Détroit Is the New Black
Building Community through Innovation in Retail
Project Description
Détroit Is the New Black is a brand at the crossroads of culture, fashion, and community. We take pride in our city and the people who go out and make their own everyday.
Updates
The Campaign FAQs
Frequently Asked Questions:
What is Détroit Is the New Black?
We aim to give customers an experience within its physical retail space. The store provides a space for events such as art exhibits and classes, trunk shows, poetry slams, fundraisers, cocktail parties and other private events. It also functions as a rotating art gallery and community space, featuring new art installations each month. Our featured art is meant to evoke emotions and add to the customer's experience as well as serve as a reminder that art and fashion are one.
What does "Détroit Is the New Black" mean?
The accent recalls Detroit's French origins, while the "New Black" is a nod to both the racial history and the current renaissance of the city.
Just Because I Care
Rewards
Just Because I Care