The global wellness market is now valued at $4.75 trillion.
The health and wellness industry witnessed amazing innovations that are spreading the gospel of self-care and affordable health solutions, but more needs to be done to reach broader audiences.
Expanding diversity and inclusion in wellness is the only way forward in addressing this need.
Dive in Well provides the resources to make such a change by:
- Bringing people together together as a catalyst for change in this ever-trending space by creating an environment for connection, learning, and growth
- Drawing on both the salon model and digital access to present new ideas and put them into action
- Releasing best practices as a standard for participating and staying accountable
OUR IMPACT SO FAR
In the first year of launching DIW, we have had 4 gatherings across NYC and LA that have already brought together nearly 100 leaders and influencers within the wellness industry, and our guest reach is over 1.3M people!
We have partnered with dozens of brands, including Imperfect Foods, Health Ade, MNDFL, Plant People, and Harmless Harvest.
The collaborations and changes that have followed are even more meaningful.
“I was so thankful to have been provided a safe space to connect with like-minded wellness colleagues during Dive in Well. Our topic was allyship so it was fitting for me to leverage my learnings when I was approached by an inclusive brand for a collaboration. I was able to recommend other BIPOC Dive in Well community members for the brand campaign and they were chosen! I was also successful in introducing more powerful allies to each other. And isn’t that the whole point of Dive in Well?! It works! I can bear witness. And my life is fuller for having attended and been connected to such magical allies.” — Taryn Dean, Founder of the Beauty Mage
“The Dive In Well Dinner on privilege impacted me deeply. In 2019 we made the transition to only use imagery that reflected the identity of our members — BIPOC, LGBTQA+, and differently bodied people. But representation in media is more than just imagery; it’s about providing the opportunity to tell their own stories by amplifying their messages. So we started two new feature series on Holisticism — a monthly column with Jordi (a community member of DIW), and a monthly feature on a BIPOC or LGBTQA+ healer / practitioner. We instituted a company-wide inclusion rider, meaning if we are ever invited to an opportunity to be a speaker, podcast host, subject of a feature, etc., an equal or higher value opportunity must be pitched to a BIPOC or LGBTQIA+ wellness expert, too. We also launched a scholarship and support series for all people who cannot afford our monthly membership.” — Michelle Pellizzon, CEO & Founder of Holisticism
GROWING DIVE IN WELL
Growing Dive in Well is going to be a group effort, and that’s why we now have a team to support our expanding community.
This means we can bring even more impactful conversations to the table and long after our dinners. Outside of events, we plan on providing resources to empower individuals who believe in soul-centered wellness and justice for marginalized communities. You can get a taste of our workbook offerings by donating $10-30 before we make them available for purchase on our website.
We recognize the need for these conversations beyond our LA and NYC communities, and we’re excited to expand to new cities and bring online resources to those we might not be able to work with in person.
ADAPTING TO COVID-19
If anything, COVID-19 has highlighted the gross inequities in accessibility to healthcare and wellness, especially for marginalized communities.
Before the pandemic, we had planned to hold 8 in-person salon dinners and a multi-city tour. Without our signature events, we have pivoted our attention online, sooner than we had initially planned. And as we move online, we plan to bring other wellness practitioners with us.
We quickly noticed that the first studios and practices to move online were dominated by white voices of privilege. And individual BIPOC practitioners who can't afford the costs to move online were left behind. Your support helps us amplify diverse voices in wellness, which means wellness for all.
There are clear barriers to women, especially women of color (WOC), when it comes to fundraising. As of 2019, WOC account for 50% of all women-owned businesses and generate $422.5 billion in revenue for the economy. Yet, out of $85 Billion in VC funding last year, WOC only received less than 1%. As a WOC-owned business, we are crowdfunding due to these disparities.
Crowdfunding is a way to call upon our community and allies in order to gain the support and energy needed to continue to fuel and expand the Dive in Well mission and movement.
Above all else, we believe in paying people fairly for the time and energy they put into working with us. The biggest cost in producing our experience is the people, everyone from the photographers to the chefs, and especially guest speakers, facilitators, and musical guests. We’re intentional about the people and brands we collaborate with and the venues we choose. As we move online, this same ethos holds true.
You're not only investing in the future of Dive in Well, but in the future of the entire wellness industry.
HOW YOU CAN SUPPORT US
Contribute what you can! We encourage purchasing one of the rewards that include an e-workbook so you can see what we’re about and do the work alongside this amazing community.
Sign up for our newsletter to keep up-to-date with new events and offerings.
Share our campaign on social media. You can find us on Instagram at @diveinwell
Beyond this campaign, we’re searching for partners and sponsors to continue to work with so that we build a lasting relationship beyond the first meal we share together. If you’re interested in partnering with us, make sure you check out some of our higher tier rewards.
ABOUT OUR FOUNDER, MARYAM AJAYI
Maryam Ajayi is an energy healer and entrepreneur with 10+ years experience in business growth strategy and strategic partnerships across a multitude of industries ranging from politics to tech. Her passions include de-stigmatizing the wellness industry, advocating for inclusive spaces for marginalized communities, and using her voice to empower and uplift others around the world. Maryam and her work has been featured in Goop, The Sunday Times, The Cut, Holisticism, Thirlby, and The Nod, and she has worked with brands such as Nike Women, The Wing, General Assembly, Lululemon, The Girlmob, and Sad Girls Club.
THE DIVE IN WELL BOARD
Our Board is an amazing group of folx with experiences across wellness, art, music, and mindfulness. They are heart-centered leaders and change-makers who lend their expertise and wisdom. We couldn't be more honored to have their participation and leadership.
THE DIVE IN WELL TEAM
- Maryam Ajayi, CEO & Founder
- Kristen Hwang, CFO
- Renata Ortega, Head of Marketing
- Neo Khama, Head of Branding
Thank you for your support. Now let's dive in!