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deVINE Plantery Retail Store

deVINE Plantery is a black-women owned plant store based in Northern NJ whose goal is to make plant care a part of your self-care ritual!

$9,210
pledged of$10,000 goal
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0Days Left

Project Description

deVINE Plantery is a black-woman owned houseplant shop currently based in Maplewood, NJ. Founded by childhood best-friends, Kelly Brown & Maya Haynie, deVINE Plantery was created out of an abundance of love for the beauty and serenity that caring for plants can bring to our lives.  We are now excited to seek the support of our community to help us open our very own space in Montclair, NJ!

deVINE Plantery Logo

deVINE Plantery began as an exclusively online business in Spring 2020 in the height of the COVID-19 lockdown in NJ. During a time that seemed so dark, Maya and Kelly quickly realized the healing power of bringing houseplants into our spaces and wanted to share that with our local community. Fast-forward to September 2020, deVINE Plantery joined an all women-owned shared co-op space, Maplewood Mercantile in Maplewood NJ. This first retail space allowed Kelly & Maya to embody the company’s tag line “Turning plant care into a lifestyle," by truly meeting every plant parent where they are at by providing a personalized experience to every customer.

We have now decided to take deVINE Plantery to the next level by opening our very own retail location in downtown Montclair, NJ! Having a dedicated deVINE Plantery retail store will allow us to truly meet our full potential as a business, while creating a safe space for all plant parents, both new and experienced. We understand the significance of being one of the few fully black-woman owned retail plants stores in New Jersey, and want to continue to service and inspire our plant family who are from all walks of life. Thank you for supporting us to get to this point, and we can’t wait to see you this summer!

deVINE Update: Shop Rendering Is Here! Tote Bag and Tshirt Designs Are In!

Sunday, May 30th, 2021

Hey there deVINE Family!

We are so excited to report that we have reached 60% of our crowdfunding goal! Kelly and I truly appreciate all the support from everyone who has donated so far, we would not have been able to get this far without you.  I'm here to share an exciting update! We have the final renders of what the new deVINE Plantery retail store will look like! We worked closely with woman-owned architecture firm,  Vivid Arc, over the last month to bring our vision to life.  Check out the pic below to see the new store!

 

We're also excited to announce the release of our new t-shirt and tote bag designs! These designs are exclusively for our donors who have supported us with certain donation tiers. Both the tote bag and the t-shirt were designed by co-founder, Kelly Brown, and will be made with 100% cotton! Please check your emails, as we've reached out requesting t-shirt sizing and delivery address information!

tshirt design

 

deVINE Update: Grand Opening Date Announced!

Saturday, June 5th, 2021

We are excited to announce the grand opening date of the deVINE Plantery store in Montclair! Join us on Saturday June 26th at 1pm for our grand opening event and ribbon cutting ceremony! Can’t wait to see you there!
Donors, please check your emails for soft opening details!

grand opening flyer

The Campaign FAQs

Frequently Asked Questions
What will my donation be going toward?

Your generous donations will be used for the following:

-Renovations to the retail store (removal of carpet & new vinyl floors, updated lighting, ceiling renovations, painting costs and other fixtures)

-Decor & furniture to create an experience unlike any other

-Adequate air purification system for the safety of our customers and the deVINE Plantery team

-Technology (POS systems, security system, sound system, etc)

When can I expect to receive the items that are included in my donation tier?

You can expect to be contacted between July 1st and August 15th, 2021 by someone from our team to gather information, so we can ship out your items and/or schedule time slots!

Where will the deVINE Plantery retail store be located?

The deVINE Plantery Retail store will be located at 28 South Fullerton Street, Montclair NJ.

How can I get in contact with the deVINE Plantery team?

You can contact the deVINE Plantery team by sending an email to contact@devineplantery.com or by giving us a ring at (973)970-3539.

 

 

IFundWomen Pay-It-Forward
07/15/2021
Monetary Contribution
$575
07/15/2021
Monetary Contribution
$10
Tosin
07/02/2021
Monetary Contribution
$50
Gretchen L Henderson
07/02/2021
Monetary Contribution
$50
Laura Staugaitis
06/26/2021
Monetary Contribution
$50
Brianna Paden-Williams
06/23/2021
Monetary Contribution
$25
06/21/2021
Monetary Contribution
$35
Katherine Sullivan
06/18/2021
Monetary Contribution
$100
Annese
06/15/2021
Monetary Contribution
$20
06/13/2021
deVINE Consultation
$200
Monetary Contribution

Show your support with a monetary contribution!

