
Select this reward
500.00 USD
VIP Launch Party

Attend the (virtual) launch party as a VIP + the above rewards. 

5 Supporters
Select this reward
1,000.00 USD
Angel Supporter

You're an angel! As a thank you for supporting our mission and your help closing the funding gap, we will add your name to a dedicated honorable mention on website.
VIP (Virtual) Launch Party + all above rewards

1 Left
4 Supporters
Select this reward
2,500.00 USD
Custom Embher Outfit

Exclusive custom made Embher FRC outfit personalized for you in every way possible! 

1 Left
0 Supporters
Select this reward