Where we started
Elements of Aliel is a line of vegan skincare products that aims to solve three major issues in the modern-day beauty routine; time, cost and toxicity. Did you know the average women applies 16 cosmetic products each day that can contain up to 168 different chemicals? Of those 16 products at least five are for basic skin health. The cost of this extensive beauty routine runs on average of $8 per day; that $240 per month spent on your face. While we believe you should invest in the health of your skin, we don’t believe it should cost you the price of a small car. Not to mention the amount of time it takes to apply all 16 of those products.
Elements of Aliel addresses all those issues. For starters, all our products are made with minimally altered plant ingredients. What that means is, we select ingredients that are as close to their natural form as possible to ensure they maintain their benefits. Next, we formulate multi-functional products cutting down on the number of products you need to maintain healthy skin. Lastly, we source out materials wisely, focusing on using readily available ingredients to manage costs. That savings is then translated into our pricing. More importantly we do all of this while maintain the hand-crafted quality that our customers have come to expect.
For me this is not just a skincare line, Elements of Aliel was birthed out of my need as a new mom with sensitive skin to find an effective, reasonably priced solution for my skin. I created a line that I am proud to use on my own skin and the skin of the ones I love the most. Now we need your help to keep growing and sharing the benefits of simplified, natural skincare.
The Expanded Mission
Over the years I have realized how a good skincare routine can double as a part of your self-care practice. A facial becomes more than a skin treatment, it becomes a moment to relax and de-stress. A body scrub is no longer just about removing dry skin but about recharging the body. That is why I am now looking to expand the mission of Elements of Aliel to create products that help people build practical self-care routines. We call this expanded mission #MBB or Mind. Body. Beauty. Our expanded product line will include items that promote and aid in maintaining a healthy balance in each of those three areas. We also look to add events and eventually a studio space which further promotes practical self care practices.
The money we raise through this campaign will be used to:
- Scale our existing skincare business
- Expand the product line
- Host Local Events
- Acquire a Studio Space
We want to continue to share the importance of regular self-care as well as healthy skincare and we need your help to do it. Your support means you are just as committed to this wellness journey as we are and for that we are grateful.
Meet our Founder
Element of Aliel was founded by LaKeisha Entsuah in 2013 after the birth of her first child. Fertility struggles lead her to make some lifestyle changes. She began to focus on the ingredients of the products she used, getting rid of any and everything that may be toxic or harmful to her system. During the pregnancy, skin changes and increased sensitivity lead her to search for plant-based alternatives to her existing regimen. Unable to find the right products to fit her needs and lifestyle, she created her own.