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Dive In Well

Cultivating space, community, conversations, and change for a more equitable and accessible wellness industry.

$19,090
pledged of$100,000 goal
268
3
Days Left
Fund it
Project Ends on April 5, 2020

Project Description

The global wellness market is now valued at $4.75 trillion. 

The health and wellness industry witnessed amazing innovations that are spreading the gospel of self-care and affordable health solutions, but more needs to be done to reach broader audiences.

Expanding diversity and inclusion in wellness is the only way forward in addressing this need. 

 

Dive in Well provides the resources to make such a change by: 

  • Bringing people together together as a catalyst for change in this ever-trending space by creating an environment for connection, learning, and growth
  • Drawing on both the salon model and digital access to present new ideas and put them into action
  • Releasing best practices as a standard for participating and staying accountable

 

 

OUR IMPACT SO FAR

In the first year of launching DIW, we have had 4 gatherings across NYC and LA that have already brought together nearly 100 leaders and influencers within the wellness industry, and our guest reach is over 1.3M people! 

We have partnered with dozens of brands, including Imperfect Foods, Health Ade, MNDFL, Plant People, and Harmless Harvest. 

The collaborations and changes that have followed are even more meaningful.

 

“I was so thankful to have been provided a safe space to connect with like-minded wellness colleagues during Dive in Well. Our topic was allyship so it was fitting for me to leverage my learnings when I was approached by an inclusive brand for a collaboration. I was able to recommend other BIPOC Dive in Well community members for the brand campaign and they were chosen! I was also successful in introducing more powerful allies to each other. And isn’t that the whole point of Dive in Well?! It works! I can bear witness. And my life is fuller for having attended and been connected to such magical allies.”  Taryn Dean, Founder of the Beauty Mage

 

“The Dive In Well Dinner on privilege impacted me deeply. In 2019 we made the transition to only use imagery that reflected the identity of our members — BIPOC, LGBTQA+, and differently bodied people. But representation in media is more than just imagery; it’s about providing the opportunity to tell their own stories by amplifying their messages. So we started two new feature series on Holisticism — a monthly column with Jordi (a community member of DIW), and a monthly feature on a BIPOC or LGBTQA+ healer / practitioner. We instituted a company-wide inclusion rider, meaning if we are ever invited to an opportunity to be a speaker, podcast host, subject of a feature, etc., an equal or higher value opportunity must be pitched to a BIPOC or LGBTQIA+ wellness expert, too. We also launched a scholarship and support series for all people who cannot afford our monthly membership.”  Michelle Pellizzon, CEO & Founder of Holisticism

 

GROWING DIVE IN WELL

Growing Dive in Well is going to be a group effort, and that’s why we now have a team to support our expanding community. 

This means we can bring even more impactful conversations to the table and long after our dinners. Outside of events, we plan on providing resources to empower individuals who believe in soul-centered wellness and justice for marginalized communities. You can get a taste of our workbook offerings by donating $10-25 before we make them available for purchase on our website. 

We plan on holding larger events and engaging with our community — even more so than we already have been. We recognize the need for these conversations beyond our LA and NYC communities, and we’re excited to expand to new cities and bring online resources to those we might not be able to work with in person.

 

WHY CROWDFUNDING?

There are clear barriers to women, especially women of color (WOC), when it comes to fundraising. As of 2019, WOC account for 50% of all women-owned businesses and generate $422.5 billion in revenue for the economy. Yet, out of $85 Billion in VC funding last year, WOC only received less than 1%. As a WOC owned business, we are crowdfunding due to these disparities.

Crowdfunding is a way to call upon our community and allies in order to gain the support and energy needed to continue to fuel and expand the Dive in Well mission and movement. 

Above all else, we believe in paying people fairly for the time and energy they put into working with us. The biggest cost in producing our experience is the people, everyone from the photographers to the chefs, and especially guest speakers, facilitators, and musical guests. We’re intentional about the people and brands we collaborate with and the venues we choose. 

You're not only investing in the future of Dive in Well, but in the future of the entire wellness industry. 
 

HOW YOU CAN SUPPORT US

  1. Contribute what you can! We encourage purchasing one of the rewards that include an e-workbook so you can see what we’re about and do the work alongside this amazing community.

  2. Sign up for our newsletter to keep up-to-date with new events and offerings.

  3. Share our campaign on social media. You can find us on Instagram at @diveinwell

 

Beyond this campaign, we’re searching for partners and sponsors to continue to work with so that we build a lasting relationship beyond the first meal we share together. If you’re interested in partnering with us, make sure you check out some of our higher tier rewards.

 

 

ABOUT OUR FOUNDER, MARYAM AJAYI

Maryam Ajayi is an energy healer and entrepreneur with +10 years experience in business growth strategy and strategic partnerships across a multitude of industries ranging from politics to tech. Her passions include de-stigmatizing the wellness industry, advocating for inclusive spaces for marginalized communities, and using her voice to empower and uplift others around the world. Maryam and her work has been featured in Goop, The Sunday Times, The Cut, Holisticism, Thirlby, and The Nod, and she has worked with brands such as Nike Women, The Wing, General Assembly, Lululemon, The Girlmob, and Sad Girls Club.

 

THE DIVE IN WELL BOARD

Our Board is an amazing group of folx with experiences across wellness, art, music, and mindfulness. They are heart-centered leaders and change-makers who lend their expertise and wisdom. We couldn't be more honored to have their participation and leadership. 