57 Supporters
Select this reward
100.00 USD
T-Shirt & Chill

Show your support (and wear it) with this donation tier! You’ll receive an exclusive deVINE Plantery T-shirt*, design by our Co-Founder, Kelly Brown. This design is exclusive to this tier and won’t be available online or in-stores!

What’s Included in This Donation Tier:

  • Exclusive Pre-Launch T-Shirt
  • Handwritten Note From deVINE Plantery Co-Founders, Kelly & Maya.
  • Invite to Exclusive Pre-Launch Event (July 2021)

*T-Shirt Design Will Be Released in May 2021*

*Please include your phone number or email at checkout so that we may reach out to you when your t-shirt is ready!

30 Supporters
None available
350.00 USD
Pink Princess Package

Support deVINE and get a pink princess philodendron too! With this tier you’ll receive a rare 4” pink princess philodendron along with everything included in our other tiers! The pink princess philodendron is coveted for it’s hot pink splashes of color and is known for being one of the easiest care rare houseplants around.

This Donation Tier Includes:

  • 4" Pink Princess Philodendron
  • Handwritten Note from Co-Founders, Kelly & Maya
  • DeVINE Plantery Tote Bag
  • Exclusive Pre-Launch deVINE Plantery T-Shirt
  • VIP Invite to our Soft Opening Event
8 Left
2 Supporters
Select this reward
450.00 USD
deVINE VIP Experience

Go all out with the deVINE Plantery VIP Experience! Shut down the deVINE Plantery shop for a few hours, bring 2 friends and come hang out with us! You and 2 friends will have the opportunity to ask us all your plant related questions with your very own in-store receive plant consultation, enjoy light snacks and sip on your favorite drinks.

This Donation Tier Includes:

  • Private Plant Shopping: Shut down the deVINE Store for 2 Hours!
  • $100 Store Credit
  • Charcuterie & Beverages of You Choosing
  • 3 Guests
  • DeVINE Plantery Tote Bag
  • Exclusive Pre-Launch deVINE Plantery T-Shirt
  • VIP Invite to our Soft Opening Event
3 Left
2 Supporters
Select this reward

Rewards

Monetary Contribution

Show your support with a monetary contribution!

57 Supporters
Select this reward
100.00 USD
T-Shirt & Chill

Show your support (and wear it) with this donation tier! You’ll receive an exclusive deVINE Plantery T-shirt*, design by our Co-Founder, Kelly Brown. This design is exclusive to this tier and won’t be available online or in-stores!

What’s Included in This Donation Tier:

  • Exclusive Pre-Launch T-Shirt
  • Handwritten Note From deVINE Plantery Co-Founders, Kelly & Maya.
  • Invite to Exclusive Pre-Launch Event (July 2021)

*T-Shirt Design Will Be Released in May 2021*

*Please include your phone number or email at checkout so that we may reach out to you when your t-shirt is ready!

30 Supporters
None available
350.00 USD
Pink Princess Package

Support deVINE and get a pink princess philodendron too! With this tier you’ll receive a rare 4” pink princess philodendron along with everything included in our other tiers! The pink princess philodendron is coveted for it’s hot pink splashes of color and is known for being one of the easiest care rare houseplants around.

This Donation Tier Includes:

  • 4" Pink Princess Philodendron
  • Handwritten Note from Co-Founders, Kelly & Maya
  • DeVINE Plantery Tote Bag
  • Exclusive Pre-Launch deVINE Plantery T-Shirt
  • VIP Invite to our Soft Opening Event
8 Left
2 Supporters
Select this reward
450.00 USD
deVINE VIP Experience

Go all out with the deVINE Plantery VIP Experience! Shut down the deVINE Plantery shop for a few hours, bring 2 friends and come hang out with us! You and 2 friends will have the opportunity to ask us all your plant related questions with your very own in-store receive plant consultation, enjoy light snacks and sip on your favorite drinks.

This Donation Tier Includes:

  • Private Plant Shopping: Shut down the deVINE Store for 2 Hours!
  • $100 Store Credit
  • Charcuterie & Beverages of You Choosing
  • 3 Guests
  • DeVINE Plantery Tote Bag
  • Exclusive Pre-Launch deVINE Plantery T-Shirt
  • VIP Invite to our Soft Opening Event
3 Left
2 Supporters
Select this reward