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Disconnect and Decompress

Help us bridge the gap between owning houseplants and how they are therapeutic for both your physical + mental space.

$1,745
pledged of$75,000 goal
23
84Days Left
Fund it
Campaign Ends on January 7, 2022

Project Description

Grounded is a direct-to-consumer virtual plant shop founded by Mignon Hemsley and Danuelle Doswell created to help our customers disconnect and decompress through the appreciation of plants in the spaces we occupy. Since day one of investing countless hours, sleepless nights, and our own savings to kickstart our business, we've made it our mission to bridge the gap between owning houseplants and how they are therapeutic for both your physical + mental space.  Universally in everything that we pursue at Grounded, we've placed a lot of intention on being altruistic and impactful to those around us, healing many with our offerings. We're not just looking to sell houseplants but actually help and educate people on ways to improve their mental health. 

 

We curate our catalog and tailor our offerings to boost creativity, reduce stress and purify the air of all humans at affordable costs because we believe plants should be accessible to all. Plants in spaces of all sorts, create a welcoming and aesthetically pleasing environment that fosters well-being and is especially important in urban areas.

Danuelle Doswell

Danuelle Doswell is the co-founder of Grounded and an Alexandria, Virginia native. Doswell is a multifaceted creative whose background is rooted in the realms of branding, marketing, and public relations helping clients and companies across multiple industries successfully meet and exceed benchmarks through authenticity, ingenious storytelling, innovation, and pervasive research. Not confining herself to no ceilings or any limitations, her life mission is to make an impact and be of service to others and the world around her.

Mignon Hemsley

Washingtonian native and co-founder of Grounded, Mignon Hemsley is best known for her background in graphic design, photography, creative direction, gardening, and djing. With an emphasis on creating aesthetically pleasing designs and images, she encompasses the bridge between minimalism and informational content. Using her skills learned through gardening she is inspired daily by creating powerful imagery and developing a design language that can translate to the masses.

Since launching Grounded in 2020, we have shipped over 15,000 plants and have collaborated with businesses such as Nordstrom and Dove. Also in our first year of operating, we have worked with over two dozen businesses like Politico, ESPN. and Hill's Pet Nutrition to provide their employees with greenery while working from home during the pandemic.

GROUNDED X DOVE NOURISHING SECRETS SELF-CARE PLANT COLLECTION

[MAY 2021] Dove and Grounded partnered up to offer customers an indulgent moment of nature-inspired self-care with the power of plants and nature-inspired fragrances. The limited-edition Grounded x Dove Nourishing Secrets Self-Care Plant Collection contained mindfully curated houseplants accompanied by a hand-dipped ceramic planter and Dove Nourishing Secrets Antiperspirant with nature-inspired fragrances – the perfect spring-time self-care trio.

GROUNDED X NORDSTROM

[NOVEMBER 2020] Nordstrom hosted Grounded in their ongoing series entitled Pop-In which featured themed pop-up shops that transition every four to six weeks to offer a new shopping experience and a batch of new, often exclusive merchandise. Pop-In takes two forms: a shop curated around a theme featuring brands across different product categories or a partnership with a single brand to bring "the world of" to customers. Pop-In at Nordstrom was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Grounded participated by selling an assortment of exclusive plants and planter bundle options via Nordstrom's site from November 2020 - January 2021. 

GROUNDED X GOOGLE X USBCC

[NOVEMBER 2020] Google launched a partnership with the U.S. Black Chambers, Inc. in collaboration with Ari Lennox who created a jingle to promote and encourage shopping with black-owned businesses, such as Grounded.

In addition to our direct-to-consumer store and corporate gifting services, we also operate a B2B Planterior Design Firm where we specialize in bringing indoor and outdoor plants that enhance any living, working, or customer-oriented space, adding warmth, beauty, and clean air.  We have worked with over a dozen businesses that span from Washington D.C., NYC, Mississippi, and Maryland to bring life into their spaces. 

 

Grounded Needs Your Help

  • Larger Facility: We've outgrown our Office/Studio/Fulfillment Center and are looking to move into a space that continues a significant upgrade in square footage + natural lighting to house our inventory and continue our efforts in expanding our team. 
  • Launching an Interactive Retail Experience/Brick and Mortar Shop: While times are changing and you can find almost everything online, we would like to adjust our business model by introducing a brick and mortar space in the nation's capital that includes Plant Education Workshops, activities that improve your mental health like Yoga, Meditation, etc. and a digital experience that accompanies your purchase from us. 
  • GROUNDED Objects: In 2022, we're rolling out GROUNDED Objects to continue our efforts with helping people disconnect + decompress in their spaces through intentional, aesthetically designed pieces. 

 

Thank you for your love, support, and alignment with our mission to help people all over the world. 

Always,

Mignon + Danuelle 

FOLLOW US

 

Updates

The Campaign FAQs

For any questions, press, or inquiries please contact groundedplants@gmail.com 

 

Alexis
09/22/2021
Monetary Contribution
$10
Liz Renninger
09/10/2021
Monetary Contribution
$20
08/29/2021
Golden Pothos + Terra Cotta Planter
$100
che nembhard
08/23/2021
Golden Pothos + Terra Cotta Planter
$100
Armanda Lewis
08/20/2021
Monetary Contribution
$100
Kathleen Kirk
08/18/2021
Monetary Contribution
$50
Evan
08/17/2021
Golden Pothos + Terra Cotta Planter
$100
Jenn
08/14/2021
Monetary Contribution
$50
Drew Dixon
08/14/2021
Monetary Contribution
$50
Toni
08/13/2021
Golden Pothos + Terra Cotta Planter
$100
Monetary Contribution

Just Because I Care

13 Supporters
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75.00 USD
Plant Expertise Poster

A 12X24 poster of Plant Expertise Levels designed in-house by co-founder Mignon Hemsley. 

0 Supporters
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About the Entrepreneur

Rewards

Monetary Contribution

Just Because I Care

13 Supporters
Select this reward
75.00 USD
Plant Expertise Poster

A 12X24 poster of Plant Expertise Levels designed in-house by co-founder Mignon Hemsley. 

0 Supporters
Select this reward