deVINE Plantery is a black-woman owned houseplant shop currently based in Maplewood, NJ. Founded by childhood best-friends, Kelly Brown & Maya Haynie, deVINE Plantery was created out of an abundance of love for the beauty and serenity that caring for plants can bring to our lives. We are now excited to seek the support of our community to help us open our very own space in Montclair, NJ!
deVINE Plantery began as an exclusively online business in Spring 2020 in the height of the COVID-19 lockdown in NJ. During a time that seemed so dark, Maya and Kelly quickly realized the healing power of bringing houseplants into our spaces and wanted to share that with our local community. Fast-forward to September 2020, deVINE Plantery joined an all women-owned shared co-op space, Maplewood Mercantile in Maplewood NJ. This first retail space allowed Kelly & Maya to embody the company’s tag line “Turning plant care into a lifestyle," by truly meeting every plant parent where they are at by providing a personalized experience to every customer.
We have now decided to take deVINE Plantery to the next level by opening our very own retail location in downtown Montclair, NJ! Having a dedicated deVINE Plantery retail store will allow us to truly meet our full potential as a business, while creating a safe space for all plant parents, both new and experienced. We understand the significance of being one of the few fully black-woman owned retail plants stores in New Jersey, and want to continue to service and inspire our plant family who are from all walks of life. Thank you for supporting us to get to this point, and we can’t wait to see you this summer!
deVINE Update: Shop Rendering Is Here! Tote Bag and Tshirt Designs Are In!
Sunday, May 30th, 2021
Hey there deVINE Family!
We are so excited to report that we have reached 60% of our crowdfunding goal! Kelly and I truly appreciate all the support from everyone who has donated so far, we would not have been able to get this far without you. I'm here to share an exciting update! We have the final renders of what the new deVINE Plantery retail store will look like! We worked closely with woman-owned architecture firm, Vivid Arc, over the last month to bring our vision to life. Check out the pic below to see the new store!
We're also excited to announce the release of our new t-shirt and tote bag designs! These designs are exclusively for our donors who have supported us with certain donation tiers. Both the tote bag and the t-shirt were designed by co-founder, Kelly Brown, and will be made with 100% cotton! Please check your emails, as we've reached out requesting t-shirt sizing and delivery address information!
deVINE Update: Grand Opening Date Announced!
Saturday, June 5th, 2021
We are excited to announce the grand opening date of the deVINE Plantery store in Montclair! Join us on Saturday June 26th at 1pm for our grand opening event and ribbon cutting ceremony! Can’t wait to see you there!
Donors, please check your emails for soft opening details!