 

 

THE DIVE IN WELL TEAM

 

  • Maryam Ajayi, CEO
  • Kristen Hwang, CFO
  • Lauren McAlpin, Head of PR + Content
  • Renata Ortega, Head of Marketing
  • Jessie Yamasaki, Head of Product
  • Neo Khama, Head of Branding

 

Thank you for your support. Now let's dive in! 

 

Updates

The Project FAQs

For inquiries please email hello@diveinwell.com

We'll add questions to this section as we receive them! 

 

Yesterday Wellness
04/01/2020
Allyship or Privilege E-Workbook
$20
Aimée Suen
03/21/2020
All E-Workbooks
$30
Tara Alexandria
03/17/2020
All E-Workbooks
$30
Rachel Watson
03/15/2020
All E-Workbooks
$30
safiya
03/12/2020
All E-Workbooks
$30
Haemee
03/10/2020
Allyship or Privilege E-Workbook
$25
03/10/2020
All E-Workbooks
$55
Tarah Bird
03/08/2020
A Seat at the Table
$250
Gara Post
03/06/2020
Dinner Supporter
$100
Tj
03/06/2020
Monetary Contribution
$20
Monetary Contribution

Give what you can. Every donation counts and we thank you for your contribution! If your donation falls between any of the funding tiers, please note if you'd like any of the rewards from the tiers below.

19 Supporters
Select this reward
5.00 USD or more
Newsletter Shoutout

Special shout out in our community newsletter

18 Supporters
Select this reward
10.00 USD or more
Diversity In Wellness E-Workbook

Get our first workbook before it's released to the public. 

 

Includes: 

  • Special shout out in our community newsletter
972 Left
28 Supporters
Select this reward
20.00 USD or more
Allyship or Privilege E-Workbook

Dive into either the topic of Allyship or Privilege.

 

Includes: 

  • Special shout out in our community newsletter

  • Diversity in Wellness e-workbook

970 Left
30 Supporters
Select this reward
30.00 USD or more
All E-Workbooks

Dive into all 3 topics: Diversity, Allyship, and Privilege

Includes: 

  • Special shout out in our community newsletter

927 Left
73 Supporters
Select this reward
50.00 USD or more
Limited edition hat + Workbook

Support Dive in Well in style. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

102 Left
48 Supporters
Select this reward
80.00 USD or more
Limited edition sweatshirt + workbook

Support Dive in Well in style with this unisex sweatshirt. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

136 Left
14 Supporters
Select this reward
100.00 USD or more
Dinner Supporter

We'll make a special acknowledgement of your support at a NYC or LA dinners or an e-book. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
16 Supporters
Select this reward
250.00 USD or more
A Seat at the Table

Our quarterly dinners are traditionally invite only. We'd love to extend an invitation to one NYC or LA dinners to show our gratitude. You'll also receive exclusive pre-invites to future events. 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
83 Left
17 Supporters
Select this reward
1,000.00 USD or more
Dive in Well Workshop

We'll bring the Dive in Well experience to you with a custom 2 hour workshop for 3-6 people.  In-person in NYC or LA. Can be done virtually and in other cities for an additional fee. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
1 Left
3 Supporters
Select this reward
5,000.00 USD or more
Invite to Investors Dinner

We invite you to an investors dinner with CEO Maryam Ajayi, along with exclusive access to future investing opportunities. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
0 Supporters
Select this reward

About the Entrepreneur

Rewards

Monetary Contribution

Give what you can. Every donation counts and we thank you for your contribution! If your donation falls between any of the funding tiers, please note if you'd like any of the rewards from the tiers below.

19 Supporters
Select this reward
5.00 USD or more
Newsletter Shoutout

Special shout out in our community newsletter

18 Supporters
Select this reward
10.00 USD or more
Diversity In Wellness E-Workbook

Get our first workbook before it's released to the public. 

 

Includes: 

  • Special shout out in our community newsletter
972 Left
28 Supporters
Select this reward
20.00 USD or more
Allyship or Privilege E-Workbook

Dive into either the topic of Allyship or Privilege.

 

Includes: 

  • Special shout out in our community newsletter

  • Diversity in Wellness e-workbook

970 Left
30 Supporters
Select this reward
30.00 USD or more
All E-Workbooks

Dive into all 3 topics: Diversity, Allyship, and Privilege

Includes: 

  • Special shout out in our community newsletter

927 Left
73 Supporters
Select this reward
50.00 USD or more
Limited edition hat + Workbook

Support Dive in Well in style. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

102 Left
48 Supporters
Select this reward
80.00 USD or more
Limited edition sweatshirt + workbook

Support Dive in Well in style with this unisex sweatshirt. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

136 Left
14 Supporters
Select this reward
100.00 USD or more
Dinner Supporter

We'll make a special acknowledgement of your support at a NYC or LA dinners or an e-book. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
16 Supporters
Select this reward
250.00 USD or more
A Seat at the Table

Our quarterly dinners are traditionally invite only. We'd love to extend an invitation to one NYC or LA dinners to show our gratitude. You'll also receive exclusive pre-invites to future events. 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
83 Left
17 Supporters
Select this reward
1,000.00 USD or more
Dive in Well Workshop

We'll bring the Dive in Well experience to you with a custom 2 hour workshop for 3-6 people.  In-person in NYC or LA. Can be done virtually and in other cities for an additional fee. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
1 Left
3 Supporters
Select this reward
5,000.00 USD or more
Invite to Investors Dinner

We invite you to an investors dinner with CEO Maryam Ajayi, along with exclusive access to future investing opportunities. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
0 Supporters
Select this reward